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Showing posts with label Mobile device. Show all posts
Showing posts with label Mobile device. Show all posts

January 16, 2016

comparison of mobile ad revenues among top 10 tech giants

"percentage of mobile ad revenues  by biggest tech companies"


GOOGLE, FACEBOOK AND TWITTER  are among the  top 3 brands where mobile ad revenues make up for a sizable chunk of its  revenues in the United States
In 2015  Google’s share of US mobile ad revenue pie came to 35% , followed by Facebook with 16% and Twitter with 3%
The above chart shows the mobile ad revenues in the US market compared with 2013 to 2015 and 2016 numbers are projections by emarketer.

Black Friday Mobile usage 
Biggest 5 tech acquisitions

August 19, 2014

Mapping the Marketing Spends by B2b Industry : Top 100 Advertisers

analysis of  the media mix among  top 100 advertisers in  b2b segment
Top 100 B2b Marketing Spends by media /Adage/Mcharts 
Ad Spending for 100 Largest B-to-B Marketers Nears $5 Billion 

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.The media mix  data is as below
  1. Broadcast and cable TV combined to account for a leading 56% of that spending, up by 3% from 2012. 
  2. Spending on internet display ads grew most quickly, by 25.3%. 
  3. The only other medium to see an increase among the top 100 was outdoor (+2.4%), 
  4.  Print media, specially magazine  continued to remain relatively flat (-0.3%), newspaper spending came down by 9.4% and radio spend declined by 13.7%.
  5. Meanwhile, spending by B2B advertisers outside the top 100 dipped by 0.5% to $10.2 billion
  6. Apple was the nation’s No. 2 b-to-b advertiser last year, spending $218.1 million on b-to-b ads, up 39.0%,around 65% which was on TV

March 11, 2013

Mobile advertising grows 132%, to exceed 15% of Online Spending by 2017

Mobile ad market up 132% as population spends more time on smartphones  M&C Saatchi Mobile: The mobile advertising industry is expected to be worth 17 billion by 2017 as smartphones and other connected devices continue to impact the sector according to a new white paper from M&C Saatchi Mobile.

Mobile advertising revenue worldwide will rise 16 per cent in 2013, from $9.6bn in 2012 to $11.2bn in 2013, predicts the report. This figure will hike to $24.5bn in 2016.It’s estimated that the mobile advertising market  will account for over 15.5% of the total online advertising market.

In the first half of 2012, the UK mobile ad market was up 132%, at 181.5 million, with digital accounting for 16% of all expenditure over the year. Mobile outlay was equal to just over 1% of the UK’s entire ad spend.

Smartphone penetration is also high across the globe with the world’s population spending significantly more time on mobile devices each day. On average, people spend 127 minutes per day on smartphones, far exceeding the desktop web device average of 70 minutes per day.

A Comscore MobiLens Report, released last October, also revealed that in most mature markets the penetration of smartphones is now over 50%. Spain comes in poll position with 63.2% of its population owning a smartphone, followed closely by the UK (62.3%) and then the US (59.1%)