Trending today

Click below for more offers

Featured Post

optimizing your site for 5 things that search engine cannot see

How do you identify problems with your site which search engines fail to see and leads to search spiders missing indexing your site. Prob…

Trending this month

Showing posts with label online advertising. Show all posts
Showing posts with label online advertising. Show all posts

February 9, 2016

100 Leading National Advertiser and their ad spends

top 200 brands ad spending by category


The nation’s 200 biggest advertisers last year reduced measured-media spending by 1.8%, with cuts in every major medium except broadcast network TV and cable TV networks. Of the top 200′ leading brands spending on internet display advertising last year tumbled 13.3%
However spending on offline spends increased by  by 6.5% in 2014. To know the industry breakdown of ad spends, see here or below

However nmeasured spending continues to take a bigger slice of budgets, capturing 47.8 percent of 200 biggest brand ad spend.Total 2014 U.S. ad spending for the 200 LNA rose for marketers in 12 of the 15 largest categories. Marketers with the biggest gains: travel (up 14.5 percent), apparel (9.8 percent), entertainment/media (5.2 percent) and pharmaceuticals (5 percent). Spending fell in food (down 4.1 percent), technology (-3.5 percent) and personal care (-2.2 percent). ad and promotion spending last year. T

January 26, 2016

50% global digital ad spending is accounted by us and china


US and China accounts for more than 50% of digital ad spending budgets with a total of $73billion  shared between the 2 nations last year. According to emarketer out of  a total of $146billion  digital spending  which is presently shared between   biggest top 5 digital markets of the world, which includes  Japan ,UK, Germany apart from US and China

January 21, 2016

January 16, 2016

list of mergers and acquisitions likely to face antitrust scrunity

"list of biggest 10 mergers to face antitrust proceedings"
The infographic shows the  list of corporations  with their  recent acquisitions.These are among the biggest mergers  that are likely to face  antitrust scrutiny this year. Among one of the biggest  deals last year  was  ABInbev and Sabmiller’s 108 billion deal which will   combine worlds 2 largest brewer . Among the other biggest mergers include

  • Dow Chemicals and Dupont
  • Anthem Cigna and Aetna Humana
  • Halliburton and Baker Hughes
  • Walgreens and Rite Aid : the number 1 and no 3  pharmacy  chains set to create the biggest pharma chains
  • Staples and Office Depot 

mobile spends in europe set to exceed 50% of their digital media spends

"mobile as a part of overall digital spending in europe"


  • In UK  mobile spends in 2016 is expected to touch 49% of  total digital marketing spends
  • Norway mobile ad spends will contribute 46%
  • France and Denmark mobile will reach 31% in 2016
  • Netherlands, Italy and Germany  will see its mobile spends reach 44% of their total digital budgets
  • Germany mobile ad spends  will see the fastest growth in western europe with 13% increase . In 2015 mobile spends  in Germany contributed 31% of its online ad spends 
  • Both Finland and Sweden will see their  mobile media spends  touch 45%
UK  rank first on Europe as the nation with the highest mobile  ad spends  49%,followed by Norway.Across Western Europe the average mobile ad spends out of total digital media spends is 44% 

January 10, 2016

digital key market indicators in united kingdom

"UK digital media market indicators"

The chart shows the key indicators of digital media in United Kingdom 

UK is expected to see a revenue in the “Digital Media” market amounts to mUSD 6,571.2 in 2016. The biggest digital market in UK  is  “Digital Games” with a market volume of mUSD 3,150.8 in 2016.

December 7, 2015

overall media spending by ad categories; digital vs tv vs print vs ooh

According to a recent McKinsey report,total global media spending will rise from US $1.6 trillion in 2013 to a projected US $2.1 trillion in 2018, a 6.4 percent increase compounded annually

"digital media vs Television vs print media ads spent'
overall media  media spending by categories; digital vs tv vs print vs ooh
Media categories  covered in the McKinsey overall media spending report 2015-2018"
Media categories  covered in the McKinsey overall media spending report 2015-2018

overall media spends worldwide is  expected to be lead by  digital advertising, broadband, and video games. The digital including mobile will be  the fastest growing segments over the next five years, with projected compound annual increase of   15.1 percent, 9.6 percent, and 9.3 percent, by 2018
By 2016  digital  advertising will exceed $193billion

. TV advertising, out-of-home advertising, and cinema will be the only other media , besides  digital media  to grow by more than 5 percent on a compound annual basis.The print-oriented segments will remain the weakest over the next five years. Consumer magazines will be lower in 2018 than in 2013, while educational publishing, consumer books, and newspaper publishing will grow at compound annual rates of 1.0 percent or less.

December 2, 2015

banner ad revenues in UK by internet user : desktop vs mobile

The below chart shows UK  Banner advertising digital revenues per user from 2014 to projected usage by 2020 

online banner ad revenues in UK per user is $16
In UK digital banner advertising revenue per UK user for desktop  is expected to   grow to  $21 by 2020 compared to banner ads revenues of $19.78 per user in 2015.

