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optimizing your site for 5 things that search engine cannot see

How do you identify problems with your site which search engines fail to see and leads to search spiders missing indexing your site. Prob…

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Showing posts with label organic search. Show all posts
Showing posts with label organic search. Show all posts

May 31, 2016

deciding on when to add no follow links vs follow links

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How do you decide  when to use  rel=nofollow  and when to not . While this has been explain in depth in my earlier post on  the importance of rel=no follow and follow links ,one of the best ways to decide this  is to understand  and analyse which kinds of sites or  links influence your posts . In short  comparing which is relevant  to  the website and which one is not.. Assuming you read an article about new seo strategies for 2016 compared to a blog template which you like and want to add that as your template .. which one would you choose for as rel= no_follow links..

In 2005 all 3 search engines,Yahoo, Bing an google agreed to support an initiative to reduce the effectiveness of automated spam Unlike the meta robots version of NoFollow, a new directive was employed as an attribute with within an or link tag to indicate the fact that the linking site ” does not vouch for the quality of the linked pag
Read the follow post below



You an read more about rel=nofollow links and rel=follow links here

If you are running a seo blog , obviously the first one is of relevance, as it gives you information which is topical , relevant and contextual to what your site is about, while the blog template is not.. The analogy is similar. Follow links are used for something that you liked and wish to pass the link juice to the site. It means you are voting for that site and telling the search spiders that the site is trustworthy . Use no=follow for the second one..or your telling the spiders that ” you dont wish to pass on the link juice to the site .

March 25, 2016

5 best practices in title tags construction for search engines

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For keyword optimization title tags are most critical elements for search engine relevance .The title tag is in the <head> section of the html document and  the only pieces of meta information about a page that  has  influences relevacy and ranking

section of the html document and the only pieces of meta information about a page that has influences relevacy and ranking the following 6 rules represents the best practices for title tag construction. One of the things to keep in mind is to ensure that the title tag of any given page has to corresond to that page content
 

1)incorporate keyword phrases : an obvious thing to do, is to use title tag wherever your keyword research shows as being the most valuable keywords for capturing searches

 2)Place your keywords at the beginning of the title tag.This provides the most search engine benefit. If your doing this and also wish to employ your brand name in the title tag, always place it at the end There is a trade off here between seo benefit and branding benefit that you should think about explicitly before taking the decision .Well established and well known brands might want to have their name at the start of the title tag as it may result to increase click thro rates (CTR)

 

 3) Limit yout title to 65 characters including spaces Content in the title tag should not be more than 65- 70 characters for allmost all search engines, any content beyond 65 characters gets cut off the SERPS
4)Focus the title on click thro and conversion rate : The title tag is exceptionally similar to title you generally write for paid search ads.However this data specifically is hard to measure and improve as the stats are not found easily and readily. If the  market you serve has  relatively stable search volumes , you can do some testing and see if you can improve your CTR

5)Target the searcher’s  intent: while writing titles and descriptions  keep in mind what users are doing to reach your site  either by search engines or referrals.Study the top 10 landing pages and try to find ” why users are coming to your site for “




If the searcher’s intent is researching.. you need to tweak your title and maybe the structure needs to have more descriptive .However if users are purchasing online and looking at discounts at your site  your title should clearly mention that these functions are available .example ” digital cameras now at 40% less: axax( name of website ): the top selling bestdigi cams online

December 16, 2015

5 new factors which will impact your seo in 2016 and beyond

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THE 15 search factors across on page and off page that will impact your seo in 2016 and beyond.here are 5 things you need to keep in mind as they are set to impact your search  marketing plan in 2016 and beyond

"new seo trust factors list"
"future trends in search ranking : 2016 and beyond"
Domain Level link features along with page leve link, keyword and content features will continue to ule, however, engagement, traffic, lost traffic, click through across the SERP rankings, bounce rates from the SERP pages are the newer algorithm changes, which Google is planning .  Along with those
mobile friendliness and structured data will be given new emphasis. Readibility including font size and text are something to be kept in mind, Using a fancy font might impact your SERP rankings.. and not for the better Experts suggest ” verdana” is the most search friendly font( easily recognizable by bots and human alike )

July 17, 2015

No of Pages indexed by google : 2008 to 2015

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"No of Pages indexed by google : 2008 to 2015: chart of the day"

The chart shows the number of webpages that has been indexed by google from 2008 to 2014. Google has 90,000 servers to cache and index all these monumental data . This is almost double the pages as compared to yahoo+ Bing. ( data: statisticsbrain)


May 21, 2015

6 percent of UK global traffic comes through paid search

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"most visible brands in UK paid search"

" UK search engine market share"
Paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks, according to research from GroupM UK carried out with Nielsen.Also the report suggest that  in terms of gender divide ,women are more prone to click on ” paid search as compared to men


February 3, 2014

How Hummingbird Update can Affect your SERP: Infographic

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Hummingbird update and How does thisd impact your site

Google Seo Ranking Factor- Hummingbird Update –

Google ‘ Humming  Update has been one of the most dramatic changes in terms of Google Algorithm changes 

These are some of the factors your must follow in order to ensure that ” your site does not fall victim to the ” Hummingbird update

  1.  Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things (see our Periodic Table Of SEO Success Factors for a better sense of some of these).
  2. Google continues to give iportance to the backword links , however sudden increase in backward links are not considered ” relevant” as good content wil develop organic links on its own ,instead of generating spammy redirection links 
  3.  The key to building backlinks is to take the time to do them properly. The Google Panda update began the process of putting emphasis on the quality of the backlink and not just the amount. As Google has continued to advance their backlink analysis  it now includes contextual measurement – which means that the type of site the link originates from needs to have a logical relation with the site that the link points at.

