Online Marketing Trends

1a)WORDSTREAM  KEYWORD SUGGESTION TOOL” basic tool for generating keywords suggestion along with search volume metrics

1b)WORDSTREAN KEYWORD NICHE FINDER :useful for building keywords  for a new list of niche content which you want to optimize

2.)QUINTURA : provides interactive keyword data in the form of a cloud. Along with a tag cloud also sits a traditional SERP pages. This visual tool can give you some great keywords along with phrases which you might have overlooked . Just watch the tag cloud, change its shape as it automatically changes its shape, with the most relevant keywords, grow bigger while the long tail grows smaller.

3.)GOOGLE SUGGEST ; you might be already familiar with this tool along with google keywords inventory research tool.

4.)SOOVLE : shows real time search terms as you search them,this is ordered by their popularity of keywords. This is a one stop destination that polls, amazon, bing, wikipedia and answers.com and pulls out all relevant keywords, which most sites tend to overlook, refreshed dynamically each time you pause during typing. This keyword tool helps you to tap into 7 top researches at once

5.)YOUTUBE SUGGEST; in case you are interested to find out search terms for video optimization, this is the site to go. As you start to type keywords, it sharts showing the most popular keywords instantly

6.)SEMRUSH ; one of the most popular tools that help you narrow your keyword and extract the most popular and shows you the long tail keywords as well

7)KEYWORD SPY : one of the best tool to research  know your competitors keywords, including how much they have been spending on paid as well as organic searches besides giving you a ranking of your competitors as well as  your own keywords. It has a paid version and a free version .

8)SPYFU :This is one of the competitors of keyword spy and an excellent resource to understand you competitors seo optimization  and where they rank. It allows you to run a check on popular keywords and provides insights on how much your competitors are spending on the paid ads

With more than 75% smartphone penetration  in US , mobile now accounts for 45% of online search traffic , searches from mobile  forms 45% share of US organic search traffic in Q1,
The iPhone (18%) and iPad (12%) alone contributed a combined 30% of organic search traffic, per the report, more than double the share (13%) from Android devices.
While mobile search search traffic  grew by 54%YoY,in Q1, desktop search traffic rose by 14%  According to google 47% of  its search traffic now comes from mobile

This  data by statistic shows the market share of search engines in the United States, from 2008 onwards  to  April 2014 by share of search queries. In January 2014, Microsoft’s Bing  handled 18.3% and in April this was upto 20%  of all search queries in the United States. Google  continues to be the undaunted and unchallenged Leader with over 65% of search marketshare this year .During the same period of time, Yahoo had a search market share of 10.4% down from 20% in 2011..

This statistic shows the number of core search queries processed by the top four online search engines in the United States as of April 2014. During that month, Yahoo processed 1.86 billion search queries and market leader Google processed 12.58 billion search queries.

The above chart  compares  the  time taken  for consumer ownership  of Mobile Phones ( Feature Phone) a While it took 5 years for Feature Phones  to reach  84% penetration.from  10%  ( 2008 to 2013).   In Contrast Smartphones Penetration in Indonesia grew by 100%  ( 12% to 24%) in just 2 years

The above data shows the ” top 5  handsets with highest share of ad impressions, in Indonesia are  Samsung Galaxy Y and  Nokia X201

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source : webmarketing123

In a recent post at Google blog. Google’s Business Product Manager for Trust & Safety” Shuman Ghosemajumder” gave an interesting insight on how Google was utilising data and other filters in preventing click fraud. Official Google Blog: Using data to help prevent fraud

Google basically uses three steps to ensure that advertisers do not pay for invalid clicks or clicks that have no intent ( of converting into actual sales )

The three stages are: (1) proactive real-time filters, (2) proactive offline analysis, and (3) reactive investigations.

Google uses sits logs to detect any fraduent activity and these logs acts like detective agents constantly sniffing out suspicious behavior.. These Logs serve as a huge repository of data which are used to detect patterns, anomalous behavior, and other signals indicative of click fraud.

IP addresses of users also serve as important focus points for analysing user patterns in clickthroughs.

Google says that the number of invalid clicks fluctuate constantly but they average less than 10% of all clicks.

On page factors are those that directly affect your website. Here are a few on-site optimization factors which influence search engine rankings . On site Optimization factors should form an essential part of your web site marketing tools since it is in your control. Whereas of site factors are factors which you have very little control. Lets now see how to optimize your on site page factors.

Page Title :One of the most basic and important factors in your SEO strategy . A title should be a small summary of your website which should have your target keyword.

Keywords in url: The keyword of your vertical should and must be a part of your url name.

Keywords in domain names: This is clearly a no-brainer and common sense .If you have a widget site. It makes sense to have a domain 123widget.com , rather than 321flowers.com.Same as in page-name-with-hyphens.

Keywords in description metatag: Meta tag consists of the page title, keywords and the description. All these three factors probably plays a very dominant part in your on site factors. make sure they are targeted to the appropriate vertical your catering to.Try to make it less than 200 characters.Keyword stuffing will lead to get banned .

