Adobe digital trends report 2015 from Sumit Roy
5 digital trends that will change online marketplace in 2015
1:41 PM /
/
Showing posts with label Research data. Show all posts
Showing posts with label Research data. Show all posts
May 18, 2015
May 9, 2015
Mothers day spending : online shoping vs physical retail shopping
12:37 AM /
/
US Online shoppers this year plan to spend an average $252 — higher than the typical Mother’s Day shopper — and more than four in 10 plan to use their smartphones to research products and compare prices. Further 18% consumers wanted to spend more than what they did last year on this day
What is interesting about the data is that ” online shoppers tend not only to shop more in terms of price but they also spend more time checking products online and probably saving them online which they can use and look up in future .. – here are the latest data from Shop.org ” mothers day consumer spending outlook
Jewelry, clothing , Flowers, Books and CD’s gift certicates and greeting cards are among the most gifted items for mothers day The biggest chunk of user still wanted to buy gifts from departmental stores including discount stores ( combined 57% ) as against 25% online
September 5, 2014
March 31, 2014
US Cities Churning Out Highest Millionaires per Capita
7:46 PM /
/
Last year,
almost 5.2% of the US’ 119.2 million households had more than $1 million in
investable assets, according to [pdf]
a study from Phoenix Marketing International (PMI). But those per capita
figures varied widely from one state to the next, with the top state by this
measure having more than twice as many millionaires per capita as the bottom
state. From 2006 through 2013, three different states have held the top rank,
while one has lagged at the bottom each of those years save for 2012.
In
2013, New Jersey and Connecticut each moved up a spot, taking the second and
third positions respectively. Each of their millionaire household ratios (7.49%
and 7.32%) would have taken the top spot in any of the prior 7 years, a
function not only of rising millionaire ratios across the country, but also of
above-average growth in those states.
March 29, 2014
March 10, 2014
E-commerce revenue in China jumps 48 times ( from 2007 to 2015 ) in billion yuan)
5:39 AM /
/
December 12, 2013
The 3 Digital Disruptions in 2014 that will change Web Marketing
2:21 PM /
/
eMarketer Webinar: Key Digital Trends for 2014 from eMarketer
This Presentation lists out ” the major game changers across the digital marketplace, and how Brands and Marketers need to relearn, review and reinvent theirmarketing strategy
September 20, 2013
6.5 billion Mobile Paid Apps Downloaded , to reach $22 billion by 2016
1:27 PM /
/
This chart from Garter shows the statistics on the number of paid mobile apps downloaded from app stores from 2011 to 2013 in billions. In 2012, approximately 6.65 billion paid apps were downloaded via mobile devices. By 2016, download figures for paid mobile apps are projected to reach 13.49 billion. A forecast is also offered for the years 2014 to 2017!
source :Statista
September 1, 2013
Gap Taps into Crowdsourcing by its new Campaign, Buys Up All of Tumblr’s Mobile Ads for a Day
1:21 PM /
/
While Brands and Companies has adopted Mobile technology at a breathtaking pace …Gap has done which no other Brands have done so far .Using Mobile advertising to target its users ..Gap wants to create a “pop culture moment” for its fall Back to Blue campaign, and it’s turning to Tumblr to create it
Last month Gap took an unprecedented move and set a new benchmark in Mobile Crowd sourcing as it announced and issued a call on Tumblr for creators to share, through an original piece of content, what “blue” means to them — blue being, of course, the color of Gap’s logo and of its signature product, the blue jean.”
Last month on 29th August the four submissions were distributed through a mobile ad takeover on Tumblr on Aug. 29. On that day, Gap purchase every single mobile ad Tumblr runs, the first brand to do so. Tumblr began running mobile ads in late April. The company says its mobile userbase is growing rapidly, and is expected to overtake desktop traffic by early 2014, founder and CEO David Karp has said previously.
