Source: Interactive Advertising Bureau Research Date: May 30th, 2015
Search spends slows down by 5% while , Mobile spends grew by 8% .
1)Meanwhile banners ads ranks no 3 in terms of digital spending share but it declined by 3% ( 16% in 2014 vs 19% in 2013 )
2)Last year saw unprecedented spends o
n mobile as spends grew by 8% in 2014 a
nd formed 25% of digital ad spends in contrast to 17% in 2013.Mobile ranks number 2 in overall brands spends across the online media
3)Search spends has been impacted last year as ad dollars started shifting to mobile
as search spends declined 5%. Although search marketing ranks no 1 in digital spending for both 2013 and 2014 , its share has come down to 38% in 2014 as compared to 43% in 2013
4)
Online video ranks number 4 in terms of spends with a share of 7% allocated to it ( no change
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