Online Marketing Trends

The above chart  displays  the percentage break of of 2016 local ad spend across entire media spectrum

BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals  a big shift to mobile, social and video thereby powering online/digital to a 29.1% share of total local ad revenues by 2016(data)

 Digital advertising revenues   will grow to $42.6 billion in 2016,as compared to  $38 billion in 2015

Across  industry   BIA/Kelsey projects total  total local advertising revenues in the U.S. to reach $146.6 billion in 2016, up from $141.3 billion this year, representing a growth rate of 3.75 percent.

Chinese Run a way Ecommerce Growth charted and illustrated ( visual data: Bain )
content here

CHINA’S ONLINE SHOPPERS SPEND 176 PERCENT MORE PER PURCHASE

As a growing number of retailers across the world make it easier for Chinese consumers to buy items from abroad online, a new Nielsen survey finds that China’s online shoppers are willing to spend significantly more on their cross-border purchases than they are on domestic goods.Based on Nielsen’s study, about one third cross-border online shoppers make 3-5 purchases in the past year or 76% of their domestic online shopping. However, the spending per order of cross-border online shopping is much higher, about 176% of the domestic one

The chart shows the list of European nations who tops internet shopping per users. To see the chart and the list of nations.click here or see below the jump

How European nations ranks among the highest online spends per user The UK leads in Internet shopping across europe   with a average   1071 sterling per shopper in 2014, which increased almost 10% in 2015  to record 1174 pounds Online retail sales are predicted to reach £52.25bn in the UK this year,  which equals to 15% of retail sales online . Germany ranks no 2 with with  an average german user spending 1023 sterling online as compared to 890 sterling in 2014 , showing a solid growth of  14% in 2015 France takes the next place with online shopping spends per person at 767  sterling, followed by Spain, Italy and Netherlands

This chart shows how much of ad dollars are being spent online   vs print vs Television since 2014 onwards and also predicts 2016 media spends  How much  is being spent on online advertising ? what is being spent on magazine advertising ? It clearly shows online media spends has overtaken both TV and  Print advertising

Source: eMarketer Report Research Date: March 17th, 2015

have your post or banner displayed here for $10 a day .Click here to know more

The above charts shows the industries that spends the highest on google’s advertising program.

Google ‘s 2014  revenue from its advertising  program” adwords”   was  almost $56 billion, which was a 12% growth as compared to 2013 in which search giant raked up  $billion from its adwords and display ads program including local search

The break up of  industry verticals which topped spends on Google ads

1. Financial products  :$2  billion
2. Insurance products $2 billion
3. Online Retail :      $2;8 billion
4. Travel and Tourism: $2.4billion
5. jobs and education: $2.2 billion
6. Home and Gardening products: $2.1billion
7. Consumer electronics   $2 billion
8. automotive and Vehicle  :$2 billion
9. Internet and Telecom: $1.7 billion
10. Business and Industrial :$1.6 billion 

have your post or banner displayed here for $10 a day .Click here to know more

Which Industry Tops in terms of most advertising spends

 Retal, Auto and Manufacturing ranks among the top 3 industry which  has the highest  ad spending. Local business, Telecom and Financial services ranks  4th to 6th rank in ad spends
Somewhat surprising  is insurance companies rank at the bottom among the 10 industry which has the highest spending n ads. Personal Car products ranks 7th

have your post or banner displayed here for $10 a day .Click here to know more

 Source: Interactive Advertising Bureau Research Date: May 30th, 2015

Search spends slows down by 5% while , Mobile spends grew by  8% .

1)Meanwhile banners  ads  ranks no  3 in terms of digital spending share but it declined by 3% ( 16% in 2014 vs 19% in 2013 )

2)Last year saw  unprecedented spends on mobile as spends grew by   8%  in 2014  and formed  25% of digital ad spends in contrast to  17% in 2013.Mobile ranks number 2 in overall brands spends across the online media

3)Search  spends  has been impacted  last year  as ad dollars started shifting  to mobile  as search spends declined 5%. Although search marketing ranks no 1 in digital spending  for both 2013 and 2014 , its share has come down to  38% in 2014 as compared to 43% in 2013

4)Online video ranks number 4 in terms of spends with a share of 7% allocated to it ( no change
,




have your post or banner displayed here for $10 a day .Click here to know more

TOTAL MEDIA SPENDING VS DIGITAL SPENDING ACROSS BRIC NATIONS  Chinese total media spends surpass any other BRIC nations  media spends by more than 3 times , that its nearest competitor Brazil according to emarketer Chinese total media spends  in 2014 was $63billion  vs  $24billion in digital ad spends which forms 38% of total media spends Next Brazil ranks 2nd with $18.8billion total media spends vs $2.6billion on digital ( 14% )  Russia comes 3rd with $8.3billion total media spends compared to $1.96billion in digital(23% )  India comes last with $6.11 billion  total media spends in comparison to spending just $740million on digital( 12%)

Mobile Ad Spending vs Desktop digital  ad spending in US

Mobile ad spendingg will exceed  desktop spends by the year 2016, Presently  mobile share  out of total ad spends for, 19% as compared to 32% for desktop 

n 2015  desktop spends  is set o decline from an average  $30 to $26.59$  . While in  2016 mobile  online ads will make up $40 of total ad spends  from $28  a grow of 42% as compared to 2015

With strong spending growth predicted again next year – of 41% – mobile will overtake desktops and average 60.4% of digital ad spending and more than one-fifth (20.4%) of total media ad spending, per the forecast.

