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Showing posts with label online video. Show all posts
Showing posts with label online video. Show all posts

December 22, 2015

google launches its Interactive, 360-Degree “Spotlight 2D and 3D animation video app

Google  has just turned in a new feature a from its photos stable  with ” Spotlight Stories – which is an immersive, 360-degree animated videos meant to introduce a new form of storytelling – to YouTube,.The technology for making these mini-movies was first developed by Motorola Mobility’s Advanced Technology And Products (ATAP) division, but Google continued to fund its development over the years following Motorola’s 2011 Google acquisition.

 The first story to arrive is a holiday film called “Special Delivery,” from Wallace and Gromit creators Aardman Animations. This  feature  will let consumers create movie format powered by sensors like the gyroscope and accelerometer which will  create an immersive viewing experience that involves 3D and 2D animations and 360-degree video angles

The Spotlight Stories only work with the YouTube app on certain Android phones, Google has also created a YouTube 360 version so those with other Android devices can still view the movie, as well as those on iOS devices and the web. And there’s a Google Cardboard viewing option, too. 

December 15, 2015

Indonesia ‘s digital media powered by 56% growth in online video

In Indonesia  the user penetration in the “Digital Video” segment is at 9.92% in 2015. The country’s average   average revenue per user (ARPU) in the “Digital Video” across Indonesia is currently at  USD 8.09 in 2015.

"In Indonesia  the user penetration in the "Digital Video" segment is at 9.92% in 2015."

The “Digital Video” growth in Indonesia  is currently led by online video which is  expected to show a revenue growth of 55.97% in 2016.
However digital music and e publishing will be the biggest digital media  growth stories .
By 2020 digital publishing will grow by a huge 26%, while, digital music revenues will grow by 9%

December 7, 2015

UK marketers spends most on search and social,online video sees fastest growth

SEARCH, SOCIAL AND ONLINE CLASSIFIEDS  tops as “highest spends across digital media in UK
By 2017,online video will be the fastest-growing digital media in United Kingdom,with more than 100% growth .Brand marketing spends on search and video will dominate UK digital marketing spends from 2016 onwards

"search and  social tops digital marketing spends in UK"
Search spends   in UK is expected to grow marginally in 2015  , while social  media spends is projected to grow by 8%  till 2016 , but  it will continue to decline from 2017 onwards, a trend that will continue till 2020
However UK marketers will continue to invest on search with  more than 70% of their digital budgets  allocated to search marketing. Search will continue to be the biggest investment across digital media from 2015-2020
However the real winner will be online video advertising, with  UK brand spending on online video set to grow by  35%  in 2016  and by 75% in 2017. By 2018, online video advertising is  expected to grow by over 100% and will rank no 2 after search marketing in terms of digital  media advertising budget spends


December 1, 2015

UK digital media revenues by verticals

UK’s digital media revenues currently comes from  digital gaming and digital video, Together they both make up 70% digital revenues .Next comes digital music and e-publishing 
" digital media revenues  in UK by verticals"

digital gaming and streaming video among biggest  online media revenue contributor in UK
UK digital media revenue is a across 4 verticals . 1) online gaming 2)digital music 3) digital video 4)digital publishing in the “Digital Media” UK’s total digital media revenue amounts to 5,460.4 in 2015 million USD in 2014, which is expected to grow to 54billion USD ( 5460 million)

Online gaming forms the biggest pie of UK’s digital revenue with a market volume of USD 2,628.2 million USD ( 26billion USD) in 2015. Next is digital video streaming, followed by epublishing  and digital music

November 30, 2015

Gaming continue to be the biggest revenue generator across digital media

"Gaming continue to be the  biggest  revenue generator across digital media "
chart 1

US Digital media market generated  revenues of  $ 29 billion ( 29,953.2 million) in 2015.With a share of over 30%,online gaming continues to be the  biggest contributor to over online media revenues .” Online Gaming or  “Digital Games”generated over  $10billion or $10,734.4 million  in 2015. 

Digital Gaming is set to continue to be the largest contributor  to the over digital media market till 2018. In 2019 , digital video( see chart 2)  will be the  number one activity in terms of overall digital media revenue contributor, followed by  Gaming 
"2019 will see online video streaming  revenues emerge as the number one revenue contributor, replacing online gaming "

chart 2 :2019 will see online video streaming  revenues emerge as the number one revenue contributor, replacing online gaming&nbs
content here

July 28, 2015

Hulu’s 10 streaming video statistics which you would never have known

Hulu is stealing the thunder from its nearest rivals Netflix &Amazon below to know more

"most viewed program in Hulu"

The Most watched Hulu VOD  Shows

"The 10 important facts on Hulu"

