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Showing posts with label small business. Show all posts
Showing posts with label small business. Show all posts

July 21, 2012

August 5, 2011

State of Local Business Search : What Lies Beneath

According to Google, 20 percent of all searches are related to location. Since comScore reports that 14.3 billion searches were conducted through Google in March, this means nearly 3 billion Google search queries contained local terms.
A study from Small Business Development Centers shows that small businesses create more than 50 percent of nonfarm, private gross domestic product (GDP) and are also employers of 39 percent of high tech workers

  • More than 4 million business listings on Google have been claimed by business owners (using the Local Business Center, now Google Places)
  • Nearly 2 million listings have been claimed in the United States
  • Google has nearly 50 million Place Pages covering all types of places ranging from businesses to parks
  • Google Place Pages are viewed millions of times each day
  • 90% of online commercial searches result in offline bricks and mortar purchases (comScore)
  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)
  • 74% of Internet users perform local searches (Kelsey Group)
  • 61% of local searches result in purchases (TMP/comScore)
  • 54% of Internet users would rather use the Internet and local search then phone books (comScore)
  • 35% of all searches are local (DM News)