75% of digital spends in US travel industry will be on  direct response (  paid search ) ads as compared to online branding campaigns ”

online advertising market in India, which is projected to grow at 30 per cent to touch Rs 3,575 crore by March 2015, a IAMAI-IMRB study today said.

“
The online ad spending per capita in Europe  has been rising consistently since  2006 onwards and  as of 2012 it has seeing a growth of 200% . In 2006 the ad spending onn digital in Europe  was around 10% while the print media spends  was 60% 

A report by IAB, adex benchmark shows that the per capita digital spending across Europe rose  from 10% in 2006, which doubled in 2008 to 20% . In 2010 it increased to 30% , while print ad budget shrunk to 45%. In 2012 web advertising spends formed 40% of total media spends in Europe , while print media spends declined to 38%

WESTERN EUROPE MEDIA SPENDING COMPARISON CHART : OUTDOOR VS PRINT VS ONLINE The  chart shows  the media spends across west European countries Germany is set to see a healthy increase in online media spends. Though  the last five years has seen Germany media spends grow by merely 4%. In terms of spends, it remains the biggest spender on media advertisements  and by 2017  Germany ‘s  ad spends is projected to reach $27billion  UK is the nesxt biggest spender  and saw its media budgets grow from $20.72 billion  to $23.38billion in 2014. A growth of 15% .. By 2017 media  spends on advertising is set to reach $26billion . In terms of biggest spending Western European nations , Germany ranks first, followed by UK, France, Italy, Spain, Netherlands, Scandinavian countries Denmark   Sweden , Finland and Norway takes the bottom 4 positions

.”
#holiday spends,#Black Friday,#eCommerce spends,#Cyber Monday

The above insight  shows why  Marketers and Brands and  Agencies need to change their perspective  and focus on both ” the qualitative part as well as the ” Quantitative part 

Online Spending during Holiday Season : Holiday sales  in Canada to remain stagnant with 2% growth

The latest forecast by Delloite  predicts that  Canada is set to see  a 2% to 2.5% rise in retail sales this holiday season —Last year, Canadian retail sales during the Holiday Shopping  rose 1.4%, In the U.S., by comparison, Deloitte predicts holiday sales will rise 4% to 4.5%.

The study by Deloitte shows that “, internet users in Canada (59.0%) expect to spend the same amount of money on holiday shopping this year compared to 2012, with just 6.5% expecting to shell out more”
Meanwhile brick and mortar stores could see their ” retail sales ” dip or remain stagnant this year as  more Canadians seem to prefer “ Online Shopping during Holidays” In Deloitte’s  survey as  27.9%  respondents   preferred Online shopping as compared to  going to the mall. This year, 73.2% of respondents said they would use the web as partof their holiday shopping – and 29.9% said they would use a mobile device to do.

The chart shows the dominance of China vis a vis US in terms of Online Marketing Spends, which is determined by T-Index,  which is a statistical index that determines the online market share per country by combining the internet population and the corresponding GDP per capita.

Mobile Expands Its Share of Worldwide Digital Ad Spend –  Mobile will be one dominant theme in ” 2014″ as  Brands and marketers  expects Mobile Media to power 19%  digital spending in  North America. Tablets, Smartphones, eReaders and mobile devices will form the bulk of ‘ devices’ where advertisers would invest in trying to reach users  who are increasingly moving to donnected devices from their PC and Desktops. By 2017 Mobile Internet ” will see 50% spends ” as digital marketing spending becomes more fragmented,

This is likely to  result in lower CPC on Mobile and Tablets, as  Mobile Web will see a increasing spends  and  the supply side , ( publishers) will be under increasing pressure to monetize their ‘ content” thereby websites will be under increasing pressure to ” try to optimize”  with  increasingly low prices, as advertisers will be at liberty to ” spend ‘ for quality sites, and while spending less on sub optimal websites   , 

Western Europe and Asia-Pacific are nearly tied this year, with 12.6% and 12.3% of all digital spending occurring on mobile

Latin America, the Middle East and Africa, and Central and Eastern Europe all have less mature digital ad markets overall, but the direction is clear: A greater share of all digital dollars will go toward mobile each year. By 2017, eMarketer expects, 36.3% of digital ad spending around the world will go toward mobile formats, up from just 4.6% as recently as 2011.