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Showing posts with label samsung. Show all posts
Showing posts with label samsung. Show all posts

August 2, 2016

how samsung killed the blackberry star :the inside story

" the end of blackberry and the rise of samsung"

 
As smartphone market gathered crescendo with the launch of iPhone , RIM’s first signs of trouble started in US results.The iPhone’s arrival in 2007 dented RIM’s market share but dint slowed its growth. But as Android gained traction,Blackberry showed signs of getting hit. For 7 straight quarters in a row,from late 2008 to 2010 summer RIM recorded revenues of around $2billion for each period followed by a dramatic slide quarter on quarter with sales dramatically falling to $1billion in the quarter ending August 2011. As Android siphoned off market share led by  droves of OEMs which lapped up Android to power their low cost handsets.

For RIM, this was the ultimate death knell. Meanwhile RIM’s share of Verizon’s smartphones sales dropped to a 14% from the last 3 months of 2010 from 60% a year earlier.The drop was also significant at Sprint, which saw blackberry shares fall from 63% to 22% and continuing the disaster ‘ T mobile share of RIM phones dropped from 60% to 18%. Never in the history of RIM it has confronted such a situation.

However another player which changed the dynamics of the smartphone market was Samsung. Samsung was the largest electronics component supplier in the world , which supplied Rivals, RIM and iphone componens for their phones. Due to Samsungs size and scale it could easily outspend, Nokia, RIM and Motorola in terms of Its huge marketing budgets


If Samsung lost a smartphone sale, it made its money by supplying the components to the winner.As a critical supplier, Samsung had access to the latest new technology ,priority on supply and the chance to have a first peek inside its competitor’s hardware. In the book, Loosing the signal, RIM’s joint CEO, Jim Balsillie talks about the Samsung marketing budgets  ” In 2010 when I saw the huge splash made by Samsung, and got to know about its huge marketing budget, it have me the chills, and I knew that out crown jewel, Blackberry was now loosing its way to becoming a crackberry.

January 16, 2016

5 most frequently used mobile handsets across europe and north america




 "5 most frequently used mobile  handsets across  europe and  north america"




 mobile handset usage by mobile talk time  across Europe and North America


Smartphones from Apple, Samsung and Blackberry are among the most frequently used  mobile handsets in Europe and north Africa. The above chart shows the ” mobile phone” usage  by time( hourly users ) across north America and  Europe.
.
Apple’s iPhone 5,iPhone 4S and iPhone 4 topped  total mobile hourly usage, followed by Samsung Galaxy S3, Galaxy S2 and Galaxy S4.

RIM’s Blackberry handset models led by BlackBerry 9900  ranked no 3 as the most frequently mobile handset OEM’s


January 12, 2016

the most popular VR headset with highest buzz across social web

" virtual reality headset marketshare "



2016 is supposed to be the breakthrough year for virtual reality headsets. Virtual reality is something that has generated a lot of buzz last year , but 2016 is when the products for VR starts to get launched.. 2016 will   will see  360-degree videos displayed on smartphones giving consumers a first taste of what’s to come

 VR  helps users get immerse and experience real life  environment, thereby allowing users to be on  the surface of a mount everest or moon or mars. The most crucial device needed to experience VR ( virtual reality ) is  head-mounted display (HMD) which helps the user immerse in the virtual environment

Leading technology  experts predict  2016 as the breakthrough year for virtual reality headsets. This data shows which company has done the best job of teasing its product to the public? According to a survey conducted by Statista earlier this year, Facebook’s Oculus Rift scores highest in terms of consumer awareness with 35 percent of the respondents having heard of it.

December 12, 2015

with 1.43 billion smartphone shipments in 2015 IDC predicts slowdown across global markets

Global smartphone market is set to slow down,with china smartphone sales cooling off . However growth will come from the Middle East and Africa, with gains of nearly 50 percent, overtaking other emerging economies such as India and Indonesia

IDC: Smartphone Vendor Market Share 2015, 2014, 2013, and 2012 Chart Global smartphone sales growth will cool to single digits for the first time ever amid a slowdown in China, a new market forecast said Thursday. According to  IDCworldwide smartphone shipments to grow 9.8 percent in 2015 to a total of 1.43 billion units. The forecast  expects slower growth in many Asian markets, Latin America and western Europe

IDC  also predicts that  Android is likely to remain dominant this year with a market share of 81.2%  while Apple captures 15.8 percent of the market. It expects Windows Phone to hold just 2.2 percent of the market and other operating systems 0.8 percent. The cooling is expected to continue through 2019, IDC said.


