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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

February 8, 2016

How to display different content to search engines and visitors

A variety of strategies are used to segment content delivery. The idea is to serve content that are not meant for search engines in a un spiderable format( placing text in images flash files and plugins)

However dont use these formats for the purpose for cloaking, rather you should use them for if they bring substantial benefit to users If you want to show the search engines , you dont want visitors to see ,you can use CSS formatting( preferably not display:none) as the engines might have filters to track this
 However keep in mind that  search engines are very way of webmasters to use such tactics. Use  cloaking only if it brings substantial user benefits

 Tactics to show  different content for search engines and users

 Robot.txt files : This file is located at the root level of your domain( which you can use to 1)Prevent crawlers form accessing non public from parts of your website 2) Block search engines from accessing index scripts,utilities or other types of code, 3) Auto discovery of XML sitemaps.

The robot.txt must reside in it root directory and should be in small case. Any other format is not valid for search engines

 Syntax of robot,txt file : The basic syntax of robot.txt is fairly simple. You specific a robot name such as google bot and specify an action. Some of the major actions you can specify are

Disallow : use this to specify google bot not crawl your certain parts of your website
NoIndex : Use this page for telling the bots not to iindex your site in its SERPs. ( this might be used when you wish to hide duplicate content pages in your site)

heres an example of “robot.txt file”

User agent : Googlebot Disallow: 
User agent :msn bot #Block all robot  tmp and logs directories ( the has symbol# )may be used for comments within a robot.txt file where everything after the # on that line be ignored 

One additional problem webmasters run into , is   when they have ssl installed so that pages may served v iaHTTP and HTTPS .
However the search engine will not interpret this as robot.txt file at as a guiding their crawl behavior on
For this you need to create additional robots.txt file at so if you want toallow crawling of all pages served from your https server you would need to implement the following FOR HTTP user agent: * disallow FOR HTTPS user agent:* disallow:

January 24, 2016

local advertising this year to be led by 30% digital media spends

The above chart  displays  the percentage break of of 2016 local ad spend across entire media spectrum 

BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals  a big shift to mobile, social and video thereby powering online/digital to a 29.1% share of total local ad revenues by 2016(data)

 Digital advertising revenues   will grow to $42.6 billion in 2016,as compared to  $38 billion in 2015

Across  industry   BIA/Kelsey projects total  total local advertising revenues in the U.S. to reach $146.6 billion in 2016, up from $141.3 billion this year, representing a growth rate of 3.75 percent.

December 7, 2015

Indonesia’s most valuable and powerful top 10 brands

The most powerful  and valuable brands in Indonesia : top 10

DBS, Singapore airlines and Wilmar among Singapore’s most powerful brands

December 4, 2015

consumer electronics vs computer sales among largest ecommerce product sold

consumer products vs computers online sales"
computers and consumer electronics products category is the largest product category in e-commerce, comprising an estimated 21.8% of total web sales. That share is expected to increase to 22.1% of the total by 2018, eMarketer says.

December 2, 2015

top 3 pharma giants marketing budgets vs research and development budget

The global pharmaceutical market is expected to reach sales of nearly $1.1 trillion by 2015, marked by slowing growth in developed markets and strong sales in emerging markets.Latest data from the global pharma industry shows digital spends spent amounted to $2.5 billion channels including pharma company websites, social media, web banner advertising in professional online journals and mobile apps. That works out to be approximately 6% of the total audited marketing expenditure, which includes “traditional, personal promotional channels;” i.e., sales reps.

the top 3 pharma giants marketing and sales budget compared with Research and development
The chart shows the  marketing budgets and Research and development  budget  for pharma industry top 3 giants. Johnson and Johnson spends the highest on marketing and sales, with over $15billion, while RD spends for the brand accounts of over $8billion.
Both Novartis and Pfizer spends higher on sales and marketing as compared to research and development  with $14billion and $12billion respectively, while RD spends by Novartis is $10billion  and $7billion

November 9, 2015

This years most powerful 25 global brands

2015 marks the 25th anniversary of the CoreBrand® Index, a rich data set covering 1,000 companiesEach year, Tenet Partners analyzes the data in the CoreBrand Index (CBI) to determine the US economy’s Top 100 Most Powerful Brands based on high awareness and positive brand perceptions. 2015 marks the eighth year of the report. The report is unique because it is based on a single, data-driven score that assesses each brand’s familiarity and relevance in terms of Brand Power

October 27, 2015

How UBER is eating its competitors for breakfast lunch and dinner :

This is how  cab aggregator “UBER” is marching ahead in the market

Uber is having yellow, green and yes service cabs and taxis for breakfast lunch and dinner. The chart from WSJ shows how ” Uber has begun to disrupt this model

Uber Now is present across  63 countries across the world, out of which according to a Wall Street Journal post says that “an average 46 percent of all total paid car rides were through Uber” in major markets across the U.S. That’s a steep rise from a mere 15 percent in the first quarter of 2014. Meanwhile, the percentage of rides in taxis, limos and shuttles fell from 85 percent to 53 percent over the same period.

