Microsoft’s upcoming Surface tablet could be the first
crack in the company’s Windows 8 world. Acer chief executive JT Wang
told the Financial Times that the company will have to “think
over” its commitment to Windows now that Microsoft plans to directly
compete in the Windows hardware market.
“We have said [to Microsoft] think it over,” JT Wang, chief executive and chairman of Acer, told the Times.
“Think twice. It will create a huge negative impact for the ecosystem
and other brands may take a negative reaction. It is not something you
are good at so please think twice.”
Acer is meanwhile considering
alternatives. “If Microsoft… is going to do hardware business, what
should we do?” he asked. “Should we still rely on Microsoft, or should
we find other alternatives?”
The problem is that companies like Acer and its rivals don’t really have many alternatives. Apple, of course, is a closed ecosystem. Only Apple can make Macs and iDevices.
Traditionally Microsoft have relied on their distribution partners to market its software suites and by launching their own hardware….Microsoft has set up a conflict with other hardware vendors
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