Online Marketing Trends

The chart compares the marketshare of Google with Bing ( earlier MSN ) Yahoo , Ask and AOL search.

In 2005-2006 saw Yahoo giving a tough fight to Google with yahoo claiming 30 and 28% and Google claiming 37% and and 44% .

However since 2009, Google marketshare is above 60% and for the last 6 years, Google has consistently managed to beat Yahoo and Bing with a comfortable margin.

Bing on the other hand has increased its share to above 15% and in 2014 has managed to garner almost 20% ( 19.4% ) from 11% in 2010. In the last 5 years Bing has increased its marketshare by 8% Meanwhile yahoo has been loosing its marketshare and from 16.7% in 2010 to 10% in 2014

The chart shows the number of webpages that has been indexed by google from 2008 to 2014. Google has 90,000 servers to cache and index all these monumental data . This is almost double the pages as compared to yahoo+ Bing. ( data: statisticsbrain)

The above chart shows the number of Google searches since 1998 onwards by year and by day

Source: Google Official History, Comscore, Statistic Brain Research Institute

The most shared selfie across the world wide web  5 Interesting and intriguing digital marketing statistics that made headline this week

Reddit  Controversy,US Womens Football team, Nike and Birthdays


2)Nike’s association with the US women footballs team  bore fruit as Nike showed a 121% higher user association with the brand and victorious US women football team  than tournament sponsor, Adidas, in content across 600,000 Web, mobile and social-media sites.

3)Youtube viewership  during the women football world cup broke the 19 million record  it generated a year ago during the FIFA 2014  as it exploded  and set an all time record  for any football event during the women’s tournament with 28 million views

4)IBM got  its ales and marketing staffers to promote its products and services  across social media sites and created a hashtag #NewWayToWork, which  resulted in  120 million digital impressions which drove 141,000 clicks to campaign

5)Approximately 26% Americans fake birthdays to get a better deal online . This was based on the results of a research conducted by Mindshare North America’s retail arm, Shop+, who analyzed more than 1,000 responses to understand how 18- to 34-year-olds really use the web and how they shop .

6)US independence day celebration seems to be going on .Till now over 26million Americans have changed their FB profile picture to include a rainbow as a show of solidarity shown by US supreme court and LGBT community

GOOGLE INDEX VS BING INDEX

 The chart shows the size of the World Wide Web  Indexed pages by google . Google so far according to the chart according to worldwebsize has  indexed 47 billion pages . The no 1  chart compared the  search index of bing  and google ;

According to Google  it has indexed 30 trillion unique individual pages. That up an astonishing 30 times in five years: Google reported in 2008 that the web had just one trillion pages. Google says that it stores information about those 30 trillion pages in the Google Index, which is now at 100 million gigabytes

. That’s about a thousand terabytes, and you’d need over three million 32GB USB thumb drives to store all that data.

The value of the search economy

1. The Indexed Web contains at least 4.72 billion pages (Monday, 29 June, 2015). grown by 44% annually during the preceding ten years. 
2. According to Mckinseyƒ Search represents 10 percent of the time spent by individuals on the Web, totaling about four hours each a month.29 ƒ
3. Approximately 25 percent of the traffic to the Websites of mainstream content creators results is referred by search engines.
4. The return on investment (ROI) for those that deploy search are high. Advertisers do well, earning an average ROI of 7:1
5. The value of search to retailers was estimated in 2009 at 2 percent of total annual retail revenue in developed countries and 1 percent in developing ones. That is equivalent to $57 billion to $67 billion in the United States and $2.1 billion to $2.4 billion in Brazil.10

More and more advertisers and marketers are moving their display share of wallet  to  programmatic inventory buying. This kind of model is different from the ‘ Ad Networks”  kind of marketplace, which has only 3 parties.. the  1)advertiser, the  2)ad Aggregator/Syndicator  or Ad networks/ Site Reps and the 3)Publishers . However  Programmatic ad buying encompasses an array of technologies that automate the buying, placement, and optimization of online media inventory. The last two years has seen RTB/ Programmatic ads taking more and more marketshare.