December 5, 2015

samsung enormous advertising and marketing budget




'samsung enormous advertising and marketing budget'
how much samsung spends on its ad budget compared to industry standards. Samsung marketing budget stands at $4000million and is twice the marketing budget of Microsoft corp.
SAMSUNG MARKETING BUDGET IS 3 TIMES DELL AND HP’s advertising budgets 

November 4, 2015

comparison features of HTC One M9+ vs Xiaomi Mi 4C



comparison features of HTC One M9+ vs Xiaomi Mi 4C Both phones have above average cameras. Their primary cameras are both at least 8 megapixels, which is a good baseline for capturing high quality images. These phones can record high definition (HD) video in 1080p or better, which is standard in most modern models.


The One M9+ can record video in 4K Ultra HD, while the Mi 4C supports recording up to 1080p, a lower resolution. While 4K is a significantly higher resolution, it requires much more storage space than other levels of video quality.

November 3, 2015

4G Smartphones supporting wireless charging between 13 to 20 megapixel camera resolution


These following smartphones meet the critera’s of being a 4G, with wireless charging, with a camera resolution between 13 to 20 megapixels .

LG G4
Android 5.1 Lollipop
Launched July 2015

 Samsung Galaxy Note 5
Android 5.1 Lollipop
Launched :August 2015

Samsung Galaxy S6
Android 5.0 Lollipop
launched :April 2015

 Samsung Galaxy S6 Edge
Android 5.0 Lollipop
Launched :April 2015

October 31, 2015

globally every 8 smartphones bought are powered by Android ,as iOS growth declines



dfsg


According to IDC, the smartphone OS during Q2,2015  was  led by Android who remains the  undisputed number 1  with a marketshare of 83% ,and  leads by a huge  margin as compared to its nearest competitor at 14%. 

The number 2 is Apple’s iOS with 14%, followed by windows phone with 2.6%


"Android vs iOS marketshare comparison"


Likewise the next  chart ( above this) shows marketshare of smartphone OS as of Q2,2014,during which  Android had 76% marketshare .Meanwhile  iOS smartphone OS  looked strong at that point with almost 20% marketshare However its growth fizzled down  and as the first chart shows.

July 13, 2015

10 years of smartphone sales : Apple, Android and Nokia


how  nokia countered android and apple

This chart compares Nokia  against  the booming android growth and the growth of Apple smartphones since 2007 . However Nokia was  already faltering as samsung came out with its mind blowing products..and the declining share of RIM and adoption of Android  OS standard all but killed the brand

June 11, 2015

Top 10 biggest spending brands in US: infographic


The list of top 10  brands in US with highest ad sends



 Samsung, Amazon lead the charts  as the biggest spender when it comes to brand advertisin . Honda, Kia Motors, Lionsgate, T Mobile, Dish and IAC are the other  brands who has put all their effort into advertising blitzkrieg .

May 22, 2015

24 out of every 100 smartphone sold this year was samsung

"smartphone shipments Q1 2015"top 5 smartphone  vendors in 2015

Apple Xiaomi and Huawei was the biggest winner in Q1,2015 with a growth of more that 60 , 39%and 27%. respectively.In 2015  Samsung  contributed 24% os smartphones shipped globally compared to  30% in 2014Q1 a drop of over 6% Meanwhile 
Apple gained 3% and formed 18% of smartphone shipments in 2015  to be the number 2 brand after samsung

May 13, 2015

2009 to 2015 :change in the mobile industry competitive ecosystem


" the change in the mobile industry " 2009 to 2015"

 Just 6 years have shaken up the mobile devices competitive landscape

The  above chart  compares and depicts the changes in the mobile industry since 2009 onwards In just over 5 years  the mobile landscape has undergone  a massive shift across its competitive ecosystem . RIM and its brand Blackberry have almost but disspeared. The mobile OS Symbian is history. Microsoft has started making phones  after picking up Nokia which was not a long time ago ” the market leader in many counties ..Android today has over 60%  mobile OS share as compared to just 4% share back in 2009 

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Mobile OS Marketshare Comparison : UK vs France


Highest Ownership of tech devices 



May 8, 2015

ultramobile and tablets driving 300 million device shipments in india this year

"device shipments in india to exceed 300million "

"mobile and smartphones marketshare in india"


*Note: The Ultramobile (Premium) category includes devices such as Microsoft’s Windows 8 Intel x86 products and Apple’s MacBook Air. The Ultramobile (Tablets and Clamshells) category includes devices such as, iPad, iPad Mini, Samsung Galaxy Tab S 10.5, Nexus 7 and Acer Iconia Tab 8, HP Pavilion 11, Lenovo Yoga 2 11 and Dell Inspiron 13.

