Online Marketing Trends

COMPARISON OF THANKSGIVING DAY , BLACK FRIDAY AND CYBER MONDAY SALES DOWN THE YEARS

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 Singles Day Online Shopping in China rewrote history as its  biggest eCommerce retailer  Alibaba  recorded mind boggling $9.3 billion of online sales  in first 12 hours and ended  singles day  with eCommerce   revenues worth $14.3 billion for a day . Singles day in China is celebrated every year on November 11th

The 2015 Singles day   led Alibaba to their best ever single day revenue where as the event started in midnight and  the site soon touched $1billion of online sales  in just 8 minutes  and in 30 mins it touched $3.9billion . In 2013 it had taken Alibaba  50 mins to reach a 1billion USD revenue.

Alibaba’s online sales in just an hour  on 2015 singles day  is almost double the $2 billion spent in the same time period last year in 2014 . It’s also double the total sales of the 2014 Cyber Monday in the U.S. during the entire day.It dwarfs everything from some multinational companies’ annual revenues to the GDP of some smaller countries:



Comparison of Alibaba Singles day sales vs other multinational companies financial metrics

 Smartphones, Tablets, or Laptops// which device  has the largest conversion when it comes to retail products.  The most interesting this here is , The device where users start their research on incidently comes  the  last point of contact  before the purchase ( apart from the ones thar are purchases in store)

72% started on Smartphone and 23% purchased on Smartphone, and 20% on Tablets
58% started their research on Tablets and 34% purchased on Tablets

For Laptops originated research.. the last transaction before purchase was  majorly done across laptop

According to IMRG Capgemini  UK  -Retail Sales Index report,  UK  users  splurged more than   100billion  Pounds  in online shopping last year.A total of  £104bn was spent online in 2014, the first time annual spending in UK  has exceeded the £100bn barrier.

 Summary of  IMRG Report on UK Ecommerce spends

• Online Retail in UK  now accounts for an estimated 24% of total retail market
• 14% growth for the online retail market in 2014; £104bn spent online nduring Christmas period saw 13% growth on 2013 e
• £8bn was spent via mobiles this Christmas, compared to £5.1bn last year – 55% increase 37% of online sales are made on a mobile device – an estimated 8.9% of total retail sales Forecast for 2015: 12% market growth and £116bn to be spent online

The UK in this year 2015 will this year become the first country in the world where half of all advertising spend goes on digital media according to emarketer data..

This timeline shows the number of online shoppers in the United States since 2010. In 2013, 191.1 million U.S. citizens were online shoppers and had browsed products, compared prices or bought merchandise online at least once. These figures are projected to surpass 200 million in 2015.

Global  B2C e-commerce sales worldwide is set to reach 1.92 trillion USD in 2016, a growth of  30% from 1.47trillion in  2014

The  chart shows the increase is search for online insurance in india. Searches for  the terms Life Insurance, Motor Insurance, Travel Insurance and Health Insurance  has all shown a 4 fold increase  from the last one year across Google

 US BLACK FRIDAY 2014 RETAIL SALES DISSAPOINT

BBC News – US Black Friday sales fall 11% on sluggish demand: “US retailers reported sluggish Black Friday spending, with sales falling 11% from the same period last year, according to the National Retail Federation (NRF).

US consumers spent on average $380.95 per person, down 6.4% from a year ago. The NRF attributed the decline to shifting consumer habits, such as earlier promotions and the growth of online shopping.”

However Online Sales  grew by Up 8.5% over 2013, as Mobile Shopping  giving huge push to online shoppingAccording to  to ShopperTrak,  Black Friday shopping at brick-and-mortar stores in the United States was down about 7 percent from a year , with Friday store sales hiting $9.1 billionOverall, total holiday weekend sales were estimated to be $50.9bn.

 

It would be interesting to see the face off between Android vs iOS  this  during the holiday season  eCommerceLast November, the average order placed on a mobile Apple iOS device was $121.48, compared to just $89 for Android devices, according to a new IBM report
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The data also shows that while we do more web-surfing with smartphones (accounting for 24% of all website traffic, compared to 14% via tablets), consumers are more inclined to make purchases on tablets (11.5% of website sales) than smartphones (5%). 

A recent forecast  by adobe digital predicts that 31% of online sales will be generated via 
smartphones and tablets, up from 21% in  2013 with Mobile Sales touching $418 million 

The forecast from Deloitte calls for a 4% to 4.5% overall increase in consumer holiday season spending

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#holiday spends,#Black Friday,#eCommerce spends,#Cyber Monday

CYBER MONDAY ONLINE  SALES  SINCE 2005 “This timeline shows the U.S. online spending on Cyber Monday from 2005 to 2013.  In the last 5 years Online Shopping during Cyber Monday  grew by 96% US consumers spent $887 million in 2009 while last year (2013)   saw eCommerce sales on  Cyber Monday  touched  $1.74 billion US dollars, up from $1.47 billion US dollars in the in 2012. Compared with 2005, Cyber Monday online shopping  sales has grown by 400% Tags : #ecommerce, #holiday sales,#thanksgiving,#Black Friday,#online spends

1. Asia-Pacific is set  to  becomes the largest regional market in the world. Asian consumers will spent more on eCommerce purchases than North American for the first time this year.
   
2. Business to consumer eCommerce sales will reach $525.2 billion this year, whereas in North America $482.6 billion.
   
3. The U.S. and Canada accounted for 34.4% of all online sales in 2013; down from 35.9% in 2012.This share will decrease further in 2014, accounting for 32% of all commerce market.
   
4. China’s eCommerce sales are set to grow by 2 times  as compared  to  Indian eCommerce growth ,  and more than five times as much as the U.S.
   
5. While eCommerce sales are set to grow by almost 64% in China, compared to 31% in India and 12% in US.he Asian growth Drivers will be led by  Asian emerging economies led by China and India with more than a 2.billion population
   
6. However Indian growth story will be the biggest in the next 2  years  and set to become the no 1 internet economy powerhouse by 2015 .Boston Consulting Group predicts that  Indian online penetration will be  recording 300%  growth in  internet users  from 81 million currently ( as March 2013) to million (March 2015)  

A recent post by Shopify shows why Pinterest remains the darling for ecommerce and online shopping sites After analyzing data from 25,000 Shopify stores, discovered that referral traffic from Pinterest to Shopify stores is equal to traffic coming from Twitter. Of the traffic from Pinterest, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites.

 Of those purchases, the average order is $80 – double the average order of customers coming from Facebook.