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optimizing your site for 5 things that search engine cannot see

How do you identify problems with your site which search engines fail to see and leads to search spiders missing indexing your site. Prob…

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Showing posts with label online. Show all posts
Showing posts with label online. Show all posts

February 8, 2016

How to display different content to search engines and visitors





A variety of strategies are used to segment content delivery. The idea is to serve content that are not meant for search engines in a un spiderable format( placing text in images flash files and plugins)

However dont use these formats for the purpose for cloaking, rather you should use them for if they bring substantial benefit to users If you want to show the search engines , you dont want visitors to see ,you can use CSS formatting( preferably not display:none) as the engines might have filters to track this
 However keep in mind that  search engines are very way of webmasters to use such tactics. Use  cloaking only if it brings substantial user benefits

 Tactics to show  different content for search engines and users

 Robot.txt files : This file is located at the root level of your domain( www.domain.com/robots.txt) which you can use to 1)Prevent crawlers form accessing non public from parts of your website 2) Block search engines from accessing index scripts,utilities or other types of code, 3) Auto discovery of XML sitemaps.

The robot.txt must reside in it root directory and should be in small case. Any other format is not valid for search engines

 Syntax of robot,txt file : The basic syntax of robot.txt is fairly simple. You specific a robot name such as google bot and specify an action. Some of the major actions you can specify are

Disallow : use this to specify google bot not crawl your certain parts of your website
NoIndex : Use this page for telling the bots not to iindex your site in its SERPs. ( this might be used when you wish to hide duplicate content pages in your site)

heres an example of “robot.txt file”

User agent : Googlebot Disallow: 
User agent :msn bot #Block all robot  tmp and logs directories ( the has symbol# )may be used for comments within a robot.txt file where everything after the # on that line be ignored 

One additional problem webmasters run into , is   when they have ssl installed so that pages may served v iaHTTP and HTTPS .
However the search engine will not interpret this as robot.txt file at http://www.domain.com/robot.txt as a guiding their crawl behavior on http:www.domain.com/txt.
For this you need to create additional robots.txt file at yourdomain.com/txt. so if you want toallow crawling of all pages served from your https server you would need to implement the following FOR HTTP user agent: * disallow FOR HTTPS user agent:* disallow:

December 28, 2015

December 13, 2015

coming soon :instagram with 3D touch features

Instagram is planning to bring the 3D Touch feature of ‘Peek and Pop’, currently exclusive to Apple iPhone 6s series, to Android as well. A report on The Verge had noted that the feature had gone live with a new update on Android, but it was later pulled back by Instagram. – 



 However there are some limitations on using Instagram , as users can access 3D Touch features only inside the app and not from the homescreen. Also Android users need to long press to access the feature. The lack of pressure-sensitive screens on Android makes the whole experience less exciting compared to latest iPhones. –


Youtube ,Snapchat replaces Facebook as US teens favorite social destination

A new study by Forrester Research found that just 65 percent of U.S. online users between the ages of 12 and 17 consider Facebook to be cool—ahead of Tumblr (62 percent), Pinterest (58 percent) and Google+ (55 percent), but lagging behind YouTube (80 percent), Snapchat (79 percent), Instagram (78 percent), Vine (72 percent), Twitter (69 percent) and WhatsApp (67 percent).

However, Forrester found that more than 60 percent of respondents use Facebook the most of all social networks, with more than one-third saying they are on it “all the time.”


December 7, 2015

DBS, Singapore airlines and Wilmar among Singapore’s most powerful brands








December 5, 2015

salaries of sales professionals by industry

"salaries of sales professionals by industry"
SALARIES OF SALES AND MARKETING PROFESSIONAL BY INDUSTRY.





