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Showing posts with label Mobile shopping. Show all posts
Showing posts with label Mobile shopping. Show all posts

January 21, 2016

how mobile beacon is disrupting consumer retail shopping

"mobile beacon's and how it will help retailers"
Mobile Beacons  a new proximity based technology which is designed to drive customer loyalty and in-store sales, is  set to  distrupt online retail in a big way.
Beacons are small, Bluetooth-enabled devices ( cabe placed to a wall or in the sales counter )  which send signals to the customers smartphone  once they are s within 50-100 feet of the device. Mobile beacon’s  automatically start triggering personalized coupons, special offers,  personal recommendations and loyalty rewards. Typically, one beacon is needed for every 5,000 square feet of store space.

"How mobile beacon is changing  retail shopping forever"


Mobile beacons are the latest disruption based marketing’s latest technology, that is promising to change the way ”  marketers  and consumers interact.

Mobile beacons could be uniqely leveraged by brands and marketers across  physical stores  just at the  right moment..  A mobile beacon can be used by retailer to run personal recommendation’s based on the ” item, product or brand the customer has just seen or purchased . Additionally it can be used to send discounted coupons, membership reward points including loyalty benefits

This layer of ” social and personal customization” including  personal recommendations, while shopping  is bound to ” provide much relevant in-store shopping experience for  the consumer

Facebook has  recently announcement that it will begin testing mobile beacons as part of its new
Place Tips” Facebook also now offers beacon technology at no cost to retailers who have Facebook pages.

December 26, 2015

top 10 markets mobile sales vs online sales

EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.

UK tops mobile market with 28% share of mobile commerce

UK,Germany and US among the biggest mobile shopping markets.

UK tops as the biggest markets in terms of  mobile spends with 28%  share out of total ecommerce sales revenues .Germany and  US  for the  no 2 and no 3 biggest mobile markets respectively with  27% and 26% of ttal ecommrce sales coming from mobile ( tablet and smrtphones)

December 5, 2015

mobile users are spending more than 55 minutes on retail websites

" mobile users are spending  more than 55 minutes on retail websites"

the overding   theme last year and in 2015  has been the ” emergence of mobile shopping” across retail websites. On an average a consumer spent  more than one hour ( 60 minutes browsing retail websites to search for deals and discounts . In 2013 the average time spend on mobile retail websites was 50 minutes

November 28, 2015

top 10 retail websites with highest unique mobile visitors

Amazon, Ebay, Apple sites Walmart and Netflix make among the top 10 US retail sites with highest mobile unqiue visitors. ( Smartphone and  tablets +mobile  users make up the  universe of mobile visitors)
More than 158 million U.S. consumers browsed retail sites and apps on their mobile devices. Not surprisingly,, eBay and Apple were numbers 1, 2 and 3, respectively.

how smartphones is being used as a online shopping comparison tool this holidays

smartphones usage and how they will aid americans this year holidays"

How Smartphones will play a huge role in ” Holiday shopping this year .

A record 78% consumers would be using the smartphones for  checking out  their best holiday deals

Online Store Locations are among the most popular smartphone activity during this years holiday shopping with 60% consumers saying they would use their mobile to check out instore locations.

Online Price comparison  and reviews were the next most important smartphone usages, with 55% saying they would be using their smartphone to read reviews and comparison prices online

45% consumers would be using online coupons to redeem the offer, 43% users would be checking the product via the mobile phones, with 41% ready yo make a purchase via their smartphones.27% would be using it to scan barcode information

July 2, 2015

US digital buyers across the consumer internet space

This timeline displays a forecast of the number of U.S. digital buyers up to 2018, based on factual numbers from 2010 to 2013. In 2015, 169.1 million people in the United States are projected to buy goods and services online. Mobile shopping activities via smartphones and tablets contributed to the continued rise in online shopping.

June 23, 2015

Britain’s consumers engagement across devices

" UK smartphone +tablets overtake desktop in the amount of time spent"

 UK users spend more time on  smartphones and tablets  as compared to desktops . In terms of  time spent on devices desktop forms  44% of the time spent, smartphones 21% and tablets form 15%  

June 8, 2015

Nations where” internet shopping” contributes significantly to GDP

"how internet affects economy"

Irrespective of the gloom and  doom and at times recessionary tendencies on the economic front The worlds has till a lot to cheer about
The internet keeps growing  and so does the economic GDP of a few nations.In the G20 countries, the internet economy will grow at more than 10% annually for the next five years and by 2016 reach $4.2 trillion, or 5.3% of GD,up from $2.3 trillion and 4.1% according to a recent report by the Boston Consulting Group (BCG).

