While mobile click-to-open (CTO) rates dipped slightly in Q3 (to 13.7%), they remained up from the year-earlier period (12.1%) and continue to close the gap with desktop CTO rates, per Yesmail’s latest quarterly report. mobile email revenues also grew 2015 by 9.9% year-over-year, with smartphones accounting for 56.6% of mobile revenue, up from 41.6% a year earlier
Apple devices continue to dominate revenues derived from mobile email, accounting for 77% share this past quarter. The iPhone comprised 34% share of orders (up from 23% during Q3 2014), taking share from the iPad, which accounted for 43% of orders (down from 58% during the year-earlier period).
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Showing posts with label PC usage. Show all posts
Showing posts with label PC usage. Show all posts
December 14, 2015
November 21, 2011
Mobile On its Way To Replace PC in SE Asia
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Nielsen’s new “Southeast
Asia Digital Consumer Report” on The Digital Media Consumption shows
how ” The PC will soon be replaced by the web. In fact 4 out of 6
Countries in the region mobile devices equals or exceeds owner ship of PCs, either desktop
or laptop.
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StatCounter Global Stats – SIngapore Mobile OS Market Share
- While PCs continue to be the primary way to access the Internet,
smartphones are on track to supplant them.In four of the six SE Asian countries,
mobile devices equals or exceeds owner ship of PCs, either desktop
or laptop.
- In Indonesia, for example, more than three-quarters (78%) of consumers owned Internet-capable mobile phones compared to just 29 percent who owned notebook computers or 31 percent with desktops.