Hulu’s users average age is 39 years, and the company  has  488 content partners

Here are the top 10 most interesting Hulu facts that have changed the streaming video industry .All the below data are as of  June,2015

  1. Number of paying Hulu subscribers 4 million ,
  2. Number of Hulu video views in the past year 457 million
  3.  Average number of videos a Hulu watcher views 12 
  4.  Smartphone owners who downloaded TV and  video on demand : 15%
  5.  Hulu makes up 8.2% of black viewers online video time 
  6. Number of ad impressions per  month: $1.44 billion
  7. Number of video ads per user Hulu delivers in a month: 43
  8. Amount Hulu earned or half an hour of broadcast TV;$0.216
  9. Hulu users who only  watch television shows 73 %
  10. Percent of people who use Hulu to watch movies 9 %
  11. Total number of people who watched Hulu at least once in the past year 38 million 
  12. Growth percentage of Hulu  from 2010 to 2011 :  60 %
  13. Hulu’s ad service is 2 times more effective as TV ads 
  14. Total revenue made in 2011 by Hulu $420 million 32
  15. US households  who subscribe to Hulu : 9% vs 19% for Netflix
  16. Hulu’s ad-selector model  increases a 33% lift in call to action compared to pre roll ads

July 17, 2015

Netfix exceeds 65million subscribers, 5 milestones it reached this year

Netflix added 3.3 million subscribers in the second quarter of 2015 and with that it has exceeded 65 million subscribers. Here are 5 milestones for Netflix

  • Total annual Netflix revenue :$5,504,000,000 
  • Netflix viewers who watch live stream via video game console  : 50%
  • Percentage of all U.S. internet traffic during peak hours that use Netflix : 30% 
  • hours spent watching streamed video on hi-speed internet   :2 billion 
  •  Netflix subscribers connecting their computer to their T. V. 14%
  • July 16, 2015

    has online streaming killed he DVD star ?

    "online streaming killed the DVD star":

    Has the Streaming service killed the DVD Star ? Well  there’s a compelling case that streaming video is killing its predecessors. This year, it is estimated, there will be 3.4 billion movie views online, compared with 2.4 billion disc views. Streaming services such as Netflix, Amazon Prime and Hulu Plus have racked up tens of millions of subscribers. It’s easy to see why — viewing a movie on a streaming service costs a fraction of the price of viewing a movie on disc. .

    Overall sales of physical discs continued to decline. Spending on Blu-ray discs rose 2.6% to $2.2 billion but that was not enough to offset declining DVD sales of $5.2 billion, down nearly 14%, IHS says. Physical rentals also dropped 9% to $4.3 billion

    July 14, 2015

    June 17, 2015

    UK digital spends to reach £8.1b, to make up 50% of total ad spending

    The UK will this year become the first country in the world where half of all advertising spend goes on digital media. Just over £16.2bn will be spent on all forms of advertising in the UK this year, including TV, newspapers, billboards, radio, online and on mobiles and tablets, according to eMarketer. Digital advertising is expected to grow by 12% this year to £8.1bn, making the UK the first country in which £1 in every £2 will go on digital media.

    June 16, 2015

    Nokia 920 : 5 things you dint know about this phone

    5 things you dint know about the Nokia 920 Phone

    1)The cameras of Nokia 920  front and side buttons are made from an incredibly hard substance called zirconium. Both are scratch and dirt resistant.

    2)The Lumia 920 uses floating lens technology, which means less camera shake and eventually the better quality of the picture it takes’

    3)The Lumia 920  is a  Dual-LED flash, means the light on the subject illuminates better, and its evenly distributed all round. Consider a surround sound system.. which essential ensures that the sound gets distributed through out.

    4)Nokia Lumia directly enables all images to save  across Microsoft photo app SkyDrive , thereby  you can show them now on any web enabled tablet, laptop or PC. Additionally it offers you based on your choice when you can upload these pics, during charging the device or during wi fi.This can save your bandwidth and battery as well.

    5)The Lumia 920 also makes it easier to save info from the web, by giving you the option to take screenshots. Simultaneously press the power key and Windows key and your Lumia will take a screenshot of your display and save it in the gallery.

    June 14, 2015

    Start Up Review : SaaS Start ups that are succeeding in this model

    Mark MacLeod, General Partner, Real Ventures, discusses key points of how to succeed using the software-as-a-service (SaaS) revenue model.

