Snapchat and Twitter has surpassed linkedin in terms of traffic . Facebook leads Social network marketshare with  over 1,5 billion, followed by Tumblr  and instagram with 500 million users. Twitter and Snapchat share the honors for the 4th and 5th place
Pinterest and Linkedin have seen their places toppled by  Instagram and snapchat.

These are the top 10 highest valued start ups

The Investors behind PINTEREST

a)Bessemer Venture Partners
b)FirstMark Capital
c)Andreessen Horowitz

2)Private Equity Investors: 

a)Goldman Sach

3)Corporate Investors:
a)Fidelity Management & Research Company
b) Rakuten

 4)Hedge Fund Investors:
a)Valiant Capital Partners

data/source :ebizmba Alexa and Compete published their list of most trafficked  social web sites  this year . Social networking sites led by Facebook and Twitter rules the  social box office with  compete ranking it 3 and Alexa ranking in 2. Alexa ranks websites in terms of web traffic, as a result the lower the alexa rank, the higher the traffic and vice versa.  Compete is a similar tool which ranks web sites  as per unique visitors.   Twitter and Linkedin make the number 2 and 3  most frequented social networks with a compete ranking it  21 and Alexa ranking it 7. Linkedin ranks  25 in compete and 9 in Alexa

Out of Instagram’s  estimated 300m monthly active users around  70% of these people are outside the US.Instagram users  post 70m photos and hit the ‘like’ button 2.5billion times. (according to Instagram’s own blog)

The chart compares the 4  most used metrics by brand to measure and monitor their social media effortsamong the most common measured metrics are 1) web traffic 2) Active engagement  across their facebook brand pages, ( likes, shares, refer etc) and 3) increase their followers/ fans   During the survey, 47.3 percent of responding executives stated that they used web traffic as a KPI.

Tech brands with the highest number of woman managers  

WHAT KIND OF CONTENT IS SHARED ACROSS  TOP 3 SOCIAL MEDIA NETWORKS

1. Facebook accounted for 81% of content shared to social networks, trailed distantly by Pinterest (7%) and Twitter (6%), 
2. Pinterest was  no 1 in  Beauty Shopping & Fitness categories, generating 190% and 185% more sharing activity than the average .Both Facebook and Twitter saw decline in these verticals. 
3. Health content sharing across Facebook increased (+8%) which declined across twitter and Pinterest.
4. Social sharing of news  and science content  on twitter  showed a big rise (+21% and +17%) respectively whereas financial news sharing on twitter increased +21 
5. Twitter saw 152%  growth in sports content  and Pinterest saw  89% growth in shopping
6. 
   

 tags#online,#digital,web,#media,#social,#mobile,#marketing,

How much you know about social media optimization . From profile customization and length of your  posts, optimum image sizes,notifications, app integration, embedding feature, sharing on other social networks, 3rd party links and location mapping . The above infographic  provides a snapshot of the top social  networks   and a  must have handy tool for your social  marketing needs #pinterest,#social media#google#infographic

MOST POPULAR PINNING SOURCES

1. Trippy: solely focused on travel,which allows you to discover,recommend ,share
   your travel destinations,online reviews including a Q and A feature
2.  Looqiloo ; A new start up  almost like Pinterest with video reviews. Allows users to post their reviews across products
3. Postwire: like a private version of Pinterest. There are pages with links to products and services, which you can post and share
4. Fancy is a combination of pinterest and online store where instead to pinning you can fancy it.Primarily aimed for online retailers 
5. Pinshoppr a kind of eCommerce engine ,it aggregates Pinterest’s most popular pins, and make it available for sale online
6. Pinspire is almost identical to Pinterest in function,design and  purpose
7. Bo.lt :a combination Pinterest and Evernote
8. Curisma; a vertical  with focus on technology and gadgets, where users can tag, discover and share purchases
9.  Bundlr: kind of curation site, allows you to organize your favorite links and embedd them as a bundle ( Bundlr)  
10. Weaheartit : a combination of Pinterest and Tumblr

SMBs that spend more than $25,000 yearly on ad budgets to allocate 17.4% of their to social media in the next 12 month

Small and Medium Business seems to be very upbeat on Social Media, and plans to increase their budgets this year. Spenders are using multiple social media, with impressive showings by Twitter’s promoted Tweets, along with Pinterest and Instagram gaining a huge popularity among the SMB’s According to BIA/Kelsey these are the most used social media platforms gaining big traction among marketers and where they plan to spend the most are

 Late Nite  10  to 12 are the best time to retweet 

 The Ideal Response Time On  Facebook is one hour

 Facebook,Pinterest and Twitter drives the most traffic among social media websites

Pinterest drove 300% more traffic referrals to publishers as compared to Twitter as its overall increase in referrals by over 66% showed the kind of ” traffic the website is experiencing With this Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.

Tags: Pinterest, Facebook, Digital,online marketing, social media, online display,
 

Women are gradually exceeding men in terms of social media engagement. The latest research  research from SheKnows and Harris Interactive shows tha5t after nUK where women outnumbered men US is following the same trend as ” research shows that d US female social network users formed  79% of women ages 25 to 54 used Facebook regularly, compared with a dramatically lower 35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram Read more at http://www.emarketer.com/Article/Women-Up-Time-Spent-on-Social-Platforms/1010477#Rh0rqA50GBq0vEOw.99

Usage of  of Pinterest  among Women users  are showing an upward trend , along with blogging platforms,  and  Instagram. However Facebok still dominates as 30% female users  spend 30%  on Facebook
Women are increasingly using social media to express themselves and have an identity of   their own as ” Men gradually move ” to Gadgets and Smartphone to view sports , Technology and Politcal news

The battle for Online Spending : Pinterest vs Facebook: A recent survey of 7,431 online shoppers, conducted by BizRate Insights, reveals Pinterest motivates more online purchases than Facebook.



 However one interesting Fact  that has been unsaid  was” On average, holiday shoppers referred from Pinterest on Black Friday spent 77 percent more per order than shoppers referred from Facebook.  Facebook average order value was $52.30 versus Pinterest average order value which was $92.51.  However, according to IBM, Facebook referrals converted sales at nearly four times the rate of Pinterest.


According to data analytics provider MutualMind, among the top 10 retailers it studied, Walmart led the volume mentions for Black Friday with an average share of voice at 77.5%. 

ZOOTOOL :This is a Pinterest for all aggregated  content including links images documents and articles

500px : This is the Pinterest for Photographers who  can upload their individual images , upload their Portfolio , share and buy

FOODGAWKER: This is a Pinterest  for Foodies, where you can share recipes

POSTWIRE :  Postwire  is a Pinterest equivalent of a B2b  Business

DESIGNINSPIRATION : A Pinterest for Designers and the Fashion industry

: SPRINGPAD is a Pinterest equivalent for Business and Business Startup

WEDDINGGAWKER: This is a Pinterest for all things on Wedding.

Gentlemint : This site is the  Pinterest equivalent for Men

CHILL :This is a Pinterest equivalent for all things video

TRIPPY : This is a Pinterest equivalent  for Travelers and Holidays tags: Pinterest, Social, Internet, sharing, curated,content marketing,