Online Marketing Trends

Generally wall street is  not known  to pick their winners.Wall street does not reason  a spectacular quarter, or even an excellent 3 quarters.. The stock markets hates “suprises ” and for that reason not many  brands  that might have once upon a time, media’s poster boy.failed to  to satisfy wall street

However !It  now seems  that wall street has decided  and finally given it a thumbs up to the online retail industry and specially  Amazon. The company dominated Black Friday sales in the United States and is all but certain to be the number 1 source for last minute presents for many million people around the world. Amazon’s stock price more than doubled this year, bringing the company’s market cap to more than $300 billion. 

In contrast Wall street has given the brick and mortar retailers  like  Best Buy and Walmart  a pass,  and almost all of them has seen their stocks massacred and  crumble in 2015 as they struggle to break Amazon’s dominance in the online world.

MOBILE BEACONS

Mobile Beacons  a new proximity based technology which is designed to drive customer loyalty and in-store sales, is  set to  distrupt online retail in a big way.
Beacons are small, Bluetooth-enabled devices ( cabe placed to a wall or in the sales counter )  which send signals to the customers smartphone  once they are s within 50-100 feet of the device. Mobile beacon’s  automatically start triggering personalized coupons, special offers,  personal recommendations and loyalty rewards. Typically, one beacon is needed for every 5,000 square feet of store space.

HOW DOES THE MOBILE BEACON WORK

Mobile beacons are the latest disruption based marketing’s latest technology, that is promising to change the way ”  marketers  and consumers interact.

Mobile beacons could be uniqely leveraged by brands and marketers across  physical stores  just at the  right moment..  A mobile beacon can be used by retailer to run personal recommendation’s based on the ” item, product or brand the customer has just seen or purchased . Additionally it can be used to send discounted coupons, membership reward points including loyalty benefits

This layer of ” social and personal customization” including  personal recommendations, while shopping  is bound to ” provide much relevant in-store shopping experience for  the consumer

Facebook has  recently announcement that it will begin testing mobile beacons as part of its new
Place Tips” Facebook also now offers beacon technology at no cost to retailers who have Facebook pages.

Mobile Devices Dominate Online Retail  Engagement :% of time spent with online retail on smartphones and tablets

Consumer site visits increase the probability of instore experience and subsequent sales .According to Omnishopping retail data  94% of  US auto parts sales  happened instore compared to 6% online .

How America Shops:  electronics vs auto parts vs furniture:  

data:wsj

The above data comes from  U.S. Retail and Food Service Sales Track estimated U.S. consumer spending by type of store, based on data from the monthly and annual Retail Electronic and appliances retail sales grew the highest,followed by auto parts and  furniture sales 

The biggest digital disruptions  in chinese market has been the growth of  china’s online retail imports including growth of robots

data from MasterCard SpendingPulse™, which looks at U.S. retail sales trends across cards, cash and checks, retail sales excluding auto and gas grew 7.9% during the traditional Black Friday to Christmas Eve shopping season. The biggest winners this season were eCommerce and furniture, with double-digit growth, while electronics and men’s apparel lagged well behind.Commerce grew roughly 20% compared to last year. This is not a total surprise, as 70% of U.S. consumers report doing more research online than before, according to our recent Omnishopper Guide


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Ecommerce has grown by leaps and bounds during the last decade from, 50 billion USD to 270 billion USD in 213. Leading this  online revolution is the online retail store Amazon with74 billion USD  revenues in 2013, compared with UPS 55billion USD

EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.

FASTEST GROWING ONLINE PRODUCTS CATEGORIES

 digital content and subscriptions are growing the fastest with 27% growth, while in terms of products, consumer packages goods have been  showing the fastest growing  eCommerce segment with 21% growth followed by  apparels and accessories sports and fitness wear are among  the  fastest growing online categories, followed by office supplies, home appliances and furniture.

The above chart shows the biggest global retail chains across the world by their revenue .
The data is based on the 18th annual Global Powers of Retailing report, produced by Deloitte Touche Tohmatsu Limited (DTTL) in conjunction with STORES Media.

 This report identifies the 250 largest retailers around the world based on publicly available data for fiscal 2013 (encompassing companies’ fiscal years ended through June 2014) and analyzes their performance based on geographic region, product sector, e-commerce activity and other factors. – Sthe European brands in the table have seen minimal growth or a decline in their brand values. Iberia has been the worst affected, its brand value has fallen 23% to $951m. Southwest Airlines achieved a 52% growth in brand value Airlines 50 Sector Analysis – Airlines after a strong financial year and American Airlines’ brand value soared 39% to $3,649m, moving it up to 5th place

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AMAZON, WALMART AND HOME DEPOT are among the most  powerful retail brands across the world.Walgreens and Ikea round of the top 5 most valuable retail brands



Amazon leads the way in the retail sector by a significant margin, and the brand continues to grow. Amazon overtook Walmart in brand value terms in early 2014 and has pulled further ahead this year, rising 24% to US$56 billion, highlighting the challenge to the industry as a whole posed by new technology. Alibaba is the fastest growing brand in the sector. Its brand value has increased 90% in a year to US$11.4 billion.

DIGITAL TRANSFORMATION IN RETAIL : how retail brands managed to stay away from the clutter  by using digital media and mobile and reinvented a whole new way of ” wowing their consumer

Consumers now spend more time with online retail on mobile devices (smartphones and tablets) than desktop and laptop PCs


The above chart shows consumers who visit retailers only via their mobile devices

Layoffs in the US Retail Industry reached its highest durin 2008-2009 economic crises

US Online  Retail  sales is headed to reach $90billion by 2016. Th last 5 years ecommerce sales in US has grown by over 100%

10 companies that are growing fastest across the US States

 
Inc. Magazine has been releasing the Inc. 5000, a list of the 5,000 fastest-growing private companies in America since 1982.This years Inc 5000 ranked the states of Utah, Colorado, Virginia and Massachusetts as the top 3 consistent top performers on the 2015 Inc. 5000 list. The calculation us based on a basic three-year growth rate based on annual revenues. Brands like Toys “R” Us, 7 Eleven and Pandora have each been featured on the list since its inception in 1982.

Target is ranked No. 16 in the Internet Retailer top 500 Ranking 

The second-largest discount retailer in the United States Target  is set to close down 13 of its stores across the US  due to the locations’ poor performance. Eligible employees will be given the  option to move out or be transferred  to another location according to a company spokesperson .

Target’s Average U.S. Revenue per Square Foot has increased steadily from $280 in 2009 to $303 in 2014.