November 12, 2013

US Merchants, advertising online see 17% jump in revenues,, dominated by paid search

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Online merchants search traffic and how it impacts online revenue

US merchants see double digit revenue from paid search

The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search, according to a new MarketLive report.

Web sales in US in Q3  grew 17.2% year over year for the more than 100 retailer clients included in e-commerce according to( MarketLive Inc.’s Performance Index.)

During the first half of this year (H1), paid search accounted for 32% of all their search visits, up from 26% during the first half of 2012. Paid search traffic continued to be more valuable than organic search traffic, with the former accounting for an outsized 44% of revenues from search.Traffic to retailer sites included in the Index increased 15.7%, and the average order size reached $141.68, up 1.5% from $139.53 during Q3 2012. E-retailers that operate on MarketLive’s e-commerce platform include A/X Armani Exchange, No. 308 in Internet Retailer’s Top 500 Guide; Party City Corp., No. 230; and Title Nine, No. 337.

 Organic search traffic dropped 5.04% year over year and now accounts for 62.4% of search traffic, down from 65.7% in Q3 2012. Paid search traffic increased 9.64% and now accounts for 37.6% of search traffic, up from 34.3% in Q3 2012.

August 30, 2013

Mobile Web Ads vs Banner Ads : How will this Impact your Brand

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The Mobile is truly becoming mainstream, and is emerging as the most cost effective  distribution channel for Brands and Marketers alike .After 5 years of explosive  and unprecedented growth, The writing is truly on the wall.” Brands and Marketers are realizing that “Mobile Marketing is not only the new mantra, but  a very cost effective distribution channel… So what does that actually mean.. Are the Traditional Banner ads across your Desktop and PC become extinct  after some years .. ?  

 There is no right and wrong answer to this,but statistics by searchengineland show that 22% of the ad clickthroughs are coming from the Mobile and Smartphone Device. For paid search  Mobile web CTR has seen a huge jump , along with higher  CPC  rates . Overall the results indicate the shares of smartphone and tablet generated impressions  is only set to grow by double digits

However,This does not mean that your PC and Desktop needs to be junked . The Research  shows  that Desktop /PC Powered searches remained almost level . What this suggests  that the market for  Search has  grown bigger, and will continue to see healthy growth, and most importantly this increase is not coming at the cost of  Desktop search, but new users are gravitating towards Mobile Search Ads

April 2, 2013

Comparing Rich Media Banner Advertising : CTR by Country

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July 2, 2012

Mobile Paid search grow 333% 14% Search Budgets goes Mobile

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U.S SEARCH ENGINE MARKET SHARE
In Q2 market share shifted back towards Google holding 79.1% of share compared to Yahoo!/Bing with 20.9%.Yahoo!/Bing increased search ad spend by 32.9% YoY, which tops Google’s 11.4% growth. 

US Paid Search Spend Growth Slows in Q2; Mobile Keeps Rolling: “US paid search spending grew 15.5% year-over-year in Q2, representing a slowdown from Q1’s 30.3% growth rate, per a June report from IgnitionOne. Despite the overall pace settling back, mobile paid search continued to grow at breakneck speed, with a dramatic 333% increase year-over-year, following a 221% rise in Q1.


Mobile accounted for 14% of total US search budgets in Q2, up from 12.3% in the previous quarter. Mobile’s growing importance was similarly seen in a Performics report in May: the company continues to find mobile taking up a larger share of budgets among its aggregated client base.

CPCs Show Slight Growth
Data from IgnitionOne’s Q2 report indicates that total cost per click (CPCs) rose 2.1% in Q2, after increasing 0.9% in Q1. Google CPCs continued to fall, down 3.1%, which the report attributes to increasing reliance on mobile’s cheaper CPCs, as well as increasing use of new formats which are typically lower PPC clicks. By contrast, Yahoo!/Bing saw a significant 24.3% rise in CPCs.”

May 24, 2012

May 18, 2012

Ranking in Google Page 1, driving 58% Click Throughs

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Organic Search Optimization and CTR Rates

Web sites appearing on the ” Organic Search results”  page 1 in Google can increase your traffic by more than 50%. If you happen to rank among the first three SERPS ,on Page 1 of Google, your website   will receive 58.4 percent of all clicks from users, according to a new study from Optify. 
Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google, according to Optify, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions.

November 22, 2011

Google Caffeine Update:How This Impact SERP’s

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via

Google’s  new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.Caffeine update by Google will help users keep up with the evolution of the web  in real time.

The  old Google index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, involved the entire web, which meant there was a significant delay between when  the page was found a page and made it available to you.
With Caffeine, the web is analysed  in small portions and search index  gets updated on a continuous basis, globally. As  new pages, are founs on existing pages, these are  straight  added to the index. That means you can find fresher information than ever before no matter when or where it was published