Online Marketing Trends

G2 Crowd Grid for Social Media Mgmt Software


3 pointers on what you need to know before deciding on the social media marketing automation tool

Some social media monitoring tools and marketing automation systems also offer social media management features. Alongside some marketing automation tools too provide social ability in terms of social media marketing…including to work with Twitter and Facebook as include and schedule tweets  and facebook posts
How to choose a social media automation tool

1) Number of users
2)features and functionalities
3)Integration with your over digital marketing analytics

However it has be to primarily based on your needs. If Social media marketing is a core and heart of your marketing you can consider some of the options here .The Market share Perception map shows the leaders, the laggards and the contenders .

Among the top 3 are  1)social studio  2)Tweetdeck  3)hootsuite and 4)sprout

The high performers include 1)Sendible 2)Agorapulse 3)Buffer  4)cision 54)Growsocial.

G2 Crowd Grid for Marketing Automation Software

While most of the  email  campaigns run  by brands  are personalised , there is an increasing reluctance on ” defining or coming out with a  personalisazation brand  campaigns when it comes to ” online display and paid search. While most of the enterprise companies and  organisations  have invested  in orbits CRM ., its important  for them  to increase  their  online digital sales automation and  adopt sales enablementIt’s easy to see why when adopters report a 36% higher lead conversion rate and 71% increase in achieving company revenue targets.

Capterra’s review of the top 20 most popular  eCommerce  store automation products   ranks the most popular lists of cloud based eCommerce  automation. These have been ranked and reviewed  based on (a) number of customer,  (b)size of their business, SMB or  Enterprise) along with the social media standing.

Based on the above factors  Magneto, Squarespace and Prestashop rank among the top 3  with Weebly,Shopify and volution  taking the 3rd, 4th and 5th rank respectively Finally the 6th to 10th rank is taken by Opencart, IBM Websphere, Bigcommerce and Sellerdeck

Hubspot, Marketo, Pardot, emerges as the top 3 market leaders  in the digital marketing automation SaaS market. Led  by a hubspot with a whopping 49% marketshare and more than 37,000 customers  Marketo is second with 3,134 customers as compared to  1997 customers for the 3rd ranked   Pardot 

However according to predictive lead scoring leader Mintigo, Eloqua is leading all marketing automation vendors in terms of revenue enablers with 26% share. This  revenue refers to the revenue generated  by the total number of clients by signing up for the service 

This is what the second chart  illustrates, which ranks the vendors based on  the revenue share from customers .By this measure, Eloqua has 26% marketshare followed by Marketo with 21% while the Salesforce’s Pardot  emerges as number 3 with 17.4% while silverpop’s which is now owned by IBM forms 11%