Keywords in Body: 5 – 20% – (all keywords/ total words)Some report topic sensitivity – the keyword spamming threshold % varies with the topic.

Page Navigation and Structure : No link should be within 3 to 4 clicks away from the Homepage. Make your links page a tree like structure.

Keywords Font Size :“Strong is treated the same as bold, italic is treated the same as emphasis” . . . Matt Cutts July 2006

Keyword Phrase order:Does word order in the page match word order in the query? anticipate query, and match word order.

Hyphens in URL: The best method for giving your domain name is a space, where there can be no actual space.One or two= excellent for separating keywords (i.e., pet-smart, pets-mart)
Four or more= BAD, starts to look spammyTen = Spammer for sure. Get ready to get thrown out of google.

Excessive cross-linking: Do not cross link your websites just for the sake of bringing incoming links within the same C block (IP=xxx.xxx.CCC.xxx)
If you have many sites with the same web host, prolific cross-linking can indicate more of a single entity, and less of democratic web voting. Easy to spot, easy to penalize,easy to get thrown off by Google

Excessive changes in a page : Too many changes in a page is bound to raise suspicion. Google cna easily distinguish between old cache and new cache. Dont change your web pages randomly.This was possibly implemented to frustrate SERP manipulators. Did your last edit substantially alter your keywords, or basic theme for the sake of targeting SE? If yes .. expect significant changes in your SERPs.

Excessive Javascript :Don’t use java scripts for redirects, or hiding links.


Ps :I will have a long weekend after a long time . Its Diwali tomorrow and I wish all my readers a Happy Diwali. Have Fun, Enjoy those fireworks ,Have a Blast,and please dont forget to take care while bursting those crackers . Do try to be considerate to older people and small kids .. and yes, pause for a minute to think if you could cut down a few bucks on your fireworks and donate a few bucks to charity or maybe buy a kid some crackers . Lets try to spread some cheer to the less fortunate ones .. HAPPY DIWALI

Getting a top rank in Google can make or break your business . With more than 70% market share,no webmaster can afford to take it easy. Here are a few tips for optimizing your website and making sure you come on top in your keyword verticals in our industry.

There are two parts to your search engine strategy 1) Off page Optimization 2) On page optimization

Off-page Opimization consists of anything that is directly not connected with your own site,its all the external factors that fine tune your website and add value to your content offerings.While on page optimization is anything that is internally connected with your own website. Here are a few off page factors I have listed which plays an important role in getting a Good SERPs.In this post I shall be highlighting a few off-page Optimization techniques.

1) No of inbound links to your website: A higher number of relevant incoming links increases the PR and helps your SERPs.

2)Anchor text of your own link in other websites : Try to get links from website which the anchor text keyword your targeting. If you have a gaming site. ensure that you use the keyword games,gaming,online games.

3)Age of website linking to you: Older the page the better it is for your site. Google values old websites that have existed for some time , rather than new websites which has linked to you.

4)No of outbound links in the page which has your own link :Having a large number of outbound links is bound to decrease the PR of the site which has linked to you which in turn brings down your own page rank. This can play a negative role in SERPs.Make sure that the link page of the site which has your link does not, in any case have more than 50 links .

5)Page rank of the website Linking To You: try to get links from a higher PR site .Websites with PR:0 or a grey toolbar means that the site is either new or does not have enough credibilty to gain a Page Rank.

6) Acceleration rate of your inbound links:If you get links too fast .. you may be penalized by Google and they would dump you at sandbox .. Google algorithm assumes that you can only build links organically. A large number of links at a very fast rate is bound to raise suspicion regarding the authenticity of the links ( buying and selling links ,even though you are not doing so)

7) Theme of the page that has linked too. Similar the Theme the more favorable it is in terms of SERPs

8) Getting listed in Directories: try to get a listing in DMOZ( pretty Tough ). I have no idea how Dmoz accepts websites.

9) Page metrics Factors: Other Metrics like CTR, time spent on the website, Social Bookmarks. Dont ignore the social media, Try to add social bookmarks and social network buttons to your site,so that you cna get bookmarked by users more often,( more the number of social bookmarks, like sites like Digg,Reddit,Stumbleupon,Propellor, the more are the chances that Google will look upto your as site as favorable )

10.)Temporal Link Analysis : new links are not valued as much as the old links . Try to get all your links working. Keep a constant tap on them to see if they are broken or have been removed . Spent adequate time on maintaining your link partners.

11.) Stay Away From Link farms:Link farms are websites that has been permanently created for the sake of linking . Often you will see some Hotel sites linking to 20 other hotel sites often with identical content and links page.A link farm purpose purpose is to increase the Page Rank of the target page by driving one way links from multiple websites . The sole objective to these mini sites is to increase the PR of one site they wish to rank well in Google. Stay away from them or you risk bring a part of their network and face a permanent ban.

12)Excessive Crosslinking :within the same C block (IP=xxx.xxx.CCC.xxx)If you have many sites (10) with the same web host, prolific cross-linking can indicate more of a single entity, and less of democratic web voting. Easy to spot, easy to penalize.
“This does not apply to a small number of sites” .. “hosted on a local server”. . Matt Cutts July 2006