Online Marketing Trends

A variety of strategies are used to segment content delivery. The idea is to serve content that are not meant for search engines in a un spiderable format( placing text in images flash files and plugins)

However dont use these formats for the purpose for cloaking, rather you should use them for if they bring substantial benefit to users If you want to show the search engines , you dont want visitors to see ,you can use CSS formatting( preferably not display:none) as the engines might have filters to track this
 However keep in mind that  search engines are very way of webmasters to use such tactics. Use  cloaking only if it brings substantial user benefits

 Tactics to show  different content for search engines and users

 Robot.txt files : This file is located at the root level of your domain( www.domain.com/robots.txt) which you can use to 1)Prevent crawlers form accessing non public from parts of your website 2) Block search engines from accessing index scripts,utilities or other types of code, 3) Auto discovery of XML sitemaps.

The robot.txt must reside in it root directory and should be in small case. Any other format is not valid for search engines

 Syntax of robot,txt file : The basic syntax of robot.txt is fairly simple. You specific a robot name such as google bot and specify an action. Some of the major actions you can specify are

Disallow : use this to specify google bot not crawl your certain parts of your website
NoIndex : Use this page for telling the bots not to iindex your site in its SERPs. ( this might be used when you wish to hide duplicate content pages in your site)

heres an example of “robot.txt file”

User agent : Googlebot Disallow: 
User agent :msn bot #Block all robot  tmp and logs directories ( the has symbol# )may be used for comments within a robot.txt file where everything after the # on that line be ignored 

One additional problem webmasters run into , is   when they have ssl installed so that pages may served v iaHTTP and HTTPS .
However the search engine will not interpret this as robot.txt file at http://www.domain.com/robot.txt as a guiding their crawl behavior on http:www.domain.com/txt.
For this you need to create additional robots.txt file at yourdomain.com/txt. so if you want toallow crawling of all pages served from your https server you would need to implement the following FOR HTTP user agent: * disallow FOR HTTPS user agent:* disallow:

The above chart  displays  the percentage break of of 2016 local ad spend across entire media spectrum

BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals  a big shift to mobile, social and video thereby powering online/digital to a 29.1% share of total local ad revenues by 2016(data)

 Digital advertising revenues   will grow to $42.6 billion in 2016,as compared to  $38 billion in 2015

Across  industry   BIA/Kelsey projects total  total local advertising revenues in the U.S. to reach $146.6 billion in 2016, up from $141.3 billion this year, representing a growth rate of 3.75 percent.

The most powerful  and valuable brands in Indonesia : top 10

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The global pharmaceutical market is expected to reach sales of nearly $1.1 trillion by 2015, marked by slowing growth in developed markets and strong sales in emerging markets.Latest data from the global pharma industry shows digital spends spent amounted to $2.5 billion channels including pharma company websites, social media, web banner advertising in professional online journals and mobile apps. That works out to be approximately 6% of the total audited marketing expenditure, which includes “traditional, personal promotional channels;” i.e., sales reps.

2015 marks the 25th anniversary of the CoreBrand® Index, a rich data set covering 1,000 companiesEach year, Tenet Partners analyzes the data in the CoreBrand Index (CBI) to determine the US economy’s Top 100 Most Powerful Brands based on high awareness and positive brand perceptions. 2015 marks the eighth year of the report. The report is unique because it is based on a single, data-driven score that assesses each brand’s familiarity and relevance in terms of Brand Power

This is how  cab aggregator “UBER” is marching ahead in the market

Uber is having yellow, green and yes service cabs and taxis for breakfast lunch and dinner. The chart from WSJ shows how ” Uber has begun to disrupt this model





Uber Now is present across  63 countries across the world, out of which according to a Wall Street Journal post says that “an average 46 percent of all total paid car rides were through Uber” in major markets across the U.S. That’s a steep rise from a mere 15 percent in the first quarter of 2014. Meanwhile, the percentage of rides in taxis, limos and shuttles fell from 85 percent to 53 percent over the same period.


Looking back ” the  challenge which local mom and pop cab services “it seems is a grand old throwback to ” newspaper vs internet days.. when the newspaper  industry never really accepted the ” fact that ” new media can supplant them and make them” irrelevant. As web continued to dominate  and penetrate new markets, gaining volume…. Consumers had already moved on from newspapers to news portals, specific niches ( tabloids) or online magazine subscription. And by the time the newspaper industry read the riot act… it was too late . and no little to be done anyways..The market had changed


Uber is now available in 58 countries and 300 cities worldwide, and recent estimates place its value in the region of $50bn. All of which rather leaves its competition with two choices… Adapt, or die.”