The combined shipments of devices (PCs, tablets, ultramobiles and mobile phones) in India are forecast to total 300 million units in 2015, an increase o

f 4.5 percent over 2014, according to Gartner, “The traditional PC market will grow by 2 percent, with a 9 percent increase in the notebook market in 2015,”

Mobile continues its growth, and  are projected to grow 5 percent in 2015 (see Table ). Lower pricepoints  of smartphones and tablets with their increasing  penetration led by  better functionalities  have led  its high growth segment in the Indian mobile phone market. Global vendors, such as Samsung, LG, Motorola, and Nokia, along with local players like Micromax, Karbon, Spice, and Lava are doing well in the smartphone segment.

iphone and ipad make up 27% mobile ad impressions in europe


iPad and iPhone  together forms 27% of total mobile ad impressions in europe

iPhone  with 22.8% and ipad with 5.5%  lead as the tops handsets with the highest mobile ad impressions.However in terms of manufacturers Samsung  is the number  one  with 39% share ( down in Q1 2015 followed by Apple with 39% ( growth of 3.9% in  Q12015)



April 29, 2015

Chart of the day : ipad loosing its way in the tablet market


Find more statistics at Statista

 Apple’s  seem to be loosing its leadership position in the tablet market . Apple was the first to enter this market back in  2010  and seems to   have lost their way since its heydays in 2013 when it was in its height of popularity. Tim Cook had termed the dip in sales a speed bump last year. However it seems that this bump is beginning to  slowly look like the  entire road  is bumpy

So how did this happen ? : Blurring of lines between the ipad mini and iphone and original ipad: The ipad mini killed the market for apple. The ipad was the kind of Tablet users liked. Stylishly designed..just the right size.The mini killed this market as ” it only served to  giveusers the message that  even an standard smartphone can be a tablet .Plus the pricing played a big role with the iPhone 6 Plus costing  about the same as an iPad mini up front.

This was a typical positioning disaster you cant  be everything to everyone. The ipad mini started 
cannibalizing its own  flagship brand . You can see  cannibalization of the iPad is shown in a chart from Credit Suiss

Phablets vs Tablets : has the 4 inches Screen Smartphones killed the Tablet star ?

the phablets   have cannibalised the tablet market

The chart shows how Phablets has  sounded the death knell for Tablets

Below the cannibalization of the iPad is shown in a chart from Credit Suisse. Characterizing phablets as “4+ inches” seems a little out of date, but the point is clear, phablets like the iPhone 6 are eating into tablet share across the board.

March 25, 2015

Companies with the biggest spends on Research and Development: Top 10



RD spends by Top 10 companies

Companies that spends the highest on R&D(research and development)


Volkswagen, Samsung and  Intel leads in the RD ( research and development spends). Volkswage spends $13.5billion,with Samsung almost spending the same amount with $13.4, followed by Intel with$10.6billion. Microsoft spends  $10.4 on RD,while pharma giant Roche spends  $10billion

March 24, 2015

Handsets that account for the highest share of mobile impressions in Latin America

Latin American mobile advertising

Latin American mobile handsets with highest mobile advertising impressions

 A recent study from mobile ad network Inmobile shows that ” Apple iphone leads with 7.6% share in handsets with highest mobile ad impressions in Latin American market . S Surprisingly Motorola XT 1033 with 4.6% comes no 2 and Samsung GT 18552b is at number 3 with 2.6%. In terms of overall manufacturer’s Samsung, Motorola and Apple forms the top 3 OEM’s with highest market share of mobile ads in Latin America

March 4, 2015

Global Top 10 Mobile Phone Manufacturers by MarketShare

mobile vendors  marketshare

WORLDWIDE MOBILE HANDSET MAKERS  COMPARISON 

The latest data on Worldwide Mobile Handset manufacturers/OEMs published by Garter recently, does not have too many surprises baring the fact that Microsoft has now taken up the place vacated by Nokia who was once the worlds biggest mobile handset manufacturer 

Here are Some of the Highlights

 1.)Clearly and substantially Samsung does the talking in number. Its way ahead from the rest both in volumes and marketshare .Controlling 21% global mobile handset marketshare ranked the number 1. 

2)Apple comes 2nd with 10.2% marketshare shared by their iPhone versions.Drilling into Apple’s geographic data shows that it has been able to increase its Chinese sales by 56% and US sales were up by 88% 

3)Microsoft with 9.9% global marketshare ranks 3rd and also has been the biggest gainer in terms of volumes and marketshare YoY ( .obviously due to the Microsoft’s acquisition of Nokia) 

4)The Chinese Manufacturing Giants are fairly well represented in the form of,LG, Huawei TCL Xiaomi and ZTE   

 5)Together the top 3 OEM’s Samsung, Apple and Microsoft held 40% of the Global Mobile Market in 2014, a far cry from lets say 2007-08 . when the likes of Nokia/ RIM/ Samsung /Motorola used to control 65% of the market