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Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts

November 7, 2015

VC funding statistics on media and entertainment sector around the years

"vc funding on media and entertainment in US"

The above data show how VC investment and PE investment has changed over the years across media and entertainment industries .In 2014, Venture Capital Investments in Media and Entertainment was 5.75B US dollars. Upward Trend Over the last five years, the series saw an upward trend culminating at 5.75B US dollars at it’s most recent reporting value (December 31, 2014). This puts the series up 3383.58% from 2010.

August 24, 2015

3 industries that are leading real estate office space boom in London

"infographic on real estate office space boom in London"

The industries that are leading Real estate Office boom in London

The latest Deloitte survey on  the growth of office space real estate in London shows that corporations continue to invest on real estate office space in a big way.
  1. The latest estimates show that   London office space construction is up by 24% in the last 6 months  with more than 9.5million square feet of prime office rental space under construction
  2. Office space real estate  in London increased by 6.3million sq feet in 2014 a ten year high since 2005
  3. 50% of real estate office space boom in London is led by the TMT industry Technology, Media and Telecommunications industry

In 2012, Tech, media and telco made up 12% of real estate occupancy in London for the first three quarters

July 21, 2015

search spends tanks 5%, as mobile now forms 25% of digital spends

marketing spends on search  down by 5% while , Mobile spends grow  8% .

 Source: Interactive Advertising Bureau Research Date: May 30th, 2015

Search spends slows down by 5% while , Mobile spends grew by  8% .

1)Meanwhile banners  ads  ranks no  3 in terms of digital spending share but it declined by 3% ( 16% in 2014 vs 19% in 2013 )

2)Last year saw  unprecedented spends on mobile as spends grew by   8%  in 2014  and formed  25% of digital ad spends in contrast to  17% in 2013.Mobile ranks number 2 in overall brands spends across the online media

3)Search  spends  has been impacted  last year  as ad dollars started shifting  to mobile  as search spends declined 5%. Although search marketing ranks no 1 in digital spending  for both 2013 and 2014 , its share has come down to  38% in 2014 as compared to 43% in 2013

4)Online video ranks number 4 in terms of spends with a share of 7% allocated to it ( no change

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May 27, 2015

these are the 3 things on which american consumers are spending the highest

" groceries, utilities and healthcare spends in US  more than ever


A majority of Americans, 55%, say they are spending more than they did last year on groceries, the area in which Americans continually report spending more.

Groceries (55% spending more), utilities (45%) and healthcare (43%) are among  the 3 categories in which the largest percentage of survey respondents have increased their spending compared to a year ago, according to Gallup.
Since last June, the top three categories with the highest percentages of consumers saying they are “spending more” (groceries, utilities and healthcare) have stayed in the top five

Meanwhile, the bottom categories in terms of increased spending are retirement investments (17%), consumer electronics (18%) and travel (19%), suggesting, per Gallup, that “Americans continue to spend more on things they need, but not on things they want.”

May 14, 2015

nations where connected devices screen time exceed traditional media like TV

" nations where  connected devices screen time exceed traditional media like TV"
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25 nations where TV viewing is eclipsed by connected devices where Laptops & PC along with Smartphone and Tablets screen time exceed traditional media 

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May 8, 2015

chart of the day : disruption in US video gaming industry

Statistic: Computer and video game sales in the United States from 2009 to 2014, by category (in billion U.S. dollars) | Statista

The chart compares the rise of alternative formats of video gaming from 2009 

 Revenue generated from video games sales fell from 9.9 billion in 2009 to 5.3 billion in 2014. ‘Other formats’, like mobile, social and online gaming have grown tremendously over the past few years and set to distrupt the market in a big way.Already in 2013, the top ten public games companies accounted for almost 44% of the $75.5Bn global games revenues.

May 6, 2015

revenue of facebook by segment : chart of the day


Globally this is how Facebook monetizes its business(1)online advertising made up less than 0.75billion of its total revenue (non mobile)(2)Mobile advertising contributed  which increased to  approx 2.8billion in  2013  from less than a $ 1billion in 2012.(3)Third party payments and fees contributed almost  $3billion in 2013  from  less than  half a a billion since 2010.

On average US users spend 11 hours on electronic devices

Infographic: Americans Use Electronic Media 11+ Hours A Day | Statista
via Statista

according to Nielsen’s Total Audience Report, Americans aged 18 and older spend more than 11 hours a day watching TV, listening to the radio or using smartphones and other electronic devices.. However most of them are multiple platform users, and multitaskers . Among the emerging electronic devices gaining traction US was Live TV and Timeshifted TV 

May 5, 2015

Top 5 gobal cites with highest media spends :

Infographic: New York Is The World's Media Capital | Statista

The U.S. E&M market will remain the largest in the world for the foreseeable future with total spending reaching $724 billion in 2018.

