VC funding statistics on media and entertainment sector around the years
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Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts
November 7, 2015
August 24, 2015
3 industries that are leading real estate office space boom in London
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The industries that are leading Real estate Office boom in London
The latest Deloitte survey on the growth of office space real estate in London shows that corporations continue to invest on real estate office space in a big way.
In 2012, Tech, media and telco made up 12% of real estate occupancy in London for the first three quarters
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July 21, 2015
search spends tanks 5%, as mobile now forms 25% of digital spends
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Source: Interactive Advertising Bureau Research Date: May 30th, 2015
Search spends slows down by 5% while , Mobile spends grew by 8% .
1)Meanwhile banners ads ranks no 3 in terms of digital spending share but it declined by 3% ( 16% in 2014 vs 19% in 2013 )
4)Online video ranks number 4 in terms of spends with a share of 7% allocated to it ( no change
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May 27, 2015
these are the 3 things on which american consumers are spending the highest
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CONSUMER SPENDING DATA |
A majority of Americans, 55%, say they are spending more than they did last year on groceries, the area in which Americans continually report spending more.
Groceries (55% spending more), utilities (45%) and healthcare (43%) are among the 3 categories in which the largest percentage of survey respondents have increased their spending compared to a year ago, according to Gallup.
Since last June, the top three categories with the highest percentages of consumers saying they are “spending more” (groceries, utilities and healthcare) have stayed in the top five
Meanwhile, the bottom categories in terms of increased spending are retirement investments (17%), consumer electronics (18%) and travel (19%), suggesting, per Gallup, that “Americans continue to spend more on things they need, but not on things they want.”
May 18, 2015
May 14, 2015
nations where connected devices screen time exceed traditional media like TV
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25 nations where TV viewing is eclipsed by connected devices where Laptops & PC along with Smartphone and Tablets screen time exceed traditional media
most read online marketing posts this week
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May 8, 2015
chart of the day : disruption in US video gaming industry
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The chart compares the rise of alternative formats of video gaming from 2009
Revenue generated from video games sales fell from 9.9 billion in 2009 to 5.3 billion in 2014. ‘Other formats’, like mobile, social and online gaming have grown tremendously over the past few years and set to distrupt the market in a big way.Already in 2013, the top ten public games companies accounted for almost 44% of the $75.5Bn global games revenues.
May 6, 2015
revenue of facebook by segment : chart of the day
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| HOW FACEBOOK GENERATES ITS REVENUE
Globally this is how Facebook monetizes its business(1)online advertising made up less than 0.75billion of its total revenue (non mobile)(2)Mobile advertising contributed which increased to approx 2.8billion in 2013 from less than a $ 1billion in 2012.(3)Third party payments and fees contributed almost $3billion in 2013 from less than half a a billion since 2010.
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On average US users spend 11 hours on electronic devices
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via Statista
according to Nielsen’s Total Audience Report, Americans aged 18 and older spend more than 11 hours a day watching TV, listening to the radio or using smartphones and other electronic devices.. However most of them are multiple platform users, and multitaskers . Among the emerging electronic devices gaining traction US was Live TV and Timeshifted TV
May 5, 2015
Top 5 gobal cites with highest media spends :
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The U.S. E&M market will remain the largest in the world for the foreseeable future with total spending reaching $724 billion in 2018.
US, Tokyo and London leads global top 3 for media and entertainment Accoding to a recent PwC report titled “Cities of Opportunities” which compares the size of the entertainment & media sector across 30 metropolises around the world. The report takes into account consumer spending on internet access, media and entertainment as well as on- and offline advertising spending. Based on the ranking of these parameters New York, Tokyo and London tops as global media capital followed by Seol ,Hong Kong and Los Angeles.Further PwC predicts New York’s Entertainment & media sector to grow at an average annual rate of 4.5% between 2013 and 2018 among the highest across the world
May 4, 2015
5 most effective consumer purchase influencers
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How do marketers convince consumers that they indeed have got the best deal .. well its still the old way of influencing consumers that matters. WOW word of mouth has the biggest impact on consumer purchases decisions and continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, cited by almost two-thirds of respondents.
