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Showing posts with label local search. Show all posts
Showing posts with label local search. Show all posts
January 29, 2016
January 24, 2016
with over 30% growth, social and mobile to drive local ad spends in 2016,
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The chart shows mobile ad spends by format |
Local US advertising media spends in 2016,will see a big rise chiefly powered by the digital media. Here are the 4 biggest marketing channels that will create the biggest impact in terms of revenues
Location-targeted mobile ad spending will grow from $8.4 billion in 2015 to $11.3 billion in 2016
Mobile video revenues will grow from $0.4 billion in 2015 to $0.7 billion in 2016
Social local media revenues will grow from $2.4 billion in 2015 to $3.3 billion in 2016
Local search revenues will grow from $7.8 billion in 2015 to $8.2 billion in 2016
Total local display revenues will grow from $4.4 billion in 2015 to $4.6 billion in 2016
US Local spending my medium.
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Break of of Local ad revenues by media format |
April 29, 2014
Local Media Ad revenues to touch$158.6 billion in 2018, Digital to rise 33%
In its newly released U.S. Local Media Forecast (2013-2018), BIA/Kelsey forecasts local media advertising revenues to climb from $133.2 billion in 2013 to $158.6 billion in 2018, representing a compound annual growth rate (CAGR) of 3.6 percent.
Digital media continues to increase its share of total local media revenues, growing from $31.7 billion (23 percent) in 2014 to $52.7 billion (33.2 percent) in 2018. The forecast reports that revenue from traditional media, in aggregate, to slightly increase from $105.3 billion in 2013 to $105.9 billion in 2018 (CAGR: 0.1 percent). .
September 14, 2012
US Paid Search Grow 19%,in 2012, Mobile Search to see huge traction
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The (SEM) industry in North American is expected to reach $23B by the end of 2012, which is an 19% increase from $19.3B in 2011, according to Econsultancy Report released in September 2012 This valuation includes spending on paid search marketing and search engine optimization (natural search), and on search engine marketing technology. It excludes social media marketing spending (but does include pay-per-click or PPC ads on social networks). ![]() Nearly 900 search marketers responded to this year’s survey, which was conducted online between March 12 and May 15, 2012. Survey takers represent 36 countries, with about 64 percent being in the US. Among the key drivers changing the SEM industry includes
1)Changes to the Google algorithm was the
single most cited reason why SEO and Brands were concerned 87% call the updates of the last 12-18
months “significant or highly significant.”This refers to Google’s Panda and Penguin algorithm update in February 2011 and has undergone numerous updates since, as well as to the Penguin update that happened in late April. It hasn’t had nearly as many updates as Panda, but Google has warned about “jolts” still to come.)
2)The mobile
internet is being touted as the next big thing
and Mobile Search is expected to gain huge traction still keeping search marketers up at night,
with 88% describing it as “significant or highly significant” up from 79% in
2011.
3)Integration and attribution :While paid search was among the the largest
part of many digital budgets, marketers wanted to understand how this affects users and its overall impact,
its interactions with other marketing channels and its effect on the whole
customer journey.
4)Google’s Adwords advertising still rules advertisings share of mind as Facebook PPC shows signs of stagnating in 2010/2011 seem to be reevaluating. The 2012 survey shows a drop in those reporting they regularly mount PPC campaigns on the social giant, down from 74% to 56%. 5)A whopping 86% of respondents predict digital budget growth, up from 77% in 2011, with 37% calling that growth “significant. |
July 30, 2012
Local Search : The Next Big Distruption in Making
According to getFound.com
73%
of all online activity is related to local content (Google)
82% of local searchers follow up
with a phone call or show up on your doorstep (TMP/Comscore)
66% of Americans use local search
to find local businesses (Comscore)
54% of Americans have replaced
phone books (Yellow Pages & Business Directory) with internet and local
search (Comscore)
43% of search engine users are
seeking a local merchant with the intent of buying offline
41% of consumers say they use a
location in their search – “Dentist in Chicago
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