Looking back ” the  challenge which local mom and pop cab services “it seems is a grand old throwback to ” newspaper vs internet days.. when the newspaper  industry never really accepted the ” fact that ” new media can supplant them and make them” irrelevant. As web continued to dominate  and penetrate new markets, gaining volume…. Consumers had already moved on from newspapers to news portals, specific niches ( tabloids) or online magazine subscription. And by the time the newspaper industry read the riot act… it was too late . and no little to be done anyways..The market had changed

Uber is now available in 58 countries and 300 cities worldwide, and recent estimates place its value in the region of $50bn. All of which rather leaves its competition with two choices… Adapt, or die.”

October 14, 2015

Tesla Motors list of awards in the auto industry

" auto industry and list of awards for TESLA car mfl Inspite of almost zero spends on advertising, its product Tesla model X received spectacular coverage across the mainstream mesi , Motors does no advertising at all, it is heavily covered in the press. And, since launching in 2012, the Tesla Model S has accumulated an astounding number of awards and accolades. In fact, THE NUMBER OF awards it has won…is mindbogling

The infographics show the number of  awards shown by  So we decided to highlight our favorites over the past three years in an easy-to-digest in Tesla


tesla motors driver less cars with auto pilot and self parking soon in the anvil

These are the top 10 facts on Tesla motors

" the making of tesla motors"

The most fun thing about driving a Tesla Model S might be not driving at all. The electric car company has unveiled a new software update that will allow its TESLA  Model S cars to automatically steer, and maintain safe distance from cars both sideways and in front  including change lanes, and park on their own.

 However  Elon Musk refuses to call it an  autonomous car—it’s not quite there yet, though Musk says his vision is o eventually produce fully driverless cars without steering wheels or pedals. Instead, Tesla is billing the new capabilities as “autopilot” features that will occasionally require hands on the steering wheel

About 60,000 Model S vehicles will get these autopilot features over the coming week. The update will be downloaded and installed automatically in all Model S cars, but only those sold since September 2014 come standard with the necessary equipment for autopilot mode, including an ultrasonic sensor, front-facing camera, forward radar, and GPS navigation with high-precision digital maps.

September 2, 2015

The digital marketing triad of content distribution


  • Earned Content Distribution: This is when third-parties share or publish your content through social media, guest posts, media coverage or product reviews.
  • Owned Content Distribution: This includes publishing content to web properties that belong to you, like your blog, email newsletter, or social media profiles.
  • Paid Content Distribution: Sponsored content which  is paid by advertisers to publishers  who are paid for carrying a editorial/creative or a press release 
What you did not about Bain Capital : know these 10 trivia facts  and how  the company is incubating several start up companies

Bain Capital

July 29, 2015

Job Openings in the top 10 best companies to work for

The best companies to work for : top brands, their employee strengths and number of job openings"

The best companies to work for : top brands, their employee strengths and number of job openings. Know more after the jump

This years ranking of the top 100 best companies to work for  has 16 new comers  including Twitter , Acuity ,Workday, Nationwide and Hilti and one returnee after 18 tears of absence : outdoor retailer  LL Bean . What does it take to create the best company to work for ? Apart from everything else.. The true measure of a company is how well they  treat their lowest paid employees . Also covered are the job openings across these top 100 companies as confirmed  and verified by the HR during the Fortune research survey .

These Job openings  in top 100 best companies to work for are as on  july,2015

1) The number 1 best company to work for is Google
a)Number of employees : 44,862
b) Number of job openings : 2500

2) The number 2 best companies to work for: Boston Consulting group 
a) Number of employees : 2701
b)What makes them great : One of the biggest  allures of working at BCG is  the ability to take social impact leave of  absence from 3 months to 12 months
c)Job Openings: 1000

3)The number 3 best companies to work for is Acuity
aNumber of employees : 1093
a)Number of job openings :150

4) The number 4 best companies to work for is SaaS Institute
a)Number of employees:6647
b)Number of openings: 350

5)The number 5 best companies to work for is  Robert W Baird
a)Number of employees :2822
Number of job openings

6)The number 6  best companies to work  is Edward jones
a)Number of employees: 37,164
b)Number of job openings:4874

7) The number 7 in the best companies to work for is Wegman’s Food Market
a)Number of Employees: 43,211
b) Number of job openings:1900

8)The number 8 in best companies to work for  : Salesforce
a) Number of employees :10,146
b) Number of job openings:946

9)The number 9 in the best companies to work for is genetech
a) Number of employees :12,895
b)Job Openings: 993

10)The number 10 best companies to work for is Camden Property Trust
a)Number of employees :1746
b)Number of job openings: 72

July 25, 2015

July 22, 2015

industries spending the highest on google advertising program “adwords”

"industries spending  the highest on google advertising program "adwords"

The above charts shows the industries that spends the highest on google’s advertising program.