December 2, 2015

top 3 pharma giants marketing budgets vs research and development budget

The global pharmaceutical market is expected to reach sales of nearly $1.1 trillion by 2015, marked by slowing growth in developed markets and strong sales in emerging markets.Latest data from the global pharma industry shows digital spends spent amounted to $2.5 billion channels including pharma company websites, social media, web banner advertising in professional online journals and mobile apps. That works out to be approximately 6% of the total audited marketing expenditure, which includes “traditional, personal promotional channels;” i.e., sales reps.



the top 3 pharma giants marketing and sales budget compared with Research and development
The chart shows the  marketing budgets and Research and development  budget  for pharma industry top 3 giants. Johnson and Johnson spends the highest on marketing and sales, with over $15billion, while RD spends for the brand accounts of over $8billion.
Both Novartis and Pfizer spends higher on sales and marketing as compared to research and development  with $14billion and $12billion respectively, while RD spends by Novartis is $10billion  and $7billion

November 13, 2015

November 10, 2015

The best rated website content management tools


Comparing web content management systems

G2 Crowd Grid for Web Content Management Software

The best  3 CMS solutions ranked by G2  are Wordpress,Hubspot and Jhoomla
The CMS Leaders and High Performers are  determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid: Leaders offer web content management products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources.Leaders products include: WordPress, HubSpot, Joomla, and Wix
The G2 Grid rates products based on the Web Content Management products customer satisfaction and market presence.

November 9, 2015

November 8, 2015

Altanta based Top 10 best companies to work for



1)Delta Air Lines Inc. ranks No. 1 on the Top Employers list with more than 30,000 full-time employees in the metro Atlanta area. The major airline company, established in Atlanta in 1941, employs more than 80,000 employees companywide

2)Emory University lands again at No. 2  holding on to its position since last year with 24,090 full-time employees in Atlanta

3) Gwinnett County Public Schools ranks third having more than 20,000 full-time staff.

Among the fortune 500 companies
The Home Depot (Ranked 33): The world’s largest home improvement retailer is  headquartered in Atlanta, GA.  The biggest and greatest global brand coke ranked 63  is based out of  Atlanta
" the best companies to work for in Atlanta"
AT&T Inc with more than 16,794 employees at Atlanta also ranks number 1 as the Top Technology Employer at Atlanta
Atlanta is also some to some of the worlds best healthcare companies .Infact among the best companies to work in Atlanta several are across the healthcare verticals ,including Piedmont Healthcare (No. 6), Northside Hospital Inc. (No. 9), Children’s Healthcare of Atlanta (No. 10), Northeast Georgia Health System Inc. (No. 19), and Grady Health System (No. 21) with a combined total of more than 38,000 full-time employees. 

November 2, 2015

Thinnest Smartphone Manufacturers : 10 slimmest mobile phones

For Apple and specially for late Steve Jobs, having the slimmest smartphone was an obsession, and Apple it has continued his dream of  the  iPhone”being the slimmest mobile device handset in the market and it makes it right at the top as the slimmest smartphone with a  mere 7.09 mm.

The 10 slimmest mobile handsets in the market  from thinnest to thickest today are iPhone,Huawei, Samsung, Sony,Meizu,HTC ,BQ,ZTE,Blackberry,OnePlus,Xiaomi, Nokia,LG and Motorola



10  Thinnest  Smartphones Manufacturers: 

While iPhone is the undisputed no 1 being the slimmest mobile device,it  does have a lot of competitors racing in to take that coveted spot . Closely following Apple’s flagship iPhone is Huawei which  is  7.69 mm thin, while Samsung with 7.89 mm takes the  3rd rank

Meanwhile at 9.62 mm LG ranks at the bottom of the list .On the thicker side,feather-light manufacturer Motorola—counter-intuitively—also makes the thickest device

This is likely yet another consequence of releasing more small-screen phones, on average, than competitors. A smaller display often means less room to squeeze in a battery, and as a result, the need for thicker internals.