    SaaS  or Software as Services model has seen a large number of start ups in the last  one year. What does it take to succeed in this model. Who are the  venture funding companies  that are active in this space The below  infographic takes a look at the major players across  SaaS  model ranging from verticals like Healthcare, Education , Real estate, Legal, Energy and Manufacturing

    " the SaaS Start ups and VC backers"

    the streaming of RTB Ad impression takes a mere 200miliiseconds

    " RTB ad buying takes a mere 30 seconds"

    Did you know that an Programmatic Real time Bidding takes just 30 seconds. The video below takes behind the scenes look in how this is done 

    This  Real Time Bidding video  goes behind the scenes of how the  technology of RTB  ( real time bidding ) for the best ad rates works. The entire process of a publisher or a  ad network bidding for the keyword in real time via programmatic ad buy ins  takes a mind boggling mere 200 milliseconds

    This video explains the life cycle of the programmatic RTB ad impression  right from the “time when the ad is showed up and how this is streamed across ” media inventories” in real time as the best rates are bid in tandem by ad networks

    May 30, 2015

    the convergence of high speed data with video

    " high speed data vs video"
    Though as of now , television enjoys a wider reach than digital video: 283 million Americans watch TV each month, while 150 million consumers watch video on the Internet. However the ad spends really does not reflect this parity .According to data from Nielson, in 2013, $78 billion was spent on TV ads, compared to just $5.72 billion for online video. The Nielson report  actually is an indicator to where we are heading  to  and talks about Digital Video Ad Convergence:.


     The  convergence of digital  with traditional and conventional

    May 8, 2015

    top 10 highest selling online video games by revenue

    "fastest selling online video games"

     top 10 online video games by  revenue

    Garter predicts that in the years to come , online video would be increasingly powered by mobile and personal connected devices. With mobile gaming and video game console online gaming market is forecast to reach $111 billion by 2015. Mobile games are the fastest-growing segment of the market, with revenue set to nearly double between 2013 and 2015 from $13.2 billion to $22 billion

    April 24, 2015

    changes and disruption in multiplatform usage in UK

    Overview of the digital Disruption in digital media in UK from Sumit Roy

    UK Digital Market Overview  2015 : Top sites demographic preferences and user behavior including monthly snapshot of digital audience trends 

    February 19, 2015

    Tablet Video or Mobile Video Traffic : Which market is growing the fastest

    This is  the daily time US adults spend with digital media, including both desktop and mobile devices.US digital  users account for 16.7% of all video  usage time  for the average adult, and digital  video in particular accounts for 15.9% o.

    The  chart  shows that  US adults spent nearly an hour per day watching video on digital devices, While the absolute amount of time consumers were spending watching PCbased video was stable since 2012, the amount of time spent with mobile video had more than quadrupled in the same time period to 33 minutes per day.

    1. TV viewership in terms of engagement time has remained almost the same ( 4.24 in 2010  vs 4.33 in 2014)
    2. Digital Video consumer usage has increased from a mere 6 mins in 2010 to 55 mins in 2014 
    3. Consumer time  spent with  Mobile video grew  fr0m 3 seconds in 2011 to 33 seconds in 2014
    4.  Online Video surfing  usage from Desktop and Laptop  increased considerably frm 6 seconds to 22 seconds  since 2010 onwards to 2014

    February 18, 2015

    Advertisers Spends on Programmatic ( RTB) Digital Video Ads in EU Tops $7Billion,

    As programmatic advertising becomes mainstream, Video Ad spending via the medium is set to see a comfortable jump, by 2017, The revenues generated via  Automatic Real time Auction based  ( RTB ) real time bidding  in UK shows that  since 2012  revenue  growth is expected to grow 10 times to  from 35million Euro to 368m Eurois how online display advertising work is set to grow 25%   to reach Euro 626 million  in 2017 since 2012 onwards

    Programmed Automated ads  refers to automated, real time bidding to reach users instead of traditional  advertisings  where ads are pre wired to show ads to the masses 

    As the  definition and application between the  Smart TV , Tablets and  Smartphones blur.Online  Automated  digital video  ads is set to grow at an enormous pace  and is expected to account for nearly 50% of US digital display market in 2014




      As the Technology Application TV , Tablets and  Smartphones blur.Programnatic Video ads ( run via RTB has shot up )
    However the above chart alltough it talks about EU,  the percentage of video ad via programmatic technology   and  how much of it would be a form of  larger digital video marketing tools  remains to be seen

     Among EU is not the same for all countries. UK comes at the top  from which 40% of video ads  revenue would be powered by  programattic channels compared to just 18% in 2013 . Italy and France makes the second 2 spot  where P buying is rampant ,with RTB or programmatic video ads spendng to form 36% and 31%

    November 10, 2014

    Crossfire, League of nations among the top 2 online video games with highest revenue

    Crossfire, league of nations among top 2 video games

    This data compares the most revenue making online video gaming  worldwide  In 2013, the online shooter game ‘CrossFire’ by the South Korean developer SmileGate was the leading online video game worldwide with a revenue of 957 million U.S. dollars.

    # online video gaming.# gaming, #crossfire