Online Marketing Trends

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on ” global advertising spends”is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016

Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.


The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016

• Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  
• The positive momentum of advertising spends  is expected to continue across the world at the 

1. Western Europe at +2.6%, 
2. North America +4.2%
3. Asia Pacific  at +4,1%
4. Latin America +12.7%

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New Enterprise Associates (NEA) was the most active investor in North America in Q4’15, topping the most active investors for the third straight quarter. 

General Catalyst Partners ranked second, while Andreessen Horowitz rounded out the top three followed by Kleiner Perkins Caufield &Bayers and Greycroft Partners as the  most active North American VC firms.
Meanwhile Accel Partners, Foundry group,Google Ventures,Greycroft  Partners,first Round capital and Sequoia  Capital  rounded up the top 10 most active venture funds across the region






High Tech Gruendferfonds, Mercia Fund Management group were the top  most active venture fun investors across Europe.

They were followed by Earlybird  venture capital , NorthWest Fund for Biomedical  and Northzone Venture Capital  to form the top  5 most active venture fund investment group in Europe.

Meanwhile others which  made up the top 10 list were Index Ventures,Octopus Ventures, Point Nine Capital,Draper Espirit, 500 start ups and Wellington Partners

 Mobile app downloads across North America

US and Canada  mobile users  lead in gaming app downloads , while cost per installs across iOS device is lowest in United states

In the past year, the share of impressions from video ad formats has increased over 5X, from 2.5% of all impressions in Q1 2014 to now just over 12.8% of impressions. According to data from mediaworks revenue from video has grown to become over 55% of revenue delivered to publishers.

content here global  sim connections penetration ( is measured as connections divided by total population)  is and indicator of  increasing economic activity which seem to be rising rapidly in all regions and by 2017 is expected to be well in excess of 100% in all major regions except Africa (which will reach 97%). In fact in Europe SIM penetration will be over 200%, with North American and CIS greater than 185% and Latin America, Middle East and Asia Pacific greater than 115%.

Apple’s latest earning report for Q1,2015 shows “iPhone sales  have been growing at a ridiculous  high  rate , and iphones now accounts for around 70% or two-thirds of Apple’s revenue. Macs continue to grow at a respectable rate. However apple’s hold on iPads continue to weaken and take another sharp year-over-year tumble. Meanwhile apple grew its profit by over 38% and revenue by over 29% in Q1,2015  amidst notching up another impressive quarterly result.Apple broke quarterly records  in 2015, Q1 with $18 billion in profit and $74.6 billion in revenue, compared to $13.1 billion in profit and $57.6 billion in revenue in Q1 of 2014

Chart depicting  Global digital ad spend as a part of overall total media spends across geographical regions 

WHICH CITIES IN US  DOES THE SUPER RICH HNI’S  LIVE  

New York is  truly home to the best and the brightest . The biggest movers and shakers across technology companies, manufacturing and services. No other states powers the US economy better than New York. Its not surprising at all to see NY having the highest super rich ( High Net Worth Individuals ) exceeding  8000..

The no 2 US state  having the highest (HNI ) is  shared by  Los Angeles and San Francisco   which are the cradle of the tech industry  with 4945 and 4840 HNI’s respectively .LA  has 105 more HNI’s compared to SF
The number 3 is  Washington with 2675 HNI’s followed by Chicago with 2665 super rich 
 Houston and Dallas with 2490 and 2240  rounds off the 4th and 5th position respectively

Atlanta, Seattle and Boston takes the  6th, 7th and 8th position  who has the highest number of  HNI’s in US 


, the cradle of the tech  industry wit 4,945 superich .

GLOBAL CITIES RANKED BY PRICES OF APARTMENTS

This data was based on Forbes and Statista  survey which asked over 20,000 workers at large U.S. companies, nonprofit institutions, government agencies, and U.S. divisions of multinationals the following question: how likely would they be to recommend their employer to someone else on a scale of 0-10? Their answers helped formulate America’s Best Employers 2015. 

2015 best US employers  are 1) Google 2) Facebok 3)Intuit 4) SsaS 5) Oesri 6)Citrix 7)LexisNexis  8)Vmware 9) Sap 10) Epic

REGIONAL DIGITAL MARKETING SPENDS BY CONTINENTS COMPARED  20011 TO 2014

WORLDWIDE VS  US VS CANADA : TOTAL MEDIA +DIGITAL  AND MOBILE  US  overall media ad spends in 2014  including digital and mobile comes to $178billion as against  Canada’s $15.5 billion. Compared to global  media spends of $546 billion. The US  accounts  for  33% of overall  spends on advertising globallu  US   digital marketing spends in 2014 was  $50.7 billion, out of global ad spends of  $145billion The US accounted for 34% global  digital marketing spends. Meanwhile   Canada  online ad spends reached $3.61billion US mobile ad spends  in 2014 was approx $19billion, in comparison to Canada’s $854million. Globally US accounted for 45% of total mobile  pends worldwide

COMPARISON CHART: DIGITAL AD SHARE VS MOBILE AD SHARE : 

GLOBAL COMPARISON OF AD SPENDING  2014 VS 2015 VS 2016(PROJECTED)

Revenue from e-book sales in the United States from 2008 to 2018  Revenue from ebooks in US is set to grow to  almost 9billion USD by 2018 ,, a projected growth of  52%  as compared to 2014 ebook revenue of 5.69billion USD. Ebook Revenue in Unites States in 2015 is expected to total 6.74billion USD a growth of  18%.. ebook sales revenue in US has grown 8 times since 2010 onwards

THE BIGGEST BRANDS ON FACEBOOK US vs FASTEST GROWING  Walmart ,Subway and Samsung Mobile  are the biggest brands on Facebook in terms of total fans,  According to socialbakers the fastest growing brands   include Falken Tires, Meetville , Hills Pet and Corning

mobile  web share of internet traffic by country Nigeria , India and south Africa leads Mobile Traffic by Country

MOBILE SPENDING BY ONLINE DISTRIBUTION CHANNEL Mobile display dollars will continue to increase, outpacing mobile search Mobile display is expected to reach $14.67 billion in 2015 as compared to $9.65 billion in 2014, a growth of over 50%. This number is set to increase to $33.9 billion by 2019