October 26, 2015

American CEO’s with most generous compensation packages

These are the top 10 highest paid jobs

The average American makes $50,000 to $70,000 per year. The lowest-compensated person on this list — a breakdown of America’s 25 highest-compensated executives — made $44.3 million in 2014. In America.. the CEO-to-employee pay ratios, numbers can be sometimes be as lopsided as 738-to-1. Globally this might be more
 To put that in context, the typical American would have to work 738 years straight to match the 2014 compensation for David C. Drummond, Google’s chief legal officer and senior vice president of corporate development.The following table breaks down each of the 25 highest-paid executives in America, complete with the year-over-year change in compensation, where available. The data comes from the SEC and is visualized by FindTheCompany.

October 18, 2015

decreasing bounce rates by using instagram photos in your email marketing campaigns

how social buttons increase email marketing effectiveness”.Lessons from Nike


" how instagram is driving email engagement"

how Instagram can be used to decrease bounce rates and increase engagement

According to a recent conducted study by Curalate and the Internet Marketing Association, only 8% are using social media images and posts to drive email marketing tweet

Instagram’s popularity as a social media photo sharing site is a great opportunity for marketers to use them as a social email marketing strategy. the study also revealed that For example, while 76% of emails include social media buttons, just 14% of emails are being optimized with social images. and , Instagram images are used within emails less than 3% of the time

A recent fitness retail brand delivered a 7X lift in engagement with product photos on their website just 24 hours after sending their first Instagram integrated email..

September 8, 2015

September 2, 2015

New extended List of all countries which can avail Twitter Self Serve Ads on its Platform”


Here’s the list of previous countries with access to self-serve ads:
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, Ecuador, France, Germany, Guatemala, Bahasa Indonesia, Ireland, Israel, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, New Zealand, Panama, Peru, Singapore, South Africa, Spain, Sweden, Switzerland, United Kingdom, United States
Here are the countries and territories added today:
-A-
 
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Armenia, Aruba, Azerbaijan
 
-B-
 
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belize, Benin, Bermuda, Bhutan, Bonaire, Saint Eustatius and Saba, British Indian Ocean Territory, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi
 
-C-
 
Cambodia, Cameroon, Cape Verde, Cayman Islands, Central African Republic, Chad, Christmas Island, Cocos (Keeling) Islands, Comoros, Cook Islands, Costa Rica, Cote d’Ivoire, Croatia, Curacao, Cyprus, Czech Republic
 
-D-
 
Democratic Republic of Congo, Dominica, Dominican Republic
 
-E-
 
Egypt, El Salvador, Eritrea, Estonia, Ethiopia
 
-F-
 
Falkland Islands, Faroe Islands, Fiji, French Guiana, French Southern Territories
 
-G-
 
Gabon, Gambia, Georgia, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guernsey, Guinea, Guinea-bissau, Guyana
 
-H-
 
Haiti, Heard Island and McDonald Islands, Honduras, Hong Kong, Hungary
 
-I & J-
 
Iceland, India, Iraq, Isle of Man, Jamaica, Jersey, Jordan
 
-K & L-
 
Kazakhstan, Kenya, Kiribati, Laos, Latvia, Lebanon, Liberia, Libya, Liechtenstein, Lithuania
 
-M-
 
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mayotte, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Mozambique
 
-N-
 
Namibia, Nauru, Nepal, New Caledonia, Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands
 
-P-
 
Pakistan, Palau, Palestine, Papua New Guinea, Paraguay, Philippines, Pitcairn, Poland, Portugal
 
-Q & R-
 
Qatar, Republic of the Congo, Reunion, Romania, Rwanda
 
-S-
 
Saint Barthelemy, Saint Helena, Ascension and Tristan Da Cunha; Saint Kitts and Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, Samoa, San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Solomon Islands, Somalia, South Georgia and the South Sandwich Islands, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland
 
-T-
 
Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tokelau, Tonga, Trinidad and Tobago, Turkey, Turkmenistan, Turks and Caicos, Tuvalu
 
-U & W-
 
Uganda, Ukraine, United Arab Emirates (UAE), United States Minor Outlying Islands, Uruguay, Uzbekistan, Vanuatu, Vatican City, Venezuela, Virgin Islands (US), Wallis and Futuna, Western Sahara
 
-Y & Z-
 
Yemen, Zambia, Zimbabwe