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Showing posts with label North american. Show all posts
Showing posts with label North american. Show all posts

June 9, 2015

mobile gaming apps preference : North American vs Europe vs Asia Pacific

to 5 gaming apps by  regions

"mobile gaming apps  preference : North American vs Europe vs Asia Pacific"

North American and  Europeans demonstrate similar gaming preferences with over 60% of games downloaded being short session games. More than 40% of all games downloaded in these markets had Pattern Matching concepts. While Europe preferred resource mgmt themed games to Blood & Gore themed games, the pattern was reversed in the case of American gamer 
Games in APAC show a clear inclination towards Blood & Gore and Fantasy themed games, with Resource Management rounding up the Top Five.

March 30, 2015

Selfies ” are the heart of ” Uniliver’s consumer generated ” product marketing strategy

How consumer generated strategies is powering Unilever marketing strategy

visual marketing strategy

Unilever’s  new strategy is based on ” inviting consumers to send in their selfies  and product related photos to instagram and Facebook and  syndicating that content for use by retail websites .Unilever is the first consumer brand to  tap into ” user generated ” strategy  and as a visual tool to help brands stand out from the clutter

Unilever’s Simple Skincare brand is using a new service from photo management vendor “Olapic” to pass on photos shoppers send it from social media to retailers selling the brand’s products. This helps  retail outlets to understand consumer behavior, and understand whats influencing certain skincare brands to sell more 

According to Unilever’s North American  eCommerce head  Doug Straton “Consumers trust current users of a product more than something a brand may put forward through traditional assets,”. By sharing the content with four sites—, RiteAid,com, and—more consumers are exposed to that content. 

March 25, 2015

Global monthly Active Twitter Users by country

 Twitter global users  by percentage
The above chart shows the global distribution of active  Twitter users. This  does not include total Twitter usage across the world, but only monthly  active accounts  .  the United States accounted for 24.3 percent of traffic to to Twitter   and ranked no 1 , followed by , Japan’s active Twitter users   which formed  9% of  global  active Twitter users . Indonesia have active twitter base of  6.5% of global population
  • 500 million Tweets are sent per day
  • 80% of Twitter active users are on mobile
  • 77% of accounts are outside the U.S.
  • Twitter supports 33 languages
  • Vine: More than 40 million users

Tablet ownership by nations : Top 5 countries with highest tablet penetration


This statistic shows the percentage of tablet computer ownership and usage among the populations of selected countries as of . In the U.S. tablet ownership and usage was found to be at 20 percent of the population. Spain, Australia both have 24% penetration in terms of tablets, Italy  ranks 2nd with 23% and US ranks 3rd. UK tablet penetration is 19%

have the highest penetration of Tablets with 24%