However mobile advertising revenues from banner advertising  in UK  is presently $2.6 per user  and expected to grow to $5.46  by 2020

November 8, 2015

Target to close 13 stores in US, just after closing down all 133 stores in canada

Target is ranked No. 16 in the Internet Retailer top 500 Ranking 

The second-largest discount retailer in the United States Target  is set to close down 13 of its stores across the US  due to the locations’ poor performance. Eligible employees will be given the  option to move out or be transferred  to another location according to a company spokesperson .

Target had earlier laid off about 2,000 professional employees in a series of workforce reductions. Last January, the company also closed all 133 of its stores in Canada after failing to make enough revenue there.Currently Target as 1,799 U.S. stores.This is in contrast to one of its competitor Amazon which has announced that it will hire an additional 100,000 workers for the holiday season.Meanwhile the upcoming holiday season Target has started to offer customers free shipping during this years( see after the jump or click  below)

Target’s Average U.S. Revenue per Square Foot has increased steadily from $280 in 2009 to $303 in 2014.

In time for the Holiday season Target Corp. is offering free shipping and returns on all online orders from Nov. 1 through Christmas Day.  This is the second straight holiday season that Target has offered free shipping on all online orders, though last year the promotion was offered only through Dec. 20. This is also the second time in recent months that Target has offered free shipping on all online orders to entice shoppers.

September 2, 2015

New extended List of all countries which can avail Twitter Self Serve Ads on its Platform”

Here’s the list of previous countries with access to self-serve ads:
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, Ecuador, France, Germany, Guatemala, Bahasa Indonesia, Ireland, Israel, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, New Zealand, Panama, Peru, Singapore, South Africa, Spain, Sweden, Switzerland, United Kingdom, United States
Here are the countries and territories added today:
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Armenia, Aruba, Azerbaijan
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belize, Benin, Bermuda, Bhutan, Bonaire, Saint Eustatius and Saba, British Indian Ocean Territory, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi
Cambodia, Cameroon, Cape Verde, Cayman Islands, Central African Republic, Chad, Christmas Island, Cocos (Keeling) Islands, Comoros, Cook Islands, Costa Rica, Cote d’Ivoire, Croatia, Curacao, Cyprus, Czech Republic
Democratic Republic of Congo, Dominica, Dominican Republic
Egypt, El Salvador, Eritrea, Estonia, Ethiopia
Falkland Islands, Faroe Islands, Fiji, French Guiana, French Southern Territories
Gabon, Gambia, Georgia, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guernsey, Guinea, Guinea-bissau, Guyana
Haiti, Heard Island and McDonald Islands, Honduras, Hong Kong, Hungary
-I & J-
Iceland, India, Iraq, Isle of Man, Jamaica, Jersey, Jordan
-K & L-
Kazakhstan, Kenya, Kiribati, Laos, Latvia, Lebanon, Liberia, Libya, Liechtenstein, Lithuania
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mayotte, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Mozambique
Namibia, Nauru, Nepal, New Caledonia, Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands
Pakistan, Palau, Palestine, Papua New Guinea, Paraguay, Philippines, Pitcairn, Poland, Portugal
-Q & R-
Qatar, Republic of the Congo, Reunion, Romania, Rwanda
Saint Barthelemy, Saint Helena, Ascension and Tristan Da Cunha; Saint Kitts and Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, Samoa, San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Solomon Islands, Somalia, South Georgia and the South Sandwich Islands, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland
Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tokelau, Tonga, Trinidad and Tobago, Turkey, Turkmenistan, Turks and Caicos, Tuvalu
-U & W-
Uganda, Ukraine, United Arab Emirates (UAE), United States Minor Outlying Islands, Uruguay, Uzbekistan, Vanuatu, Vatican City, Venezuela, Virgin Islands (US), Wallis and Futuna, Western Sahara
-Y & Z-
Yemen, Zambia, Zimbabwe

July 7, 2015

revolt at reddit, nikes sponsorship, faking birthdays, create a rare week of intriguing online statics

" this weeks top 5 digital marketing headlines: reddit, nike, Sports, US women football"

The most shared selfie across the world wide web

 5 Interesting and intriguing digital marketing statistics that made headline this week

Reddit  Controversy,US Womens Football team, Nike and Birthdays

1)As American woke up to firecrackers on July 4th..Reddit was down  handling both fire and firings as Reddit users  rebeled against the website  miffed with ” firing of one Victoria taylor “one of the best moderators of reddit.  As a result 100’s  of subreddits have been taken off .Around 203,000 people have signed a petition to bring back “the fired ” director of talent  who ran its Ask Me Anything (AMA) feature.She had been highly credited for bringing in an eclectic mix of  personalities ranging from Madonna to  President Barack Obama

2)Nike’s association with the US women footballs team  bore fruit as Nike showed a 121% higher user association with the brand and victorious US women football team  than tournament sponsor, Adidas, in content across 600,000 Web, mobile and social-media sites.