May 2, 2015
comparing chinese media usage by device: offline vs digital
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How much media does an average chinese consume in a day.?What percentage of media is consumed by TV, print and radio vs digital ? (online , mobile and tablets) This data by Inmobi “chinese mobile consumption study” shows that an average chinese total media hours in a day is almost 7 hours (about 6.9hoursday). And out of this digital ,mobile and tablet usage comes to 50% of their total consumption. TV and radio together makes up 150mins of their time.
television and radio vs mobile and tablet consumption in germany
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This data by mobile ad network Inmobi shows total media consumption in germany on an average day.Germany total media usage is broken down by TV, print, radio mobile ,smartphones and tablets including spending time online .Mobile usage in germany tops as the number one media consumed with users spending almost 100 mins on smartphones. Also online usage in germany is ranked no 2 in terms of media spent in an average day with 70mins while tablets consume 21mins of their total time
In all ,out of 5.8hours of daily media usage. mobile , online and tablet usage forms almost 60% of total media time consumed in germany. TV viewing was no 2 with germany users spend 75mins everyday
Australian media consumption by media: TV tops with 109 mins mobile no 2
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| TV and Mobile leads Australian media Consumption with 109 and 100 mins followed by online with 93 mins |
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| Mobile activities in Australia : social media and mobile gaming leads mobile activities followed by entertainment, emails and shopping |
mobile and web constitutes 25% of media time in UK
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Mobile usage by activities
23% mobile users in UK users play games with 21% social media are active on social media. 12% use emails and 8% engage in mobile shopping
April 28, 2015
Chart of the day : digital spending by region compared with overall media spends
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Chart depicting Global digital ad spend as a part of overall total media spends across geographical regions
The chart by emarketer shows the patterns of digital spending across global marketplace for the last 5 years 2011 to 2016 (projected). In 2015 with 28% share of digital media spending Western Europe and North America both rank no 1 in the world. These regions are followed by Asia Pacific which ranks no 2 with approx 24% spends across the digital media in 2015.Eastern Europe and Latin America with 21% and 13.4% spends across online ranks 3rd and 4th respectively
April 26, 2015
web and mobile forms 50% media time in china, digital ads impact 67% purchase decesions
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Chinese users spends 50% of the total media consumption time on internet access from mobile and web. Chinese users spend 140 minutes online and a further 111 minutes spent on mobile out of a total 6.9 hours of media time .According to a Q1 ,2015 report on mobile consumption trends in china,Inmobi reports that Entertainment and games forms 43% of most activities done on mobile . In china digital advertising is a big influencing factor as compared with TV and other media advertisements and outstrips any other media with a ratio of 3:1 .
April 6, 2015
growth in media spends in asia pacific including digital and mobile
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South Korea digital spending is set to be the biggest in the Asia Pacific nations with almost 40% of total media being allocated to digital in 2016,Out of the total digital spends, mobile is expected to form 23% .Australia’s digital spending will grow 7% to reach 40% of overall digital spending by 2016 Meanwhile China’s share of digital ad spending in expected to rise to 27% by 2016. Japan’s media spends on Digital and mobile is almost identical, with 24% on digital and 21.3% on mobile .
Indonesia and India’s digital spending share will touch 12% and 16.3% respectively, with mobile spends out of the digital share is expected to account 4.5% and 12.1% respectively
April 5, 2015
mobile industry to employ more than 15million ,contributiong 4.2% to the GDP
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Data from GSM mobile media shows that the Mobile industry by 2010 will employ 15million people, contributing to 4.2% of the total GDP, In 2014 the mobile industry contributed 3.8% of the GDP
April 4, 2015
The top 5 Industries spending highest on advertising and promotion
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GLOBAL ADVERTISING SPENDS BY INDUSTRY : 2014 VS 2013
The FMCG industry continues to remain the biggest spenders across all verticals, with 20% of spends.Entertainment accounts for 13% of spends and for the last 2 years, it has seen consistent spending with equal spending in 2013 and 2014
Services Media and Automotive ad spends is ranked 3rd, 4th and 5th respectively
However far from FMCG. spending, Consumer durables rank 8th with 5% spends on advertising after Healthcare and Financial sectors
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