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Showing posts with label Research data. Show all posts
Showing posts with label Research data. Show all posts

May 9, 2015

Mothers day spending : online shoping vs physical retail shopping

US Online shoppers this year  plan to spend an average $252 — higher than the typical Mother’s Day shopper — and more than four in 10 plan to use their smartphones to research products and compare prices. Further 18% consumers wanted to spend more than what they did last year on this day

 What is interesting about the data is that ” online shoppers tend not only to shop more in terms of price but they also spend more time checking products online  and probably saving them online which they can use  and look up in future .. – here are the  latest data  from ” mothers day  consumer spending outlook

Jewelry, clothing , Flowers, Books and CD’s gift certicates and greeting cards  are among the most gifted items for mothers day The biggest chunk of user still wanted to buy gifts from departmental stores including discount stores ( combined 57% )  as against 25% online

March 31, 2014

US Cities Churning Out Highest Millionaires per Capita

The top 5 States in US for churning out millionaires

Last year, almost 5.2% of the US’ 119.2 million households had more than $1 million in investable assets, according to [pdf] a study from Phoenix Marketing International (PMI). But those per capita figures varied widely from one state to the next, with the top state by this measure having more than twice as many millionaires per capita as the bottom state. From 2006 through 2013, three different states have held the top rank, while one has lagged at the bottom each of those years save for 2012.
In 2013, New Jersey and Connecticut each moved up a spot, taking the second and third positions respectively. Each of their millionaire household ratios (7.49% and 7.32%) would have taken the top spot in any of the prior 7 years, a function not only of rising millionaire ratios across the country, but also of above-average growth in those states.
Rounding out the top 5 in 2013 were Hawaii (7.18%) and Alaska (6.75%), with Massachusetts narrowly missing out (6.73%) after taking the 5th spot in 2012.

December 12, 2013

The 3 Digital Disruptions in 2014 that will change Web Marketing

eMarketer Webinar: Key Digital Trends for 2014 from eMarketer

This Presentation lists out ” the major game changers across the digital marketplace, and how Brands and Marketers need to relearn, review and reinvent theirmarketing strategy

September 20, 2013

6.5 billion Mobile Paid Apps Downloaded , to reach $22 billion by 2016

Paid mobile apps: number of downloads worldwide 2011-2017

This chart from Garter shows  the  statistics on the number of paid mobile apps downloaded from app stores from 2011 to 2013 in billions. In 2012, approximately 6.65 billion paid apps were downloaded via mobile devices. By 2016, download figures for paid mobile apps are projected to reach 13.49 billion. A forecast is also offered for the years 2014 to 2017!

source :Statista

September 1, 2013

Gap Taps into Crowdsourcing by its new Campaign, Buys Up All of Tumblr’s Mobile Ads for a Day

Gap  Has done which No One has Done iy Before : Buys up All of Tumblr’s Mobile Ads for a Day: “

While  Brands and Companies has  adopted  Mobile technology at a breathtaking pace …Gap has done which  no other  Brands have done so far .Using Mobile advertising to target its users ..Gap wants to create a “pop culture moment” for its fall Back to Blue campaign, and it’s turning to Tumblr to create it

Last month Gap took an unprecedented move  and set a new benchmark  in Mobile Crowd sourcing as it announced and    issued a call on Tumblr for creators to share, through an original piece of content, what “blue” means to them — blue being, of course, the color of Gap’s logo and of its signature product, the blue jean.”

Last month on 29th August the four submissions  were distributed through a mobile ad takeover on Tumblr on Aug. 29. On that day, Gap  purchase every single mobile ad Tumblr runs, the first brand to do so. Tumblr began running mobile ads in late April. The company says its mobile userbase is growing rapidly, and is expected to overtake desktop traffic by early 2014, founder and CEO David Karp has said previously.

July 14, 2013

Lead By Asia ,Mobile Advertising Revenue grows 100%

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The latest Trends on Web Marketing

Global mobile advertising revenue nearly doubled in 2012, increasing from $4.9 billion to $9.1 billion. That’s according to a study conducted by the Interactive Advertising Bureau and market intelligence group IHS. 

