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Latest research data published by ChinaInternetWatch showed that China mobile phones online sales volume reached 42.8 million and online sales hit 66.39 billion yuan (USD 10.74 billion) in 2013, with over 40% YoY increase. Mobile sale peaked during Double 11 promotion, sold out 4.48 million on November 11, 2013( . Tmall created Double 11, which is on Nov 11, nicknamed after Bachelor’s Day by Chinese. Taobao normally can expect sales of over billion yuan on one single day. Last year, the total sales exceed 3 billion yuan (USD 490 million
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Showing posts with label search. Show all posts
Showing posts with label search. Show all posts
May 26, 2014
April 23, 2014
US Digital and Mobile Ad Spends for form 25% Media Spends
Total spending on US paid media reached $171.01 billion in 2013. eMarketer expects total media ad expenditure to rise 3.6% this year and maintain annual growth between 3.1% and 4.1% through 2017. This year is set to see investments in digital advertising and mobile devices, will total $42.26 billion this year, or nearly one-quarter of all ad dollars
April 22, 2014
December 13, 2013
84% of Mexicans between the age of 13 to 15 have mobile phones
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The infographic shows the state of Mexico Online Landscape, according to IAB ( Internet advertising Bureau ) The study shows that Mobile usage in Mexico as conducted by Millward Brown , Havas Digital shows the Habits of mobile devices usage patterns in Mexico |
. According to the study, 84% of Mexicans age 13 and older have some mobile and 6 out of 10 surf the Internet actively through them.
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November 6, 2013
Online Marketing Media Budgets :US vs UK
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UK Digital Marketing Spends : vs Digital Marketing RevenuesBrands and Marketers in UK spends 35% on Emarketing while and they derived 34% revenues from the digital Channel |
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US Media Spends on Advertising : TV vs Internet vs Radio vs Outdoor vs Print emarketer forecast |
January 24, 2013
January 13, 2013
June 7, 2012
May 29, 2012
Mobile vs Social Media: Making of Revolution in the Restaurant Industry
How Social Media is Revolutionsing the Restaurant Industry | Business 2 Community:While serving quality food has always been critical to a restaurant’s success, that effect is much more pronounced with the proliferation of socialmedia.
A bad experience can be shared through social media much quicker than it can circulate through a community by word of mouth.that most people in a restaurant will now have a high powered camera on their phone and people are getting snap happy every time they go out. Log on to the likes of Instagram and you will instantly see a huge range of food dishes from all the people you follow.
On the positive side, that also means a restaurant can build a positive reputation at a much faster pace. So what are the social tools available today which a restaurants can use
1) Facebook Brand Page
2) Booking a table via Twitter
3) Checking in via Foursquare/ Nearme/Gowala/ Facebook Places.
4) Mobile Apps for appointment setting/ menu deciding, rating and sharing
5)Mobile Payments ( via Google Wallet, by NFC phones
6) Post Feedback review page on Twitter/Facebook
7) Incentivize users coming via social/ Mobile ” channels” by a discounted coupon, arranging meet ups ” for specific locations .. with a buffer and free drinks thrown in . or having a ” three month” food coupons”which users can redeem, only via the social web
Mobile Apps too have become very important for” the restuarant industy, as many mobile apps enable users to rate, share and upload pictures via ” Foursquare, Facebook Places or Twitter, and relay their location which goes viral quickly in real time , and this might also lead to a new customer acquisition, assuming sme of their friend lists.. wishes to check in at the same place. One of the Apps which specifically does this is Foodspotting,
( I do not work in any Restaurant and niether a spokesperson for any brand .. the views and the brands which are mentioned are for reference only. In case you wish to share how brands and marketers are using social media , Pls tweet me @ aerosmith071/ or you can add me at Facebook at http://www.facebook.com/sumit.roy2 or mail me at [email protected])
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