August 23, 2013
July 14, 2013
Lead By Asia ,Mobile Advertising Revenue grows 100%
3:06 PM /
/
 |
| Add caption |
 |
|
July 3, 2013
May 31, 2013
Teens and Online Usage:Comparison : 2003 vs 2013
2:47 PM /
/
.png)
According to data provided to MarketingCharts from a new study from Research Now and KYA BrandResearch, American teens strongly favor offline to online ads across a variety of measures. The respondents were presented with several statements about ads and asked whether each statement applied more to online ads (such as on Facebook, search engines), more to “real-life” ads (such as those on the TV, radio, posters, and magazines), or whether the statement didn’t apply. The results indicate that online ads have a long way to go in winning over teens.
April 25, 2013
April 20, 2013
March 9, 2013
February 27, 2013
BRIC Countries Mobile Device Ownership : Feature Phone vs Smartphone
12:20 PM /
/
chartsbin.com
.jpg)
According to new research from Nielsen, China is the only country among the high-growth BRIC (Brazil, Russia, India, China) markets where smartphones are predominant, owned by two-thirds of Chinese mobile subscribers as of the first half of 2012.
In three of the high-growth BRIC (Brazil, Russia, India and China) markets, using multiple mobile devices is becoming the new norm. In India, however, the overwhelming majority (89%) of mobile owners still only carry one device, much like in the U.S., where only 17 percent of mobile subscribers own more than one phone.
February 25, 2013
February 20, 2013
UK No. 1 Country in Mobile Ad Spending per User
12:01 PM /
/
UK No. 1 Country in Mobile Ad Spending per User – eMarketer: Mobile advertisers in the UK spend more trying to reach each mobile internet user in the country than anywhere else in the world, according to new estimates by eMarketer. By this metric, the UK topped the overall-larger US mobile advertising market, as well as Japan and Scandinavian countries.
Advertisers spent $36.35 per mobile internet user in the UK in 2012, higher than any other market worldwide. Norway came in a close second, at $35.71 per person. The US has the third-highest spending per mobile internet user in the world; advertisers in the country spent an average of $31.50 to reach each one. Japan, which is the world’s second-largest mobile advertising market in terms of absolute dollars, saw advertisers spend $26.23 per mobile internet user, putting it behind Denmark and in fifth place.
February 7, 2013
Google Enhances AdWords for more targeted smartphone campaigns
6:41 AM /
/
>
Google skips tablets, enhances AdWords for more targeted smartphone campaigns | TabTimes: Google has announced enhancements to its AdWords platform designed to let advertisers better target potential customers across devices, location and even time of day.
The new features let advertisers schedule an ad campaign to run at certain times of the day, location or type of device, though surprisingly, this last option appears limited to smartphones, not tablets, at least as a distinct ad target. Google lists examples of how smartphones can be used in enhanced campaigns while it claims tablets are increasingly being used in the same way as desktops.
“…there are many more digital screens and devices to come, with the lines between them continuing to blur,” said Sridhar Ramaswamy, Senior VP of Engineering at Google, in a blog post today. “For example, as devices converge, consumer behaviors on tablets and desktops are becoming very similar.”
However what is being debated that why ” Tablets” have been left out from the list ogf devices , Google is saying you aren’t going to be able to specifically target tablets separately for this,” Greg Sterling, Senior Analyst with Opus Research, told TabTimes.
“And I think there is truth to the idea that tablets are being used more like desktops, if you put aside 7-inch devices like the Nexus 7 or iPad mini. Traditional 10-inch tablets are being used more at home much like PCs, they’re just a lot easier to move around.”
Sterling said mobile ads have traditionally been harder to track than online ads directed at desktop users and Google hopes the enhanced AdWords will generate more mobile revenue by giving potential advertisers more options and easier ways to target mobile users.
“Using bid adjustments, with three simple entries, they can bid 25% higher for people searching a half-mile away, 20% lower for searches after 11am, and 50% higher for searches on smartphones. These bid adjustments can apply to all ads and all keywords in one single campaign.”
Posts
