Online Marketing Trends

The UK insurance industry is the largest in Europe and the third largest in the world. UK has seen managing investments of £1.8 trillion (equivalent to 25% of the UK’s total net worth) and paying nearly £12bn in taxes to the Government. I

Insurance  Industry in UK employs around 315,000 individuals, of which more than a third are employed directly by insurers with the remainder in auxiliary services such as broking



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42.8 Mn Mobile Phones Sold Online In China In 2013 — China Internet Watch: “The ranking of online mobile phone sales volume in main B2C platforms (Xiaomi official website excluded) in 2013 showed that Samsung led the online market with 20% share, if Xiaomi official website included, Xiaomi ranked the top with 23.9%, Samsung dropped to the second with 16%.”

 
Smartphone Users Across European Markets Manufacturer’s  Mobile Ad Share

Smartphone Manufactures and Mobile OS Ad Impressions in  North America

 

Canadian Using Smartphone will grow 100% in the next 2 years, to 14.8 million by   and Mobile  in  North America 2014

• Nielsen report that 46% of US mobile phone owners have a smartphone as of Q4 2011.
• comScore estimate average US smartphone ownership at 41.8% of mobile subscribers or 98 million people for the same period.
• They give an equivalent number for Canada of 45.3%.
• A Pew Internet Project survey from May 2011 found 35% of US adults owned a smartphone.

• comScore put combined smartphone ownership for France, Germany, Italy, Spain and the UK at 44% of mobile users as of December 2011 (104 million users).
• Kantar Worldpanel claim 48.9% of the British population have a smartphone.
• Figures quoted in the FT put UK smartphone ownership at 46% as of August 2011.
• According to Bitkom, 11.8 million smartphones were sold in 2011 in Germany, an increase of 31% over 2010. This represents 43% of the total number of mobile phones sold that year.