the biggest players across the beauty industry by marketshare
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Showing posts with label procter and gamble. Show all posts
Showing posts with label procter and gamble. Show all posts
November 17, 2015
May 28, 2014
More soaps and beauty products sold online that insurance
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Consumer Goods Historical Spending data |
Consumer Goods brands have traditionally been big spenders on TV and Print.. However that start changing from 2011 onwards, when CPG brands started moving online.. and very soon Procter Gamble, Unilever, Colgate, General Mills started to see amazing results as they started reaching consumers at a fraction of the cost what they did earlier.. With Mobile web Procter and Ganble could have access to consumers via video.. which could be played ” with amazing clarity and faster”
Using impressions rather than clicks to measure digital campaigns was far more predictive of real-world results and increased the estimated ROI of Facebook advertising by as much as 75%, according to Ross Link, Nielsen’s president of global marketing return on investment solutions.
L’Oreal, the world’s third-biggest ad spender behind P&G and Unilever, is set to increase their digital budgets upwards from 12% . Last year 20% Loreal sales came from onlineGeneral Mills has almost doubled their digital marketing budgets from 8% in 2008 to 17% in 2008 Currently 79% of their ad dollars are spent on TV.
Procter and Gamble to invests 30% of media spend in digital
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Consumer Goods giant Procter and Gamble is moving more of its ad dollars into the digital medium, thereby investing almost a third of its media spend in digital, social and mobile as it looks for ways to improve marketing efficiency
.jpg "PG now to invest 30% marketing dollars on web")
Executives of Procter & Gamble Co. and Mondelez International both said their companies now spend about a quarter of their U.S. media budgets on digital and plan to keep growing that share as they see improving return on investment.
P&G’s global brand head ,Marc Pritchard had recently explained about how it has shifted its mindset to “digital back” – campaigns that start in the digital world and build back into the rest of the marketing mix. P&G has previously said that is spends around 35 per cent of its US media budget on digital but has not released a figure for the business overall..
The focus on marketing efficiency comes as P&G, which owns Olay, Pantene and Duracell, saw declining last quarter with .PG revenues were up by mere 5%YoY to $22.28bn, down from 2 per cent growth in the previous two quarters. Profits were down almost 16 per cent to $3.43bn.
Executives of Procter & Gamble Co. and Mondelez International both said their companies now spend about a quarter of their U.S. media budgets on digital and plan to keep growing that share as they see improving return on investment.
P&G’s global brand head ,Marc Pritchard had recently explained about how it has shifted its mindset to “digital back” – campaigns that start in the digital world and build back into the rest of the marketing mix. P&G has previously said that is spends around 35 per cent of its US media budget on digital but has not released a figure for the business overall..
The focus on marketing efficiency comes as P&G, which owns Olay, Pantene and Duracell, saw declining last quarter with .PG revenues were up by mere 5%YoY to $22.28bn, down from 2 per cent growth in the previous two quarters. Profits were down almost 16 per cent to $3.43bn.
January 5, 2011
Procter and Gamble UK tops Marketing Spends in UK
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Procter & Gamble topped the table of the biggest spending advertisers in the UK during 2010, new research from the Nielsen Company reveals.
rwin Lee, vice-president and general manager of P&G for the UK and Ireland, said the UK advertising budget – believed to be about £200m a year – will rise more than the company’s expected sales growth rate this year. And thats not all ..2011 will see the biggest FMCG gaint increasing their ad spends even more.P&G replaces Government as UK’s biggest advertising spender
P&G’s UK sales growth last year was well ahead of the market,while P&G UK and Ireland has seen high single-digit growth over the past 12 months.Brands that will benefit from this year’s increased spending will include Ariel washing detergent, Fairy liquid, which celebrates its 50th anniversary this year, and Pringles crisps.
According to Marketing Week, Nielsen’s data indicates that P&G – which includes Ariel, Bold, Pantene, Gillette, Old Spice, Olay, Duracell and Pampers among its brands – increased its spend to £195m in 2010.
Ad and marketing spends in the digital media, is all set to see their ad budget increase manifold , while a campaign for Pampers Dry Max, which will launch next month claiming to be the world’s thinnest disposable nappy, will increase P&;G’s UK advertising spending on its biggest brand by a “high-double-digit” percentage.
P&G’s UK sales growth last year was well ahead of the market,It said that overall UK organisations spend £1.84bn on advertising during the year.
Marketing Week lists the 10 biggest-spending advertisers during the year, as detailed by The Nielsen Company, as follows:
1. Procter & Gamble – £195m (£158m in 2009)
2. British Sky Broadcasting – £168m (£151m in 2009)
3. Unilever – £135m (£146m in 2009)
4. Tesco – £125m (£118m in 2009)
5. Central Office of Information – £113m (£228m in 2009)
6. Asda – £110m (£103m in 2009)
7. BT – £108m (£81m in 2009)
8. DFS – £94m (£101m in 2009)
9. Reckitt Benckiser – £75m (£83m in 2009)
10. Kelloggs – £73m (£82m in 2009)
Figures in the top 10 table includes spend from internet, direct mail and direct mail for the year to 31 October; press, radio, cinema and outdoor spend for the year to 30 November; and TV advertising spend for the year to 5 December 2010.
23 of Procter&;Gamble brands have more than a billion dollars in net annual sales, and another 18 have sales between $500 million and $1 billion.
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