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At $537,250, Santa Barbara County homes have the ninth-highest median sale price of all counties in California. With a 1-year price forecast of 6.30%, home values in Santa Barbara County are expected to have one of the lowest appreciation rates compared to counties in California, where prices are expected to rise 9.32% on average

The three sectors which saw the biggest deal making including mergers in the year 2015

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WHY RENTAL COSTS IN UNITED STATES ARE STAGNANT

The cost of renting an apartment in the US is showing signs of  sluggish growth

The above chart shows the cost of renting an apartment in the united states compared since 2007 onwards. While vacancy rates  slowed signs of  coming down, the average rental costs  has remained  constant, with very little upward movement
In 2011 the average rent for an apartment  was $1011, in 2012 it grew to a  mere $1050, less than 5% growth.
 In 2014  average rental costs in US  was at $1127 and  grew   less that 4%   compared to 2013
In 2015 this grew to $1179 , a growth of 4.6% compared to 2014.

One of the reasons why this is happening is the demand supply gap.. while there is a growing inventory of  apartments.. for users to choose from.. The number of users  among them has not increased in the same way the ” supply side” apartments” have grown

Luxury Defined: Average number of days a luxury property spent on the market (as of December 31, 2014) (via Christie’s International Real Estate).

Real estates website with highest unique visitors in the month of may 2015. This refers to numbers that only measures browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use. Data is from Experian Hitwise

Zillow.com, Realtor and  Trulia  control over 40%  real estate marketshare with Zillow leading with 22% visitors followed by 10,4% from Realtor.com and Trulia with 8.5%

 

American real estate  market in charts: New homes sales starts rising  and so are mortgages( via 

 

GLOBAL CITIES RANKED BY PRICES OF APARTMENTS

Geographic factors that Impact Real estate  Prices Across US

How much of real estate can your money buy you across the United States.Based on the data  taken from  housing data, real estate  and brokerage marketplace sites like Movato and Zillow The infographic shows  in which cities you can  buy  how much square  feet  of housing  for  a million bucks , based on the median price per foot across the  20 US cities. 

The Fall in California’s Bay Area Real Estate Housing Market The san Francisco’s Bay Area median price of single family homes  increased $669,950 ,a  6% increase corresponding to  same time last year  Meanwhile sales in  Bay Area fell by a whopping 14% compared to last year .While the median value of central valley region by 8%to 242,270T Meanwhile southern California saw a 3.8% growth , to median price of $ 420,700

 Inage source via

  Real estate  Must have tools to digitize your business   






 

The ABOVE CHART SHOWS HOW THE NUMBER OF RESIDENTIAL UNITS  AND PROPERTIES WHICH DID NOT GET SOLD IN THE LAUNCH YEAR ACROSS INDIAN CITIES

 

According to  The real estate industry is slowing moving from print ads to digital. The reason is not hard to fathom

The real consumers for The upmarket properties are clearly omnipresent across the digital medium. In terms of media usage, 30% of the upmarket  consumers  spend the time across the  Digita media , compared to 18% on print and 24% on TV

DEVELOPING AN EFFECTIVE  DIGITAL STRATEGY FOR REAL ESTATE  MARKETING

1)  Select ad segment your audience, You cant be targeting both masses and classes. Determine you ” consumers according to  your offering . If you wish to target ” 2 BHK apartments.. Find out who are the users that can afford to buy and map the media usage according to their online user habbits  

 For example, newly married couples ( DINKS ) Double Income and No Kids.. who are yet to raise a  family might be the perfect fit  to target your ” online campaign

2) Have media plan for masses and classes :Similarly a BHK Apartment, would appeal to a family with 2 kids who requite there personal space . Choose your media plan ” by taking into account ” which sites  or properties they frequent most. For example, users opting a 3BHK would certainly have a higher disposable income , and would probably invest in equities rather than Debt . This segment is more likely to buy a second car… Zero in your target segment and map  your media plan accordingly

3) Video Testimonials : This is perhaps the most effective way to convince potential buyers on  why they should choose you … Talk to your ” satisfied consumers and ” made a 3 to 5 minute video “where they share their experience” The believebility  quotient of ” Consumers actually “watching a video testimonial is worth more than any paid advertising, as users would rather believe some one who is actually  sharing their experiences, a compared to banners ads, social media and Advertorial.

United States Top 10 Real Estate Corporations  The statistic shows the largest homebuilding companies in the United States in 2012, based on revenue. The Pulte Group with $4.8 billion in is the no 1 real estate market player in US  DR. Horton with billion US dollars and Lennar Corporation with $4.1billion  revenue of around 1.8 billion U.S. dollars,