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top 10 most frequently bought Fast moving consumer brands goods in UK
Warburtons, Heinz, Hovis,McVities and Kingsmill take the top 5 most purchased FMCG brands in United Kingdom
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most frequently bought FMCG brands in UK
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Showing posts with label online branding. Show all posts
Showing posts with label online branding. Show all posts
July 2, 2015
August 31, 2014
Brand Advertising Spends : Paid vs Owned and Earned Media
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According to the latest Transparency Market Research published new “Mobile Content Market – Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 – 2017″ market research report show the overall value of the mobile content market as well as the value of the mobile games market in 2011
March 7, 2014
The Science behind the Liking of a Brand on Facebook
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THE SCIENCE OF LIKING A BRAND ON FACEBOOK
What are those Reasons for which Consumers Like a Brand … Hate a Brand or are just indifferent to a Brand .. Particularly on Facebook ? The Top 5 Reasons why users feel connected or disconnected to a brand are 1)source of the referrals , who referred the brand to them .. friends, colleagues or the brand themselves ? See the entire chart on ” what kind of brands have the most following on Facebook above
September 1, 2013
Gap Taps into Crowdsourcing by its new Campaign, Buys Up All of Tumblr’s Mobile Ads for a Day
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While Brands and Companies has adopted Mobile technology at a breathtaking pace …Gap has done which no other Brands have done so far .Using Mobile advertising to target its users ..Gap wants to create a “pop culture moment” for its fall Back to Blue campaign, and it’s turning to Tumblr to create it
Last month Gap took an unprecedented move and set a new benchmark in Mobile Crowd sourcing as it announced and issued a call on Tumblr for creators to share, through an original piece of content, what “blue” means to them — blue being, of course, the color of Gap’s logo and of its signature product, the blue jean.”
Last month on 29th August the four submissions were distributed through a mobile ad takeover on Tumblr on Aug. 29. On that day, Gap purchase every single mobile ad Tumblr runs, the first brand to do so. Tumblr began running mobile ads in late April. The company says its mobile userbase is growing rapidly, and is expected to overtake desktop traffic by early 2014, founder and CEO David Karp has said previously.
April 30, 2013
April 22, 2013
Top 10 Industry Verticals spending the Most on Mobile Gaming Apps
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The Top 10 Brand Verticals vs Top 10 Mobile Application categories
April 20, 2013
April 1, 2013
Lessons in Social Media Excellence : Top 10 Most Social Brands
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Gautami
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According to Socialbakers’ CheerMeter there were more than 16,000 tweets associating Nike with the word Olympic between 27 July and 2 August compared to 9,295 for Adidas.
Furthermore. Nike attracted 166,718 new Facebook fans during the Games versus 80,761 for Adidas.
Data from Experian Hitwise shows that Nike achieved a 6% growth in its number of Facebook fans and a 77% boost in engagement on its Facebook page compared to 2% and 59% respectively for Adidas.
The Top 3 are shown below. To see the full List Head Here |
January 30, 2013
January 28, 2013
Edelman launches Trust Barometer for Online Brands
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The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2012 – November 29, 2012. The 2013 Edelman Trust Barometer online survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries
December 31, 2012
November 20, 2012
October 11, 2012
September 30, 2012
Why Twitter has failed to reach Digital Mainstream
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The latest research from the Pew research shows that only just 11% of people has seen news on Twitter, versus 47% for Facebook, Google+, and other social sites
About one-in-ten Americans (13%) ever use Twitter or read Twitter messages. By comparison, more than half (54%) ever use other social networking sites, such as Facebook, Google Plus or LinkedIn.
As a result, far fewer
people get news on Twitter than on other social networking sites. Just 11% ever
see news on Twitter, while 3% got news there yesterday. Nearly half of adults
(47%) ever get news on Facebook and other social networking sites and 19% got
news on one or more of those sites a year ago
Digital Technology and Demographic shift : The Rise of Seniors
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The
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Though seniors
(adults age 65 and older) have spent much of their lives without the technology
that younger generations have grown up with, fully six in ten (60%) say they
use the Internet, participating in a variety of activities such as social
networking, playing games, and buying products, according to report by Forrester Research.
Among surveyed
online seniors (age 65+):
91% use email.
59% have purchased
products online in the previous three months.
49% have a Facebook
account.
According to Forbes ,. In 2010 there were more than 40 million people age 65 or older who were living in the United States, and this number is expected to grow to more than 88 million – representing 20 percent of the population – by 2050. |
September 23, 2012
August 10, 2012
August 7, 2012
Social Media Marketing : Most Common Mistakes not Uncommon to find
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Social Media Mistakes : Most of us in the eagerness to market and post our stories on social web forget some basic tips . Here is a summary of some of them
Social should be social. Seems to be pretty simple but its amazing how many organizations dont get this.. adding content about your company’s revenue, bottomline or tripe bottomline ( sustaibility) Quarterly Revenue guidance or stock price movements are not SOCIAL. THEY ARE FINANCIAL AND CORPORATE NEWS
Social Marketing is common sense which is uncommon to be found >. OK .. Social media is not a rocket science, its commet sense marketing, that helps a brand to get accepted across consumers, customers, stakeholders, and among your target audience which becomes richer as it passes through every layer
Some Social Media Myths Debunked
1)Numbers on Infographics = Real Statistics: Infographics are not real stats ( ok some of them are) Its a search engine ranking factor. I know this is controversial statement, but i am convinced that it adds no real value
2)Content = Generating Content for Social Media
3)Followers and Audiences : Understanding the difference
4)Engagement and Click Thro rates : Why both are not the same
5)Listening and why it is more important tha Content Generation
6)Management Buy in : Social Media is Social, you cant go further beyond a point if the senior management does not have a stake
7) Social Media Policy :Have a social media Policy for Employees: Among the most important, tips . Most often we forget that our own employees are future evangelist and can be a great influncer if your social media policy makes sense without too much of gibberish.. that ordinary folks can follow
August 6, 2012
2012 Top 10 Global Brands Announced :Google Dethrones Apple
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Google Dethrones Apple as ‘Top Global Brand’: The Google Marketing machine has done it again. Google’s Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012.
Google scored $756.6 million in brand value, compared to former leader Apple’s $594.3 million. Microsoft took the bronze with $356.4 million in brand value.
Global Brand value is calculated by assigning all Brands a dollar value to the amount of buzz over a company in online news and social media, regardless of sentiment.
Other companies in the top 10 were Amazon.com, Hewlett-Packard, Samsung, Sony, Disney, FedEx and Yahoo. According to the report:
“At the end of June, Google I/O 2012prompted a ton of media coverage. During I/O’s three days, the company unveiled Android 4.1 Jelly Bean, the Nexus 7 tablet and the Nexus Q (an orb-shaped media streaming device) and introduced improvements to existing products. Google also used skydivers to introduce the $1,500 Google Glass prototyp
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This is not surprising, considering Google virtually owns 70% of the web in terms of its reach and this includes
1) Organic Search
2) Paid Search
3) Social Web ( orkut/Youtube/Blogger)
4)Double Click Advertising Network
5)Youtube
5)Google Adsense partners with many other properties, Google can indeed drive its Buzz all the way via its gigantic distribution channel
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