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Cost of Mobile App Installs across Nations
What does it costs an advertiser to get an mobile app installed by a user on his or her device.?All mobile Ad networks have something known as CPI index . Cost per Installs index is a number based on numerous indicators across both its demand and supply parameters
This cost per install would depend on multiple CPI Index which might range from factors like The mobile ad networks own reach and inventories and minimum bidding price, The OS Platform Android or iOS, the product category and CTR For example The CPI( cost per installs ) on some categories across Google Play might be lower as compared to that of an iOS or vice versa In this presentation The Cost per install showed in this data comes from Inmobi Network. As with all category of Consumption CPI is as always based on the economic laws of supply and demand .. for an gaming app the cost per install is among the mist competitive ( think google adwords for kw ” gaming )
US, China, India and Indonesia has higher users and therefore are the more dominant mobile app nations with higher mobile App installs and exceeds the mid point .. above 10% in this chart .. compared to nations below 10% like Russia , France and Philippines
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