US, Tokyo and London leads global top 3 for media and entertainment Accoding to a recent PwC report titled “Cities of Opportunities” which compares the size of the entertainment & media sector across 30 metropolises around the world. The report takes into account consumer spending on internet access, media and entertainment as well as on- and offline advertising spending. Based on the ranking of these parameters New York, Tokyo and London tops as global media capital followed by Seol ,Hong Kong and Los Angeles.Further PwC predicts New York’s Entertainment & media sector to grow at an average annual rate of 4.5% between 2013 and 2018 among the highest across the world

May 4, 2015

5 most effective consumer purchase influencers

" 5 most effective metrics in judging consumer influencers"
How do marketers convince consumers that they indeed have got the best deal .. well its still the old  way of   influencing consumers that matters. WOW word of mouth has the biggest impact  on consumer purchases decisions and  continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, cited by almost two-thirds of respondents.

May 2, 2015

comparing chinese media usage by device: offline vs digital

How much media  does an average chinese  consume in a day.?What percentage of media is consumed by TV, print and radio vs digital ? (online , mobile and tablets) This data by Inmobi “chinese mobile consumption study” shows that an average chinese total media hours in a day is almost 7 hours (about  6.9hoursday). And out of this digital ,mobile and tablet usage comes to 50% of their total consumption. TV and radio together makes up 150mins of  their time.  

television and radio vs mobile and tablet consumption in germany

This data by mobile ad network Inmobi shows total media consumption in germany on an average day.Germany total media usage is broken down by TV, print, radio mobile ,smartphones and tablets including spending time online .Mobile usage in germany tops as the number one media consumed with users spending almost 100 mins on smartphones. Also online usage in germany is ranked no 2 in terms of media spent in an average day with 70mins while tablets consume 21mins of their total time In all ,out of 5.8hours of daily media usage. mobile , online and tablet usage forms almost 60% of total media time consumed in germany. TV viewing was no 2 with germany users spend 75mins everyday

Australian media consumption by media: TV tops with 109 mins mobile no 2

"mobile usage and consumption in australia"
TV and Mobile leads Australian media Consumption with 109 and 100 mins followed by online with 93 mins

Mobile activities  in Australia : social media and mobile gaming leads mobile activities followed by entertainment, emails and shopping

mobile and web constitutes 25% of media time in UK

50%  and above UK  users use mobile and smartphones, out of 8.6 hours of total media time  with mobile usage  accounting for almost 2 hours and online usage of 1:45 hours.UK users however tops TV  usage with more  than 2.5 hours spent on the medium

Mobile usage by activities

23%  mobile users in UK users play games with 21% social media  are active on social media. 12% use emails and 8% engage in mobile shopping

April 28, 2015

Chart of the day : digital spending by region compared with overall media spends

online media spends as a part of total media spends  in North america, europe, asia and latin america

Chart depicting  Global digital ad spend as a part of overall total media spends across geographical regions 

The chart by emarketer shows  the patterns of  digital spending across  global marketplace  for the last 5 years  2011 to 2016 (projected). In 2015  with  28% share of digital media spending  Western Europe and North America both rank no 1  in the world. These regions are followed by Asia Pacific which ranks no 2 with approx 24% spends across the digital media  in 2015.Eastern Europe and  Latin America  with 21% and 13.4% spends across online  ranks 3rd and 4th respectively

April 26, 2015

web and mobile forms 50% media time in china, digital ads impact 67% purchase decesions

Chinese users spends 50% of the total media consumption time on internet access from mobile and web. Chinese users spend 140 minutes online and a further 111 minutes spent on  mobile out of a  total 6.9 hours of media time .According to a Q1 ,2015 report on mobile consumption trends in china,Inmobi reports that Entertainment and  games forms 43% of most activities done on mobile . In china digital  advertising is a big influencing factor  as compared with TV and other media advertisements and outstrips any other media with a ratio of 3:1 . 

April 6, 2015

growth in media spends in asia pacific including digital and mobile

"total media spending   by mobile and digital by asia pacific nations "

South Korea  digital spending  is set to be the biggest  in the Asia Pacific nations with almost 40% of total media being allocated to digital in 2016,Out of the total digital spends, mobile is expected to form  23% .Australia’s digital spending  will grow  7% to reach 40%  of overall digital spending  by 2016 Meanwhile  China’s share of digital ad spending in  expected to rise to 27%  by 2016. Japan’s media spends on Digital and mobile is almost identical, with 24% on digital and  21.3% on mobile .

Indonesia and India’s digital spending share will touch 12% and 16.3% respectively, with mobile  spends out of the digital  share is expected to account 4.5% and 12.1% respectively

April 5, 2015

April 4, 2015

The top 5 Industries spending highest on advertising and promotion

FMCG and Entertainment spends highest on advertising


The FMCG industry continues to remain the biggest spenders across all verticals, with 20% of spends.Entertainment  accounts for 13% of spends and for the last 2 years, it has seen consistent spending  with equal spending in 2013 and 2014
Services Media and Automotive ad spends is ranked  3rd, 4th and 5th respectively 
However far from  FMCG. spending, Consumer durables rank 8th with 5% spends on advertising after Healthcare and Financial sectors