3)Youtube viewership  during the women football world cup broke the 19 million record  it generated a year ago during the FIFA 2014  as it exploded  and set an all time record  for any football event during the women’s tournament with 28 million views

4)IBM got  its ales and marketing staffers to promote its products and services  across social media sites and created a hashtag #NewWayToWork, which  resulted in  120 million digital impressions which drove 141,000 clicks to campaign

5)Approximately 26% Americans fake birthdays to get a better deal online . This was based on the results of a research conducted by Mindshare North America’s retail arm, Shop+, who analyzed more than 1,000 responses to understand how 18- to 34-year-olds really use the web and how they shop .

6)US independence day celebration seems to be going on .Till now over 26million Americans have changed their FB profile picture to include a rainbow as a show of solidarity shown by US supreme court and LGBT community

July 1, 2015

revenues from online ads across UK music streaming sites

"revenue from online ads in UK across music streaming sites"

 Income from ad supported music streaming websites in UK from 2008 to 2013 (in million GBP)

 online ad-supported revenues  across music streaming in the United Kingdom amounted to  19million GBP in 2013 as compared with 14.5 GBP in 2012 . In 2010 online ad supported revenue was 10.8million GBP

June 15, 2015

advertisers moving programmatic ad spends to private marketplaces

" programmatic ad buying moving to private marketplaces for more control and revenue"

"Impressions from programmatic ad views  by regions"
More and more advertisers and marketers are moving their display share of wallet  to  programmatic inventory buying. This kind of model is different from the ‘ Ad Networks”  kind of marketplace, which has only 3 parties.. the  1)advertiser, the  2)ad Aggregator/Syndicator  or Ad networks/ Site Reps and the 3)Publishers . However  Programmatic ad buying encompasses an array of technologies that automate the buying, placement, and optimization of online media inventory. The last two years has seen RTB/ Programmatic ads taking more and more marketshare.

IDC expects programmatic spending on display and video ads, including on mobile devices, to more than triple this year, to $675 million, growing nearly 10 times the overall display-ad market. This kind of ad display market has 4 essential steps
1 Ad Exchange .2 Real-time Bidding (RTB) .3 Private Marketplace (PMP) .4 Demand-side Platform (DSP)

June 14, 2015

US digital ad revenues at $13.3billion record all time high, with 16% YoY growth

"US digital ad revenues at $13.3billion  record  all time high, with 16% YoY growth "

 United states online ad revenues reached an all time high of At $13.3 billion in Q1 2015, 
This  record-breaking first quarter high,  was reported today by the latest IAB Internet Advertising Revenue Report figures.

According to the numbers  released today by the Interactive Advertising Bureau (IAB) and PwC US. This new industry high represents a 16 percent increase over 2014’s first quarter record-setting total of $11.4 billion. – See more at: 

the streaming of RTB Ad impression takes a mere 200miliiseconds

" RTB ad buying takes a mere 30 seconds"

Did you know that an Programmatic Real time Bidding takes just 30 seconds. The video below takes behind the scenes look in how this is done 

This  Real Time Bidding video  goes behind the scenes of how the  technology of RTB  ( real time bidding ) for the best ad rates works. The entire process of a publisher or a  ad network bidding for the keyword in real time via programmatic ad buy ins  takes a mind boggling mere 200 milliseconds

This video explains the life cycle of the programmatic RTB ad impression  right from the “time when the ad is showed up and how this is streamed across ” media inventories” in real time as the best rates are bid in tandem by ad networks

June 11, 2015

Top 10 biggest spending brands in US: infographic

The list of top 10  brands in US with highest ad sends

 Samsung, Amazon lead the charts  as the biggest spender when it comes to brand advertisin . Honda, Kia Motors, Lionsgate, T Mobile, Dish and IAC are the other  brands who has put all their effort into advertising blitzkrieg .

June 8, 2015

newspaper ad revenues dips 6% ,$92 billion derived from digital and print

" state of newspaper and print revenues"

 Newspaper ad revenues dropped by 6% last year, marking the 7th consecutive year of declines after a 7.3% fall last year, per new figures from the Newspaper Association of America (NAA)
Globally, revenues from newspaper circulation exceeded advertising revenues last year for the first time this century  if reports fom the World Association of Newspapers and News Publishers (WAN-IFRA)  are to be beleived.

Of the estimated US $179 billion in circulation and advertising revenue generated last year, $92 billion derived from print and digital circulation compared with $87 billion for advertising.

source : marketingcharts

June 5, 2015

UK CTR rate across display advertising from 2010 to 2014

" online advertising click thro rates in UK"

This  chart from statista shows the monthly display advertising click-through rate in the United Kingdom (UK) from October 2010 to April 2014. As of April 2014, the CTR in the UK was 0.15 percent for online display ads.. Between December 2013 and  February 2014 UK saw a CTR rate of 2%