IDC expects programmatic spending on display and video ads, including on mobile devices, to more than triple this year, to $675 million, growing nearly 10 times the overall display-ad market. This kind of ad display market has 4 essential steps
1 Ad Exchange .2 Real-time Bidding (RTB) .3 Private Marketplace (PMP) .4 Demand-side Platform (DSP)

The web Search industry  have seen sinc 1996 ( 15-200 years) and   this makes the industry mature enough to expect higher valuations.At the same time, Communication and Ecommerce companies on average been around about 10-15 year, while gaming ( online/mobile ) are comparatively newer  and hence valuations lower 

SaaS and B2b has been termed as the ” way to get rich fast”which means.. get high valuations within a short time and they probably sell it off at a premium or  go the IPO way

tags#online,#digital,web,#media,#social,#mobile,#marketing,

Q1,2015 has seen google increase both its profit and revenue .While its profitability grew by 4% to reach $3.59bn (£2.37bn) its revenue rose 12% in Q1,2015 to reach $17.3billion. This was mainly due to 11% online ad revenue growth which touched  $15.5bn. Google’s core revenue, which excludes payments to traffic partners stood at $13.91b. 

Out of a total digital spends of $145billion,,Google accounted for 31.42% of global  spends compared to 31.86% in 2013. Meanwhile facebook ‘ commanded 8% of global ad spends.One of the reason on why google has failed to add  a  bigger pie of the  total $145b ad spends, is due to the fact that  US and China make up 50%  of $145 global ad spends.The Chinese market is still hardwired by Chinese players and for Google this is obviously hurting .Google lost mobile ad market share in 2014, down to 38.2% in 2014 from 46% in 2013, with Facebook’s ad share up from 16.4% in 2013 to 17.4% in 2014.( data : emarketer)

MOBILE SPENDING BY ONLINE DISTRIBUTION CHANNEL Mobile display dollars will continue to increase, outpacing mobile search Mobile display is expected to reach $14.67 billion in 2015 as compared to $9.65 billion in 2014, a growth of over 50%. This number is set to increase to $33.9 billion by 2019

Top 100 B2b Marketing Spends by media /Adage/Mcharts

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.The media mix  data is as below

1. Broadcast and cable TV combined to account for a leading 56% of that spending, up by 3% from 2012. 
2. Spending on internet display ads grew most quickly, by 25.3%. 
3. The only other medium to see an increase among the top 100 was outdoor (+2.4%), 
4.  Print media, specially magazine  continued to remain relatively flat (-0.3%), newspaper spending came down by 9.4% and radio spend declined by 13.7%.
5. Meanwhile, spending by B2B advertisers outside the top 100 dipped by 0.5% to $10.2 billion
6. Apple was the nation’s No. 2 b-to-b advertiser last year, spending $218.1 million on b-to-b ads, up 39.0%,around 65% which was on TV

This  data by statistic shows the market share of search engines in the United States, from 2008 onwards  to  April 2014 by share of search queries. In January 2014, Microsoft’s Bing  handled 18.3% and in April this was upto 20%  of all search queries in the United States. Google  continues to be the undaunted and unchallenged Leader with over 65% of search marketshare this year .During the same period of time, Yahoo had a search market share of 10.4% down from 20% in 2011..

This statistic shows the number of core search queries processed by the top four online search engines in the United States as of April 2014. During that month, Yahoo processed 1.86 billion search queries and market leader Google processed 12.58 billion search queries.

The above chart published by statistica from a research report undertaken by Booz & Company estimates of the paid content revenue in the United States from 2009 to 2013, broken down by content category. 
According to Booz & Company, games will generate 2.8 billion U.S. dollars revenue in 2013. Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 – 2017″ market research report show the overall value of the mobile content market as well as the value of the mobile games market in 2011

data via Statista

You will find more statistics at Statista