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Showing posts with label mobile commerce. Show all posts
Showing posts with label mobile commerce. Show all posts

February 4, 2016

how much of your phone real estate content can users actually see

"how much of your phone real estate content can users actually see "


How much of your mobile ads can actually be noticed by users.How much of advertising can users apprehend in a standard mobile How much is the actual  screen size and how much are the bezel area ?
 Whatever handset you have , the above infographic actually provides the real  percentage of the mobile screen s is actually viewable by users

The LG and Note 3 are the only  handsets that provide more than 72%  screen size
The iPhone 5C,Iphone 4, Iphone 4S, Lumia 1020 ,Lumia 920 provide less than 55% viewable area
The iPhone 3GS  provides the smallest 51.8% viewable  screen area

January 4, 2016

November 30, 2015

mobile users formed 57% black friday eCommerce visitors

Mobile Shopping this holiday season has replaced desktop/ PC shopping . During 2015  Black Friday mobile consumers made up  ‘more than 57% of visits to e-commerce sites . That’s up from 50% last year, and less than 6% a mere six years ago. Similarly, more than 36% of online e-commerce sales closed on mobile devices, up from less than 4% in 2010.

global banner advertising revenues from mobile set to outgrow desktop

" desktop banner ads vs mobile banner ads"

Ad Revenue  led by “Banner Advertising” amounts to USD 17,699 million  2015.  Banner led advertising revenue from the desktop  currently accounts over 65% of the total banner advertising revenues, while the rest comes from mobile advertising.

 In 2016 the gap between desktop banner and mobile banner advertising will decrease as global smartphone penetration  will break all records. By 2017  banner advertising revenues across desktop and mobile  will be identical..

By 2018 Combined desktop and mobile banner ad revenues across the world  is set to grow  to $24885million ( $24.8billion). At this point 2018 and beyond.. mobile banner ad revenues will outpace revenues from  banner advertising across Desktop

November 29, 2015

how much did consumers spend on the biggest online shopping day in history

" biggest holiday spends in history"
"black friday record sales in 2015"
Since the term “Cyber Monday” was officially coined back in 2005, the Monday after Thanksgiving has swiftly become the most important day of the year for online retailers in the US. While 2013 saw  whopping $1.7 billion, making it the biggest online spending day in history.  2014  was ever better with 2.03 billion. According to recent estimates from adobe.. 2015 saw online shoppers spend $2.72billion, which is the  biggest amount consumers have spent since 2005 onwards

To know about the black friday 2015 shopping data ,check out ” 32% mobile shoppers accounted for $1.5billion  ecommerce spends

November 28, 2015

$1.5billion mobile shoppers accounted for 32% thanksgiving day and black friday e shopping

The first two days of the holiday sales period have netted $4.45 billion in U.S. online purchases, ( this  includes  $2.72 billion spent on BlackFriday and $1.73 billion on Thanksgiving)

However  sales from mobile devices — led by smartphones — have  seen a a record $1.5 billion of that entire $4.45billion online sales during  thanksgiving and black friday  has “broken all previously held records. That means mobile shopping made up around 32% of all digital shopping during thanksgiving and black friday

" 2015 online sales during thanksgiving and black friday"

However Adobe expects total online sales during the 3 days ( Thanksgiving +black friday+ Cyber Monday) would reach around $7.4billion .. in 2015 compared to last years  $6.4 billion ..  expected growth of 15%

The numbers come from Adobe, which has been tracking some 4,500 sites, including 80% of the top 100 retailers. IBM says Black Friday outpaced that with the average basket size of $134.45, and sales up 20.7% on a year ago with popular items including Apple Watch, Microsoft’s Surface Pro 4, and TVs from Samsung, Sony and LG.

November 17, 2015

global internet penetration vs mobile penetration: 1995 -2015

content here
"chart showing global web penetration vs mobile penetration"

the above charts by Mary Meeker (kleiner perkins )reflects the change in world internet penetration vs its mobile penetration. Currently internet penetration across the world is at 39%, (2.8 billion )out of which 23% users are from US and 19% are from China
Whereas mobile penetration across the world stands at 73%( with 5.2 billion users ) out  of which 60% use feature phones compared to 40% users using smartphone

July 9, 2015

UK users are worlds highest spenders on online retail : 5 products they shop online

britain  and denmark lead in online shopping and what they shop for"

Users Britain and Denmark rank among the top 2 nations with highest frequency of online shopping a
75% of UK users shop online and over 52% used online banking in 2014.A whopping 53% UK adults bank online, compared to a mere 30% in 2007.The number of UK users with internet access doubled to 38million in 2014

 What does UK Shop for and  who buys
  1. every 6 of 10 British adults use the internet to buy products such as food, clothing, music or holidays, clothes and sports are most online purchases in UK
  2.  This is twice the average of the OECD’s 34 member states, which include the US, Germany, Australia and France. 
  3. Most bought items in UK apart from clothes  and holidays are consumer electronics ,gaming items  and  household appliances
  4. Seniors shopping online has seen a big jump recently with 40% of them buying online in 2014 
  5. Usage of laptops and tablets has also seen a growth  uptake, in UK from 32 % adults using one in 2013 to 43% according to the ONS

July 2, 2015

US digital buyers across the consumer internet space

This timeline displays a forecast of the number of U.S. digital buyers up to 2018, based on factual numbers from 2010 to 2013. In 2015, 169.1 million people in the United States are projected to buy goods and services online. Mobile shopping activities via smartphones and tablets contributed to the continued rise in online shopping.

