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Showing posts with label search. Show all posts

May 26, 2014

42 Million Chinese Consumers purchased Mobile on the web

Mobile sales reach 66billion Yuan in China from online

Latest research data published by ChinaInternetWatch showed that China mobile phones online sales volume reached 42.8 million and online sales hit 66.39 billion yuan (USD 10.74 billion) in 2013, with over 40% YoY increase. Mobile sale peaked during Double 11 promotion, sold out 4.48 million on November 11, 2013( . Tmall created Double 11, which is on Nov 11, nicknamed after Bachelor’s Day by Chinese. Taobao normally can expect sales of over billion yuan on one single day. Last year, the total sales exceed 3 billion yuan (USD 490 million

April 23, 2014

US Digital and Mobile Ad Spends for form 25% Media Spends

Total spending on US paid media reached $171.01 billion in 2013. eMarketer expects total media ad expenditure to rise 3.6% this year and maintain annual growth between 3.1% and 4.1% through 2017. This year is set to see investments in digital advertising and mobile devices, will total $42.26 billion this year, or nearly one-quarter of all ad dollars 

April 22, 2014

December 13, 2013

84% of Mexicans between the age of 13 to 15 have mobile phones

The infographic  shows the state of Mexico Online Landscape, according to IAB ( Internet  advertising Bureau ) The study shows  that Mobile usage in Mexico as conducted by Millward Brown , Havas Digital  shows the Habits of mobile devices usage patterns in Mexico

According to the study, 84% of Mexicans age 13 and older have some mobile and 6 out of 10 surf the Internet actively through them.

November 6, 2013

Online Marketing Media Budgets :US vs UK

digital marketing investment vs revenue

Emarketing Advertising spends by industry and Revenue Returns

UK Digital Marketing Spends : vs Digital Marketing Revenues 

Brands and Marketers in UK spends  35% on Emarketing while and they derived 34% revenues from the digital Channel  

US digital  spends vs other media spends

US Media Spends on Advertising : TV vs Internet vs Radio vs Outdoor vs Print  emarketer forecast

A recent report by Econsultancy, in association with Responsys, shows that  in UK  on average 35% of their total marketing budgets on digital with a revenue contribution from digital at 34%  The survey – of respondents primarily from the UK (46%) and other European countries (19%) – finds that 56% are spending less than 30% of their budgets on digital channels, while 32% are devoting more than half of their budgets to these channels. 

According to the study, 71% of companies plan to increase their digital marketing budgets by an average of 28%, compared to only 20% who expect to raise their traditional marketing budgets, by an average of 26%

Notably, though, despite multiple signs that the budget mix increasingly favors digital  the overall average of 35% of budgets allocated to digital actually represents a slight drop from 36% last year.

January 13, 2013

May 29, 2012

Mobile vs Social Media: Making of Revolution in the Restaurant Industry

How Social Media is Revolutionsing the Restaurant Industry | Business 2 Community:While serving quality food has always been critical to a restaurant’s success, that effect is much more pronounced with the proliferation of socialmedia.

A bad experience can be shared through social media much quicker than it can circulate through a community by word of mouth.that most people in a restaurant will now have a high powered camera on their phone and people are getting snap happy every time they go out. Log on to the likes of Instagram and you will instantly see a huge range of food dishes from all the people you follow. 


On the positive side, that also means a restaurant can build a positive reputation at a much faster pace. So what are the social tools available today which a restaurants can use

1) Facebook Brand Page
2) Booking a table via Twitter
3) Checking in via Foursquare/ Nearme/Gowala/ Facebook Places.
4) Mobile Apps for  appointment setting/ menu deciding, rating and sharing
5)Mobile Payments ( via Google Wallet,  by NFC phones
6) Post Feedback review   page on Twitter/Facebook
7) Incentivize   users coming via  social/ Mobile  ” channels”  by  a discounted coupon, arranging meet ups ” for specific locations .. with a buffer and free drinks thrown in . or having a ”  three month” food coupons”which users can redeem, only via the social web

 Mobile Apps too have become very important for” the restuarant industy, as many mobile apps enable users to rate, share and upload pictures via ” Foursquare, Facebook Places or Twitter, and relay their location   which goes viral quickly in  real time , and  this might also lead to a new customer acquisition,  assuming sme of their friend lists.. wishes to  check in at the same place. One of the Apps which specifically does this is  Foodspotting
 ( I do not work in any Restaurant  and niether a spokesperson for any brand .. the views and the brands which are mentioned are for reference only. In case you wish to  share how brands and marketers are using social media , Pls tweet me @ aerosmith071/ or you can add me at Facebook at  or mail me at [email protected])

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