The report identifies the Asia/Pacific region as the largest mobile ad market in the world with revenue of $3.66 billion in 2012. At $3.63 billion, the North American market is just slightly smaller and Europe follows third with mobile ad spend of $1.54 billion. 

The fact that mobile ad spending in Asia/Pacific exceeds the North American level appears surprising at first, but there is a simple explanation for it. The only reason for the high level of spending is the sheer size of the Asian market. Looking at ad spend per mobile subscriber delivers an entirely different result. It is in fact North America that is far ahead in mobile monetization. In 2012, average ad spend per mobile subscription in North America was $9.39, whereas it was only $1.32 in Asia/Pacific and $2.91 in Western Euro

May 31, 2013

Teens and Online Usage:Comparison : 2003 vs 2013

They may be digital natives, but American teens don’t fancy everything digital.

 According to data provided to MarketingCharts from a new study from Research Now and KYA BrandResearch, American teens strongly favor offline to online ads across a variety of measures. The respondents were presented with several statements about ads and asked whether each statement applied more to online ads (such as on Facebook, search engines), more to “real-life” ads (such as those on the TV, radio, posters, and magazines), or whether the statement didn’t apply. The results indicate that online ads have a long way to go in winning over teens.

February 27, 2013

BRIC Countries Mobile Device Ownership : Feature Phone vs Smartphone


According to new research from Nielsen, China is the only country among the high-growth BRIC (Brazil, Russia, India, China) markets where smartphones are predominant, owned by two-thirds of Chinese mobile subscribers as of the first half of 2012.
In three of the high-growth BRIC (Brazil, Russia, India and China) markets, using multiple mobile devices is becoming the new norm. In India, however, the overwhelming majority (89%) of mobile owners still only carry one device, much like in the U.S., where only 17 percent of mobile subscribers own more than one phone.

February 20, 2013

UK No. 1 Country in Mobile Ad Spending per User

UK No. 1 Country in Mobile Ad Spending per User – eMarketer: Mobile advertisers in the UK spend more trying to reach each mobile internet user in the country than anywhere else in the world, according to new estimates by eMarketer. By this metric, the UK topped the overall-larger US mobile advertising market, as well as Japan and Scandinavian countries.

Advertisers spent $36.35 per mobile internet user in the UK in 2012, higher than any other market worldwide. Norway came in a close second, at $35.71 per person. The US has the third-highest spending per mobile internet user in the world; advertisers in the country spent an average of $31.50 to reach each one. Japan, which is the world’s second-largest mobile advertising market in terms of absolute dollars, saw advertisers spend $26.23 per mobile internet user, putting it behind Denmark and in fifth place.

February 7, 2013

Google Enhances AdWords for more targeted smartphone campaigns


Google skips tablets, enhances AdWords for more targeted smartphone campaigns | TabTimes: Google has announced enhancements to its AdWords platform designed to let advertisers better target potential customers across devices, location and even time of day.

The new features let advertisers schedule an ad campaign to run at certain times of the day, location or type of device, though surprisingly, this last option appears limited to smartphones, not tablets, at least as a distinct ad target. Google lists examples of how smartphones can be used in enhanced campaigns while it claims tablets are increasingly being used in the same way as desktops.

“…there are many more digital screens and devices to come, with the lines between them continuing to blur,” said Sridhar Ramaswamy, Senior VP of Engineering at Google, in a blog post today. “For example, as devices converge, consumer behaviors on tablets and desktops are becoming very similar.”

However  what is  being debated that why ” Tablets” have been left out from the list ogf devices , Google is saying you aren’t going to be able to specifically target tablets separately for this,” Greg Sterling, Senior Analyst with Opus Research, told TabTimes.
“And I think there is truth to the idea that tablets are being used more like desktops, if you put aside 7-inch devices like the Nexus 7 or iPad mini. Traditional 10-inch tablets are being used more at home much like PCs, they’re just a lot easier to move around.”
Sterling said mobile ads have traditionally been harder to track than online ads directed at desktop users and Google hopes the enhanced AdWords will generate more mobile revenue by giving potential advertisers more options and easier ways to target mobile users. 
“Using bid adjustments, with three simple entries, they can bid 25% higher for people searching a half-mile away, 20% lower for searches after 11am, and 50% higher for searches on smartphones. These bid adjustments can apply to all ads and all keywords in one single campaign.”