Online Marketing Trends

Global Insurance Premiums are lead by BRIC Nations with China growing 3 times as much as its nearest  BRIC partners

   In a recent  E&Y paper titled” wings of change” on the growth of  life insurance premiums across the world, It  forecasts  BRIC countries to emerge as the biggest growth drivers. But  the number one market is clearly CHINA .The Chinese  life insurance market growth is set to dwarf both India, brazil and south africa( which ranks 4th)   as premium collections is china is forecasted to grow 3 times the number in India, Brazil and South Africa

ELIZABETH HOLMES:  The women behind the biggest disruption in the Biotech industry whose personal estimate of wealth stands at $4.5billion and she is just  31, and resides Paulo Alto California

TURNING POINT: Holmes uncle died early due to blood cancer which led to her dropping out of her sophomore year at Stanford University to launch a blood testing firm ” THERANOS” a medical diagnostics company

 THE BIG IDEA :the 19-year-old chemical engineering major started a company to develop her idea for a hand-held medical device, which  read  the amount of blood and produce a real-time assessment of how a drug is interacting with the body in  just one minute .THERANOS blood testing kit s cheaper and faster besides being more accurate and less painful than other methods and tests, is now available at 41 Theranos labs in Walgreens . Theranos recently received a $400 million from venuture investors

DISRUPTIVE QUOTIENT  :Theranos seeks to integrate technology, medical systems and healthcare technology to make medecine and healthcare delivery systems more personalized

VC FUNDING TIMELINE  : VC  Funding at Theranos has been quite active

•  $45M / Venture Jul 8, 2010 
•  $32.4M / Series C Nov 17, 2006 Investors: ATA Ventures Continental Ventures Draper Fisher Jurvetson (DFJ) Tako Ventures The Lawrence J. Ellison Revocable Trust 
• $9.1M / Series B Feb 21, 2006 Investors: ATA Ventures Draper Fisher Jurvetson (DFJ)
•  $5.8M / Series A Feb 11, 2005 Investors: Draper Fisher Jurvetson (DFJ) – 

 

Skittles is Australia’s biggest brand on Facebook pages. Local fans ( Australian users in that 0.09 million. ) while the Total Fan base is 26 million. 

The number 2 brand in Australia on Facebook is McDonalds Australia with 0.98million local fan base, while the total Fan base is one million 

Number 3 biggest Brand on Facebook is Pringle with0.098million Fans while global fan base is 2.7million 

This data comes from socialbakers social metrics, which uses ” effective rate of growth to find which Brand has grown highest in respect to the previous month. Not all data comes free. To get the details on the exact fan base and ore metrics, you need to become a paid subscriber

Top 5 Nations with the biggest brand following of Skittles

48% of Skittles Fan base comes from United States The UK forms 10.6% of Fan Base Canada,, Australia and Mexico add up to 12% Other Nations ( which  are not a part of  SB monitoring index makes 29%

From 27 million to 40 Smartphone users in India. Indian Mobile market for smartphone has increased by 48%  according to neilsen research. In 2012 India had 27million users , Now the user base has increased to 40million, an increase in 13 million users in less than a year. The Mobile subscriber base in India is around 900 million ( Nielsen research )

Source: StatCounter Global Stats – Mobile vs. Desktop Market Share

Nielsen Informate Mobile Insights, an alliance between Nielsen and Informate Mobile Intelligence, polled more than 10,000 consumers in September and October 2012 across 46 cities in India to assess overall usage and device preferences. The Indian Smartphone User study found that 93 percent of smartphone users own only one handset, making it their single source of infotainment on the go.  The study also found that smartphone users in India overwhelmingly prefer mobile devices that operate on the Android operating system.While Symbian usage is also high in India, Windows, BlackBerry and iOS devices each only have single-digit market shares.

Singapore tops Mobile Payments Readiness Index | Cosmedia Consulting: According to MasterCard’s Mobile Payments Readiness Index Singapore is the word’s most mobile payment-ready country. They are closely followed by Canada, the United States, Kenya, South Korea, Japan, United Arab Emirates, United Kingdom, Saudi Arabia and China.

Some of the key Insights on Research on Mobile Readiness Index includes

1. 9 out of 10 components leaders are located in the MIddle East, Asia or Africa
2. In Saudi Arabia, 24% of consumers use mobile devices for P2P payments
3. Canada  tops in Internet penetration (82% of the population)
4.  United Arab Emirates came out tops in terms of business absorption of new technology
5. Japan, Singapore, the United States, Hong Kong and Canada scored tops in the financial services component.
6. In Japan, there are on average 14.98 payment cards per person.
7. 100% of Singapore’s population is covered by a mobile network There are 859,000,000 mobile phone subscriptions in China