Britain leads the pack in terms of internet contributing hugely to its economic prosperity. According to economist UK’s ” internet economy” is now bigger than its construction and education sectors, mainly thanks to the popularity of e-commerce and the rapid adoption of mobile as a ” key shopping ande commerce device.

South Korea and China ranks 2nd and 3rd, while.Japan and US ranks 5th and 6th  while India currently going through an eCommerce revolution of sorts is ranked 8th 

May 23, 2015

5 nations where mobile commerce exceeded ecommerce

"5 nations where mobile commerce  exceeded   eCommerce"
mobile shopping exceeds ecommerce in these nations"

Globally MCommerce is now 34% of all eCommerce 

Latest data  from criteo  shows that mobile shopping has gone mainstream. For the first time shoppers are moving away from their desktops to mobile..Asian Nations are leading this mobile  shopping transformation , while in US   mobile shopping  share is slightly lower  than the global average, with 29% of eCommerce transactions coming from mobile devices. 

For the first time ever more than 50% of  Japan and South Korea users had shopped via mobile devices and had  exceeded the volume of  eCommerce transactions  in Q1 2015. 
 In UK   Mobile shoppers constituted 45% compared to Spain’s 28%  

42% of mobile sales from top 500 ecomm merchants comes from apps

"42% of mobile sales  from top 500 eCommerce merchants comes from apps
" internet retail shopping data"

The app  has become the the new  age all consuming and  distributing platform.Brands and stores have started  pushing their apps  by giving them visibility across both offline and online channels App engagement  and cost per installs  are the  2  best metrics which can  provide you  a lot of data on how  consumers are interacting with your app

According to internetretailer top 500  which ranks the leading 500 retailers worldwide in mobile commerce by annual mobile sales. 42% of all mobile sales generated by the leading 500 merchants in m-commerce in 2014 will come from mobile apps

May 22, 2015

which nations are the biggest shoppers on mobile

" Japan, Koea lead mobile shopping "


Asia leads the world when it comes to mobile shopping, with Japan and south Korea taking the first 2 places.UK, Spain and Unites states is ranked 3rd, 4th and 5th respectively. Among the many reasons why  Asian countries are in the top 2 , is the availability of   one of the fastest  broadband  speeds   and  mobile devices .

September 25, 2014

B2b vs B2c ecommerce revenue :World vs China

Ecommerce sales from b2b expected to cross 1.5trillion dollars

ccording to eMarketer’s latest forecasts, worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% this year to reach $1.500 trillion .Meanwhile a recent study shows that by 2016, global B2C e-commerce sales are expected to reach 1.92 trillion.Growth will come primarily from the rapidly expanding online and mobile web specially from emerging markets


The  revenue of the B2B e-commerce in China from 2007 to  2013. In 2007, the B2B e-commerce revenue in China amounted to 1.25 trillion yuan


September 23, 2014

Mobile Shopping at Alibaba contibutes 19% of revenues, with a 1.5% conversion rate

Mobile conversion rate of Mobile shopping in Alibaba
Alibaba Group  is the leading online commerce provider in China, offering a broad spectrum of B2B, B2C and C2C e-commerce services as well as mobile payments as well  also involved in cloud infrastructure services as well as China’s biggest online video site Youku Todou.

 Launched in 1999 as a stand-alone B2B e-commerce portal, the group is now the leading e-commerce provider in Asia as its C2C online marketplace Taobao and B2C online retail platform Tmall are also the market leaders in their respective business segments. Digital buying penetration rate among internet users in China is 55.2%

In the fiscal year ending March 31, 2014, the Alibaba Group’s annual revenue amounted to 52.5 billion yuan (approximately 8.46 billion U.S. dollars) with a net income of 23.4 billion yuan (3.77 billion U.S. dollars) Local e-commerce  only from China accounts accounting for 86 percent of Alibaba’s income in 2014. While he overall share of mobile shopping revenues was 19.4% with 1.49% conversion rate

April 14, 2014

Mobile Shopping and Online Retail : Is the death Knell for Traditional Retail Stores Near

 The current influence of mobile devices on traditional in-store sales already far overshadows the value of direct sales on mobile devices, which is forecasted to be $12 billion 2 in 2012. And by 2016 we expect the influence of mobile will even surpass the fast-growing sales of the eCommerce channel. In fact, we project the mobile influence factor will reach 17-21 percent over the next four years, which will likely translate to $628-$752 billion (or an average of $689 billion) in mobile influenced retail sales.

