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Mashable recently published a report on Most Pinned Items ccording to business intelligence firm RJ Metrics, 17.2% of all pinboards are categorized under Home, followed by Arts and Crafts (12.4%), Style/Fashion (11.7%), Food (10.5%) and Inspiration/Education (9.0%). Of those, food is the fastest-growing category. It’s also the category that gets the most repins, generating on average more than 50% repins than the second most reshared category, Style and Fashion.
The results were drawn across a sample of approximately 1 million pins across 9,200 different users.
The study also identified the most popular board names on Pinterest. More than 3% of all boards are titled “For the Home,” followed by “My Style,” (1.97%), “Products I Love” (1.86%), “Books Worth Reading” (1.68%) and “Food” (1.23%). (UPDATE: One of our commenters pointed out that the first three of these are default boards Pinterest gives users when they sign up.) Interestingly, pinboards about products tend to generate the most “likes” from users.
Top 10 Categories on Pinterest
1. Home (17.2%)
2. Arts and Crafts (12.4%)
3. Style/Fashion (11.7%)
4. Food (10.5%)
5. Inspiration/Education (9.0%)
6. Holidays/Seasonal (3.9%)
7. Humor (2.1%)
8. Products (2.1%)
9. Travel (1.9%)
10. Kids (1.8%)
10 Most Popular Board Names on Pinterest
1. For the Home (3.15%)
2. My Style (1.97%)
3. Products I Love (1.86%)
4. Books Worth Reading (1.68%)
5. Food (1.23%)
6. Favorite Places & Spaces (1.00%)
7. Recipes (0.75%)
8. Craft Ideas (0.74%)
9. Christmas (0.72%)
10. Crafts (0.65%)
- More than 80% of all pins are repins.
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