Online Marketing Trends

This chart shows how much of ad dollars are being spent online   vs print vs Television since 2014 onwards and also predicts 2016 media spends  How much  is being spent on online advertising ? what is being spent on magazine advertising ? It clearly shows online media spends has overtaken both TV and  Print advertising

Source: eMarketer Report Research Date: March 17th, 2015

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Source: Kantar Media Research Date: May 20th, 2015 

These are the marketing  and advertising budgets for top 10  US brands.

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Generation Gaps Online

Worldwide advertising spend rose 3.1% year-over-year in Q1 tao reach $128 billion USD, per new figures released in June 2012 by Nielsen. Ad spend gains were minimal in January, but picked up steam in the following months, with spending in March 4.5% higher than in the previous year.  The report notes that the Q1 2012 gain might have come as a result of depressed spending a year earlier, when market conditions and political unrest were more pronounced. Nielsen earlier reported 7.3% ad spend growth in 2011, though that figure was limited to major traditional media (TV, radio, magazines, and newspapers).


The 3.1% growth rate reported in Q1 is slightly below the 4.3% rate forecast for 2012 by ZenithOptimedia and the 4.8% rate predicted by Warc.


The Middle East and Africa saw the most rapid Q1 growth, as spending grew 23.3% year-over-year. 


Latin America also posted strong gains in Q1, according to the Nielsen figures, with spending increasing by 9.6% from a year earlier. 


Meanwhile, Q1 ad spend growth in North America (2.1%) and Asia-Pacific (1.7%) was more muted,

2011 Closed with 7.3 Percent Increase in Global Advertising Spend | Nielsen Wire: “ccording to Nielsen’s quarterly Global AdView Pulse report, global advertising in 2011 totaled USD 498 billion (mainly based on published rate cards and four traditional media types), and Q4 2011 closed with 131 billion, up 6.2 percent over the same period in 2010.


All traditional media types showed positive trends globally in 2011, with Television and Radio seeing the highest percentage increases of 10.1 percent and 9.7 percent respectively. Television ad spend, which holds a 65 percent share of ad spending, grew in all regions.


Spending for Internet, Outdoor, and Cinema also all showed increases in 2011 when compared with 2010. Internet ad spending, which grew by 24 percent in 2011 vs. 2010, saw increases in almost all markets measured.”

According to Nielsen data , published in April,2012 In the U.S., advertising  declined by  0.2 % year-on-year during Q4, but increased 2 percent in 2011 vs. 2010. The European advertising market decreased spending by 0.4 percent in 2011 compared with 2010. Though many Northern European advertising markets measured marginally increased spending during 2011, larger decreases were seen in the Southern European markets of Greece (-13.1%), Italy (-4.0%), and Spain (-9.7%).

n Q3 2011 saw an increase in  many of the world’s biggest advertisers, as compared to Q4,. In the year  advertising  saw an  overall 7.3 percent increase in spending vs. 2010.