The below  report from Deloitte Digital research report  shows how ” physical retail stores continue to face Onslaught from the Online  Retail Stores powered by Mobile Commerce

March 18, 2014

Smartphone Penetration in Italy at 64%,Retail apps show highest growth

In Italy Smartphone users represent 64.1 percent of the total Italian mobile audience, an increase of 23.5 percent from the previous year

Mobile commerce   Shopping /Online Retail)  is already playing a major role in online retail in Italy. The increase in smartphone usage has been instrumental in driving online retail  sales in Italy according ti Comscore ) Among them are

  1. ”  Usage of retail apps  showed the strongest year-over-year increase of 74.8%  followed by the Health category with 66.6% growth. The e-payments and money transfer category came third with 65.2 %  and over 2 Million additional users over the last year
  2. Among those, the  Financial and retail / m-commerce/related services belong to the most popular usage categories accessed by Italian smartphone owners. Online retail sites and apps were visited by 23.8 percent of smartphone owners, followed closely by shopping and price guides (22.6 percent). Accessing electronic payments or money transfer services  via  smartphones has also been popular, with 21.7% t of Italian smartphone owners using those services 

November 12, 2013

30% Consumers to go Online on Black Friday 2013 , Mobile Shopping set for a 300% jump

ecommerce Holiday season  Spends in US

Black Friday Deals and Spending

Black Friday 2013 to  see the biggest spends , surpassing expections
If you thought 2012 was a blockbuster in terms of online spends including Mobile and Tablets, you are wrong. Whilr 2012 saw mobile commerce coming of age, 2013 US Black Friday is poised to break all online holiday shopping records, according to a recent report published by accenture

Black Friday this year promises to be  the ” watershed” in terms of   size and volumes across the web

Among some of their finds includes

  •  30% of consumers will do most of their day-after-Thanksgiving shopping online this year, up from 25% who said the same in 2012. Accenture based its findings on an online survey of 500 consumers conducted in September. A separate survey from the N
  • Itpredicts that that 30% of consumers will do most of their day-after-Thanksgiving shopping online this year, up from 25% who said the same in 2012.

The National Retail Federation also forecasts that  nearly half of consumers expect to go online to research gift idea

Tags : online retail, online shopping, black Friday deals, Cyber monday,mobile commerce,Holiday shopping

October 24, 2013

Top 5 Products that Europe’s 43% Mobile Shoppers intend to buy via smartphones

Mobile Statistics – 43% more Europeans shop via mobile this year – Internet Retailer: “This summer, 43% more European consumers in Spain, France, Italy, Germany and the United Kingdom used smartphones to access a mobile retail site or app compared to the number who did the same during a three-month period last year, according to web and mobile measurement firm comScore Inc. Among those browsing with smartphones, 14.6% say they used their device to make a purchase in August.

ComScore drew its data from an online survey of “a nationally representative sample of mobile phone subscribers age 13 and above” in each country, the firm says.

Between summer 2012 and summer 2013, the fastest mobile shopping growth was in Spain (66.5%) and Italy (61.3%), while the most consumers using smartphones to shop were in Germany (9.9 million) and the United Kingdom (9.7 million), comScore finds. France had both the second-slowest year-over-year growth rate for mobile shopping—35.9%, beating the United Kingdom’s 29.5%—and the second-fewest number of smartphone owners—3.34 million, just above Spain’s 3.28 million.
Smartphones were normally used to buy the following items 

  1. Clothing or accessories, 5.4%.
  2. Consumer electronics or household appliances, 3.8%.
  3. Printed books, 3.8%.
  4. Tickets, 3.4%.
  5. Personal care or hygiene products, 2.6%.

September 18, 2013

Online Shopping during 2013 Holiday season in US, to top 15%

Digital Shopping Growth Comparison : Black Friday vs Cyber Monday

US Holiday ecommerce and mobile commerce set to record 15% growth

The  2013 Holiday Season Ecommerce  is set to record a spectacular growth this year. “eMarketer revised its holiday sales projections upwards and reported that it now expects 2013 U.S. retail ecommerce holiday season sales to grow about 15.1%  $61.8 billion, up from $53.7 billion in the 2012 holiday season and $46.6 billion in the 2011 holiday shopping season.

Sales projections from  Chicago-based research firm ShopperTrak ,predicts that  the entire year,Retail revenue in November and December should rise 2.4%  during the biggest  2013 Holiday shopping.That compares with a 3-per-cent increase in 2012 from 2011.

 eMarketer expects U.S. retail ecommerce sales excluding travel and ticket sales — to reach $262.3 billion, up 16.4 percent from 2012. On a quarter-by-quarter basis, U.S. retail ecommerce should grow about 15.5 percent in the fourth quarter to $83.2 billion, again according to eMarketer.”