Online Marketing Trends

US AD SPENDS BY YEAR

The nation’s 200 biggest advertisers last year reduced measured-media spending by 1.8%, with cuts in every major medium except broadcast network TV and cable TV networks. Of the top 200′ leading brands spending on internet display advertising last year tumbled 13.3%
However spending on offline spends increased by  by 6.5% in 2014. To know the industry breakdown of ad spends, see here or below

However nmeasured spending continues to take a bigger slice of budgets, capturing 47.8 percent of 200 biggest brand ad spend.Total 2014 U.S. ad spending for the 200 LNA rose for marketers in 12 of the 15 largest categories. Marketers with the biggest gains: travel (up 14.5 percent), apparel (9.8 percent), entertainment/media (5.2 percent) and pharmaceuticals (5 percent). Spending fell in food (down 4.1 percent), technology (-3.5 percent) and personal care (-2.2 percent). ad and promotion spending last year. T

Cross Device consumer insights

“67% users move between devices when they are shopping online 

The infographic shows the  list of corporations  with their  recent acquisitions.These are among the biggest mergers  that are likely to face  antitrust scrutiny this year. Among one of the biggest  deals last year  was  ABInbev and Sabmiller’s 108 billion deal which will   combine worlds 2 largest brewer . Among the other biggest mergers include

• Dow Chemicals and Dupont
• Anthem Cigna and Aetna Humana
• Halliburton and Baker Hughes
• Walgreens and Rite Aid : the number 1 and no 3  pharmacy  chains set to create the biggest pharma chains
• Staples and Office Depot 

IN EUROPE MOBILE SPENDS ON MARKETING AND PROMOTION SET TO TOUCH THE 50% OF OVERALL DIGITAL MARKETING SPENDS

• In UK  mobile spends in 2016 is expected to touch 49% of  total digital marketing spends
• Norway mobile ad spends will contribute 46%
• France and Denmark mobile will reach 31% in 2016
• Netherlands, Italy and Germany  will see its mobile spends reach 44% of their total digital budgets
• Germany mobile ad spends  will see the fastest growth in western europe with 13% increase . In 2015 mobile spends  in Germany contributed 31% of its online ad spends 
• Both Finland and Sweden will see their  mobile media spends  touch 45%

The chart shows the key indicators of digital media in United Kingdom 

UK is expected to see a revenue in the “Digital Media” market amounts to mUSD 6,571.2 in 2016. The biggest digital market in UK  is  “Digital Games” with a market volume of mUSD 3,150.8 in 2016.

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Target is ranked No. 16 in the Internet Retailer top 500 Ranking 

The second-largest discount retailer in the United States Target  is set to close down 13 of its stores across the US  due to the locations’ poor performance. Eligible employees will be given the  option to move out or be transferred  to another location according to a company spokesperson .

Target’s Average U.S. Revenue per Square Foot has increased steadily from $280 in 2009 to $303 in 2014.

Here’s the list of previous countries with access to self-serve ads:

Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, Ecuador, France, Germany, Guatemala, Bahasa Indonesia, Ireland, Israel, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, New Zealand, Panama, Peru, Singapore, South Africa, Spain, Sweden, Switzerland, United Kingdom, United States

Here are the countries and territories added today:

-A-

Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Armenia, Aruba, Azerbaijan

-B-

Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belize, Benin, Bermuda, Bhutan, Bonaire, Saint Eustatius and Saba, British Indian Ocean Territory, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi

-C-

Cambodia, Cameroon, Cape Verde, Cayman Islands, Central African Republic, Chad, Christmas Island, Cocos (Keeling) Islands, Comoros, Cook Islands, Costa Rica, Cote d’Ivoire, Croatia, Curacao, Cyprus, Czech Republic

-D-

Democratic Republic of Congo, Dominica, Dominican Republic

-E-

Egypt, El Salvador, Eritrea, Estonia, Ethiopia

-F-

Falkland Islands, Faroe Islands, Fiji, French Guiana, French Southern Territories

-G-

Gabon, Gambia, Georgia, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guernsey, Guinea, Guinea-bissau, Guyana

-H-

Haiti, Heard Island and McDonald Islands, Honduras, Hong Kong, Hungary

-I & J-

Iceland, India, Iraq, Isle of Man, Jamaica, Jersey, Jordan

-K & L-

Kazakhstan, Kenya, Kiribati, Laos, Latvia, Lebanon, Liberia, Libya, Liechtenstein, Lithuania

-M-

Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mayotte, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Mozambique

-N-

Namibia, Nauru, Nepal, New Caledonia, Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands

-P-

Pakistan, Palau, Palestine, Papua New Guinea, Paraguay, Philippines, Pitcairn, Poland, Portugal

-Q & R-

Qatar, Republic of the Congo, Reunion, Romania, Rwanda

-S-

Saint Barthelemy, Saint Helena, Ascension and Tristan Da Cunha; Saint Kitts and Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, Samoa, San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Solomon Islands, Somalia, South Georgia and the South Sandwich Islands, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland

-T-

Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tokelau, Tonga, Trinidad and Tobago, Turkey, Turkmenistan, Turks and Caicos, Tuvalu

-U & W-

Uganda, Ukraine, United Arab Emirates (UAE), United States Minor Outlying Islands, Uruguay, Uzbekistan, Vanuatu, Vatican City, Venezuela, Virgin Islands (US), Wallis and Futuna, Western Sahara

-Y & Z-

Yemen, Zambia, Zimbabwe