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August 8, 2012

Microsoft Surface Tablets Set up War with Hardware Vendors

Microsoft’s upcoming Surface tablet could be the first crack in the company’s Windows 8 world. Acer chief executive JT Wang told the Financial Times that the company will have to “think over” its commitment to Windows now that Microsoft plans to directly compete in the Windows hardware market.

  “We have said [to Microsoft] think it over,” JT Wang, chief executive and chairman of Acer, told the Times. “Think twice. It will create a huge negative impact for the ecosystem and other brands may take a negative reaction. It is not something you are good at so please think twice.”

Acer is meanwhile  considering alternatives. “If Microsoft… is going to do hardware business, what should we do?” he asked. “Should we still rely on Microsoft, or should we find other alternatives?” 

The problem is that companies like Acer and its rivals don’t really have many alternatives. Apple, of course, is a closed ecosystem. Only Apple can make Macs and iDevices.

Traditionally Microsoft have relied on their distribution partners to market its software suites and by launching their own hardware….Microsoft  has set up a conflict  with other hardware vendors