MOBILE BEACONS

Mobile Beacons  a new proximity based technology which is designed to drive customer loyalty and in-store sales, is  set to  distrupt online retail in a big way.
Beacons are small, Bluetooth-enabled devices ( cabe placed to a wall or in the sales counter )  which send signals to the customers smartphone  once they are s within 50-100 feet of the device. Mobile beacon’s  automatically start triggering personalized coupons, special offers,  personal recommendations and loyalty rewards. Typically, one beacon is needed for every 5,000 square feet of store space.

HOW DOES THE MOBILE BEACON WORK

Mobile beacons are the latest disruption based marketing’s latest technology, that is promising to change the way ”  marketers  and consumers interact.

Mobile beacons could be uniqely leveraged by brands and marketers across  physical stores  just at the  right moment..  A mobile beacon can be used by retailer to run personal recommendation’s based on the ” item, product or brand the customer has just seen or purchased . Additionally it can be used to send discounted coupons, membership reward points including loyalty benefits

This layer of ” social and personal customization” including  personal recommendations, while shopping  is bound to ” provide much relevant in-store shopping experience for  the consumer

Facebook has  recently announcement that it will begin testing mobile beacons as part of its new
Place Tips” Facebook also now offers beacon technology at no cost to retailers who have Facebook pages.

EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.

UK,Germany and US among the biggest mobile shopping markets.

UK tops as the biggest markets in terms of  mobile spends with 28%  share out of total ecommerce sales revenues .Germany and  US  for the  no 2 and no 3 biggest mobile markets respectively with  27% and 26% of ttal ecommrce sales coming from mobile ( tablet and smrtphones)

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Amazon, Ebay, Apple sites Walmart and Netflix make among the top 10 US retail sites with highest mobile unqiue visitors. ( Smartphone and  tablets +mobile  users make up the  universe of mobile visitors)
More than 158 million U.S. consumers browsed retail sites and apps on their mobile devices. Not surprisingly, Amazon.com, eBay and Apple were numbers 1, 2 and 3, respectively.

How Smartphones will play a huge role in ” Holiday shopping this year .

A record 78% consumers would be using the smartphones for  checking out  their best holiday deals

Online Store Locations are among the most popular smartphone activity during this years holiday shopping with 60% consumers saying they would use their mobile to check out instore locations.

Online Price comparison  and reviews were the next most important smartphone usages, with 55% saying they would be using their smartphone to read reviews and comparison prices online

45% consumers would be using online coupons to redeem the offer, 43% users would be checking the product via the mobile phones, with 41% ready yo make a purchase via their smartphones.27% would be using it to scan barcode information

This timeline displays a forecast of the number of U.S. digital buyers up to 2018, based on factual numbers from 2010 to 2013. In 2015, 169.1 million people in the United States are projected to buy goods and services online. Mobile shopping activities via smartphones and tablets contributed to the continued rise in online shopping.

Globally MCommerce is now 34% of all eCommerce 

THE BIGGEST NATIONS WHO SHOPS ON MOBILE Asia leads the world when it comes to mobile shopping, with Japan and south Korea taking the first 2 places.UK, Spain and Unites states is ranked 3rd, 4th and 5th respectively. Among the many reasons why  Asian countries are in the top 2 , is the availability of   one of the fastest  broadband  speeds   and  mobile devices .

According to eMarketer’s latest forecasts, worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% this year to reach $1.500 trillion .Meanwhile a recent study shows that by 2016, global B2C e-commerce sales are expected to reach 1.92 trillion.Growth will come primarily from the rapidly expanding online and mobile web specially from emerging markets.

The  revenue of the B2B e-commerce in China from 2007 to  2013. In 2007, the B2B e-commerce revenue in China amounted to 1.25 trillion yuan

 

Alibaba Group  is the leading online commerce provider in China, offering a broad spectrum of B2B, B2C and C2C e-commerce services as well as mobile payments as well  also involved in cloud infrastructure services as well as China’s biggest online video site Youku Todou.

 Launched in 1999 as a stand-alone B2B e-commerce portal Alibaba.com, the group is now the leading e-commerce provider in Asia as its C2C online marketplace Taobao and B2C online retail platform Tmall are also the market leaders in their respective business segments. Digital buying penetration rate among internet users in China is 55.2%

In the fiscal year ending March 31, 2014, the Alibaba Group’s annual revenue amounted to 52.5 billion yuan (approximately 8.46 billion U.S. dollars) with a net income of 23.4 billion yuan (3.77 billion U.S. dollars) Local e-commerce  only from China accounts accounting for 86 percent of Alibaba’s income in 2014. While he overall share of mobile shopping revenues was 19.4% with 1.49% conversion rate

In Italy Smartphone users represent 64.1 percent of the total Italian mobile audience, an increase of 23.5 percent from the previous year. 

Mobile commerce   Shopping /Online Retail)  is already playing a major role in online retail in Italy. The increase in smartphone usage has been instrumental in driving online retail  sales in Italy according ti Comscore ) Among them are

1. ”  Usage of retail apps  showed the strongest year-over-year increase of 74.8%  followed by the Health category with 66.6% growth. The e-payments and money transfer category came third with 65.2 %  and over 2 Million additional users over the last year
   
2. Among those, the  Financial and retail / m-commerce/related services belong to the most popular usage categories accessed by Italian smartphone owners. Online retail sites and apps were visited by 23.8 percent of smartphone owners, followed closely by shopping and price guides (22.6 percent). Accessing electronic payments or money transfer services  via  smartphones has also been popular, with 21.7% t of Italian smartphone owners using those services 

•  30% of consumers will do most of their day-after-Thanksgiving shopping online this year, up from 25% who said the same in 2012. Accenture based its findings on an online survey of 500 consumers conducted in September. A separate survey from the N
• Itpredicts that that 30% of consumers will do most of their day-after-Thanksgiving shopping online this year, up from 25% who said the same in 2012.

The National Retail Federation also forecasts that  nearly half of consumers expect to go online to research gift ideas

Tags : online retail, online shopping, black Friday deals, Cyber monday,mobile commerce,Holiday shopping

The  2013 Holiday Season Ecommerce  is set to record a spectacular growth this year. “eMarketer revised its holiday sales projections upwards and reported that it now expects 2013 U.S. retail ecommerce holiday season sales to grow about 15.1%  $61.8 billion, up from $53.7 billion in the 2012 holiday season and $46.6 billion in the 2011 holiday shopping season.

Sales projections from  Chicago-based research firm ShopperTrak ,predicts that  the entire year,Retail revenue in November and December should rise 2.4%  during the biggest  2013 Holiday shopping.That compares with a 3-per-cent increase in 2012 from 2011.




 eMarketer expects U.S. retail ecommerce sales excluding travel and ticket sales — to reach $262.3 billion, up 16.4 percent from 2012. On a quarter-by-quarter basis, U.S. retail ecommerce should grow about 15.5 percent in the fourth quarter to $83.2 billion, again according to eMarketer.”