Spurred by increased consumer mobile usage, mobile advertising is growing rapidly and is
poised for even greater expansion. From 2009 to 2010, the U.S. mobile advertising market –
including search and display advertising – more than doubled, going from $368 million to $877
million (IDC, Dec 2010).
The U.S. mobile advertising market almost gre 100% again in 2011 – approaching $2 billion. Similar growth is projected globally. According to Juniper Research, worldwide mobile ad spending is forecasted to grow from $3.1 billion in 2010 to $11 billion in 2015 (Juniper Research, Dec 2010) – a 2.5X increase.
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