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The Rise of Retail App and what is Power the Rapid Growth |
With
the Growth of Mobile Commerce, the growth of retail Apps has surpassed any
other mobile apps . As Smartphone penetration
begin to gain critical mass and surpass 50% across the globe, The
biggest winner would be the “ retail Apps “,
(According to comscore ,(as of January 2014 )US ,had crossed 65% mark in
Smartphone penetration).
3 Reasons why Retail App Continues to See Exponential Growth
While the Mobile Web has been the single largest factor to power the rapid rise of the retail app , there are other factors at play on why Retail App has seen a phenomenal growth than other Mobile Apps
1)For one the growth
of Mobile commerce.. meant that “ more consumers” started shopping for apparel,
merchandise, books, consumer electronics
among a few. .As Mobile sites became
easier to use, with faster loading times, consumers started to experiment …
With the zooming growth and penetration
of Smartphones, connected devices including tablets, the supply side also grew,
as consumers could simply download an App.. check its rating.. decide on the “
options and place an order in a jiffy
2)More Brick and
Mortar Stores moving to Online Marketplace . With more retailers moving to
:’ the mobile web , and as more physical
stores expands into the mobile
ecosystem, by launching a mobile website
and a Mobile app, The supply side tends to increase … which in turn causes the demand size to
increase ( More mobile sites with their ap, leads to more options for user,
which in turn “ leads to creation of more Retail Apps
3) Smartphone Penetration : Also The EU Countries ( (Spain, Germany, Italy, France and the UK) have already reached 50% Smartphone penetration .. which in turn will ” continue the Power Mobile Commerce ,leading to an exponential growth in “Retail Shopping Apps ‘” a next finave years. Mobile applications will be part of the amazing
growth.ion