June 2, 2015

mobile vs ecommerce sales compared across North America and Europe by devices

Statistic: Mobile commerce spending as percentage of total e-commerce spending in selected global markets in 2015, by device | Statista

The above chart  shows  how much is mobile commerce   a percentage of   ecommerce  across US, Canada, UK, Spain, Italy, Poland, France, Germany and Netherlands. The highest mobile to ecommerce sales percentage was found in UK and Germany  . In both these countries total  mobile commerce formed 28.6 and 27.7%  of eCommerce with smartphone  contributing to 16.5 and 16.2% and the rest  was contributed by tablets .In US  mobile to ecom percentage was 26.8 with 14% coming from smartphone  and 12.4% coming from Tablets. . It is expected that in UK  28/6% of  online sales would be generated by mobile devices this year

May 22, 2015

These charts show why the end of eCommerce is here

"evolution of mobile ad spends"

"spends on mobile advertising  higher than digital"

Is this the end of eCommerce ?if you see the huge hump showing how discretionary spends  are slowly but surely moving to moving , you have got your answer.
In fact the transition has already started. According to Shopify “ Mobile Now Accounts for 50.3% of All Ecommerce Traffic  Meanwhile a recent CMO council report” The  mobile search ad market  exceed e $12.85 billion in 2015, over 50% of the search market. 

which nations are the biggest shoppers on mobile

" Japan, Koea lead mobile shopping "


Asia leads the world when it comes to mobile shopping, with Japan and south Korea taking the first 2 places.UK, Spain and Unites states is ranked 3rd, 4th and 5th respectively. Among the many reasons why  Asian countries are in the top 2 , is the availability of   one of the fastest  broadband  speeds   and  mobile devices .

japan ranks 6th in mobile commerce readiness index

"japan is ranked 6th in mobile banking "

Japan is ranked 39th out of 60 in the global MasterCard  survery on mobile readiness index Japan leads the world in mobile commerce

.Japan scores particularly well in Financial Services, Mobile Commerce Clusters, and Infrastructure. 
The  Mastercard  Mobile Commerce readiness index  ranks  34 countries, which  in the current Index achieved an average score of 33.2. No market reached a score of 50, which shows that the mobile commerce ecosystem has a lot of catching up  to do across the world

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Mobile Commerce receptiveness  Country comparison

UK Ranked 6th in Mobile  banking 

US vs Canada : comparing Mobile Commerce  Readiness Index

mobile banking in US to exceed 100million by 2016

Statistic: Number of mobile banking users in the United States from 2009 to 2016 (in millions) | Statista
mobile banking usage in US : Statista

This  chart from statista shows  mobile banking usage and adoption by US consumers. Since 2009 mobile banking usage has grown 2.5 times  From 36million  mobile banking users in 2009..  to  89million in 2014 ..It is estimated that  99 million US users would be using mobile banking by 2015

financial transactions done by mobile : argentina vs brazil

brazil vs argentina compared across mobile commerce"

"mobile payment index : brazil and argentina'


The chart compares the mobile commerce readiness  between the 2 countries and ranks them in terms of acceptability and preparedness  towards moving to ” the mobile economy” ecosystem..Amongst a range of metrics  some of them has been outlined  in the above chart .. These 6  benchmark metrics were .1)consumer readiness 2)mobile clusters 3)environment 4)financial services 5)mobile infrastructure and  6)Regulatory issues

Overall Argentina is ranked 34th (last ) compared to Brazil’s 16th rank

The 34 countries in the current Index achieved an average score of 33.2. No market reached a score of  50, which shows that the mobile commerce ecosystem has a lot of catchingup to do across the world

comparison chart on mobile commerce readiness ecosystem : Canada vs USA

" canada vs US mobile commerce""mobile economy readiness index" US vs Canada"
The above chart  shows  how US and Canada compare  in terms of  readiness of Mobile Commerce Ecosystem as ranked by Mastercard Mobile  Index 

The MasterCard Mobile Payments Readiness Index (MPRI) guide  ranks 34 nations by their   mobile economy readiness index,  which is based on a  Mastercard survey  shows    a countries  preparedness and receptivity  towards moving to a complete mobile economy which includes ( mobile commerce,mobile transactions and mobile payments .

The scale runs from zero to 100,with 100 representing complete replacement of plastic cards by mobile devices, an unlikely scenario. However all nations are ranked based on  6 metrics outlined in the above chart 

However In MasterCard’s judgment, the point of inflection—the stage at which mobile devices account for an appreciable share of the payments mix—is a Mobile Readiness score of 60. US ranks 42 and  canada ranks 42.5 out of 60

April 20, 2015

UK mobile commerce sales to exceed 25% of total online retail sales :

"how much mobile commerce in UK has  contributed  to overall online sales

This charts show how much mobile commerce in UK has contributed  to overall online sales 

In UK “mobile commerce” contributed a mere 4% out of total eCommerce  in 2011. By 2013 this number rose by more than 4 times with mobile forming  19%, of total online retail sales in UK. This was followed by 27% in 2014. In 2015, mobile commerce retail sales is set to outnumber all previous record according to  forecasts by emarketer “mobile is set to contribute almost 30% of UK’s total online retail sales”

 2016 to 2018  are forecasts made by emarketer