Google ‘s 2014  revenue from its advertising  program” adwords”   was  almost $56 billion, which was a 12% growth as compared to 2013 in which search giant raked up  $billion from its adwords and display ads program including local search

The break up of  industry verticals which topped spends on Google ads

  1. Financial products  :$2  billion
  2. Insurance products $2 billion
  3. Online Retail :      $2;8 billion
  4. Travel and Tourism: $2.4billion
  5. jobs and education: $2.2 billion
  6. Home and Gardening products: $2.1billion
  7. Consumer electronics   $2 billion
  8. automotive and Vehicle  :$2 billion
  9. Internet and Telecom: $1.7 billion
  10. Business and Industrial :$1.6 billion 

have your post or banner displayed here for $10 a day .Click here to know more

July 17, 2015

Number of annual google searches vs searches vs per day

" number of google searches on an average from 2010 onwards"

The above chart shows the number of Google searches since 1998 onwards by year and by day

Source: Google Official History, Comscore, Statistic Brain Research Institute
he chart shows the number of webpages that has been indexed by google from 2008 to 2014. Google has 90,000 servers to cache and index all these monumental data . This is almost double the pages as compared to yahoo+ Bing. G ( data: statisticsbrain)

July 2, 2015

most frequently bought FMCG brands in UK

" top 10 most frequented  FMCG brands brought in UK"

top 10 most frequently bought  Fast moving consumer  brands goods in UK

Warburtons, Heinz, Hovis,McVities and Kingsmill take the top 5 most purchased FMCG brands in United Kingdom

July 1, 2015

Apple reaches 100billion app downloads in its appstore:

'apple reached 100billion app downloads "
Apple reached 100billion of  app dowloads   last month/

 Apple achieved a big  landmark last month as it reached 100 billion of app downloads since 2008. The  chart shows  cumulative app downloads from Apple’s App Store from July 2008 to June 2015. 

The most popular  Apple App Store category is gaming with  20% while business apps and education apps make up the top 2 and 3 respectively

June 20, 2015

eretail spends in US to exceed $490billion by 2018

" US online revenue  spending predictions"

U.S. Online retail revenue predictions for 2016-2018 shows 25% growth in the next 2 years 

US online retail revenue  is set to $347  to $491 in 2018.Predictions for the same can be seen in the image above.

digital payment systems will also contribute to the growth of e-commerce in the country. Looking for discounts while buying online ?Online shoppers can get discount coupons at popular coupon sites like

June 16, 2015

the top 10 richest footballers and their clubs

Real Madrid Team Value $3,263 Million as per 31st May,2015 

" the riches soccer club in the world with $3.2billion is Real Madrid"
From the beautiful game to the  Bountiful game . The 20 most valuable soccer franchises are worth almost an average of $1.16billion.  But do you know which soccer players are kicking at the top position in soccer in terms of their combined earnings from sports and endorsement fees ? This chart gives you a lowdown on the top 10 richest footballers and the football club they are affiliated to.

 With a pay cheque of $70.5million is salary and endorsements a year,   Argentina’s gift to the soccer world Lionel Messi sitting lonely at the top with  just one footballers even daring to give him a slip amidst those roving Messi eyes as he pulls in awesome star power  and makes a lot of money with that. That one person hapenens to be Ronalda who  is the most richest footballer of the year with “$79million in salary and endorsements

1)Christina Ronaldo  :$79 million: Real Madrid
2)Lionel Messi: $70million : Barcelona
3)Zlatan Ibrahimovic: $41million: Paris st German
4)Gareth Bale : $34.9million: Real Madrid
5)Neymar: $31million: Barcelona
6)Radamel Falco :$31million:Machester United
7)Wayne Rooney:$25million :Mancheter United
8)James Rodriguez $25.4million :Real Madrid
9)Sergio Aguero:$25/3million : Machester City
10)Luis Suarez : $19.9million :Barcelona

 Whats interesting about this  data is that more than  320million USD  combined wealth which the top 10 footballers/soccer players together own are dominated by spanish football clubs, Barcelona ( 3) Real Madrid(3) Manchester United club ( 2) with Manchester city and  Paris St German one each