Online Marketing Trends

Middle east and North african ( MENA ) region continue to show brisk sales of overall mobile phones (smartphones + feature phones)  as the region ‘mobile sales grew 23% Yoy.  Smartphone sales across these regions have been  growing 3  times faster that global  smartphone growth

MIDDLE EAST AND NORTH AFRICAN MARKET : MOBILE OEM’S ACROSS THE REGION

• Samsung , Huawaei and Tecno were among the top 3 biggest players in this regions,
•  Samsung’s share in 2015 declined to 41%, a 9% decline from 50% share it had in Q3,2014
• Samsung loss was, was Tecno’s gain .The local brand Tecno saw its marketshare grow from 4.8% to 8.2% 
•  Tecno became the 3rd largest mobile player, notching up 123% increase in mobile shipments in juts under a year 
• Apple’ increased its marketshare in the MENA nations from 2.2% to 4%and broke into the top 5 largest players

 mobile handset usage by mobile talk time  across Europe and North America

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Apple’s iPhone 5,iPhone 4S and iPhone 4 topped  total mobile hourly usage, followed by Samsung Galaxy S3, Galaxy S2 and Galaxy S4.

RIM’s Blackberry handset models led by BlackBerry 9900  ranked no 3 as the most frequently mobile handset OEM’s

 Xiaomi numbers disappointed analysts as  the chinese mobile phone maker ” declared that it had missed its target of “80 to 100 million” mobile devices which it was projected to sell by the end of 2015.
According to a post on Sina Weibo (link in Chinese) from co-founder Lin Bin, the hardware company sold 70 million devices last year of falling markets
This comes amidst the slowdown in china as economies around the world, specially the stock markets took a heavy battering as chinese  debt levels  increased sharply, which has resulted in 2 consecutive weeks of bloodbath in global stock markets
That marks an annual increase of about 16%—a sharp slowdown in growth compared to the year before, when it saw sales jump 226%.

Latest data from Flurry’s reveal that among all mobile apps , apps that provide “personalization”  functionality  has been growing the fastest.
Personalization apps (such as Android lock-screens and Emoji keyboards) were by far the fastest-growing, with sessions up 332% year-over-year. The news and magazines category, which had seen below-average growth in 2014, rebounded with a strong 135% gain last year.
No 3 fastest growing mobile apps were utilities and productivity apps maintained solid growth, up 125% year-over-year after a 121% increase in 2014.

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Brand Awareness & Engagement (37%) was the most frequent goal of Finance campaigns and call to action  on  the millennial media  platform, followed by driving Registrations (30%) and Increased Foot Traffic (17%, Chart H). Finance advertisers ran Brand Awareness & Engagement campaigns at a slightly higher rate than all advertisers, and ran Registration campaigns at more than 2x the rate

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Which nations lead on terms of leading mobil Apps While USA continues to lead the world of mobile app downloads, 80%  or four of the top 5 app downloading destinations are in Asia. Not only do they account for a substantial share of downloads, they are also some of the fastest growing nations. Tags : # mobile app,# mobile usage,#holiday shopping

According to the latest  PwC report on UK Media and Entertainment market Outlook predicts that by 2018,. 50% of the UK population will own a tablet, 73% will own a smartphone and 15.5billion apps per year will be downloaded

Additionally by  2016 mobile Internet revenues will overtake fixed broadband revenues led by the ” UK consumers moving over to the mobile web. Mobile Internet subscribers will account for 88.9% of the UK population by 2018
By 2018, 50% of UK will be owing a tablet, with 73% smartphone penetration . This would lead to 15.5billion mobile apps being downloaded.

Global Entertainment & Media Outlook predicts that by 2018,. 50% of the UK population will own a tablet, 73% will own a smartphone and 15.5billion apps per year will be downloaded.

‘search marketing’ | Scoop.it: “The Search Agency has released an analysis of paid search trends in the US in Q1 2013 across devices and verticals. 

paid search across the  B2B vertical, grew by 27.2% year-over-year, while clicks stayed flat

On a quarter-over-quarter basis, impressions were up 35.5% and clicks up 15.6%. The data also reveals that while click-through rates grew by 16% year-over-year on average for all industries (to 3.15%), B2B companies saw a 21.6% drop (to 2.07%). And as click rates dropped, costs trended upwards, with average cost-per-click (CPC) for B2B advertisers up 43.4% (to $2.20), compared with a more moderate 8.6% rise among all advertisers (to $0.76).”

• Google spending grew by 17%, though that trailed Bing’s increase of 42%.
• 21.6% of search budgets went to smartphones (11.6%) and tablets (10%), up 59% year-over-year, a trend consistent with every other report on paid search. Overall, spending on smartphones grew by 68%, and on tablets by 135%.
• Smartphone impressions rose by 96% year-over-year, and tablet impressions by 74%. Smartphone clicks were up 86% and tablet clicks 98%.

The way consumers watch content has changed dramatically in recent times. Print, Audio, Video and Internet today has become integrated… and the era of Multi Screen Consumer has made TV viewing part of a multi-screen experience, that means that ; todays users use either a connected device or a gadget ( smartphones or tablets) simultaneously  According to new survey results from iAcquire and SurveyMonkey, 40% of mobile searches are conducted while users are watching TV. While the study doesn’t delve into whether or not TV prompts those searches, research released last year suggests that TV can be a significant catalyst for mobile search.  The iAcquire study also reveals that one-third of mobile device users tweeted about TV last year, a figure that seems to make sense given Nielsen’s recent finding of acorrelation between Twitter buzz and TV ratings. New survey results from Deloitte indicate that 81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.

via Ooyala

 


Media consumption is now 90 percent screen-based, whether that’s watching Netflix on your Galaxy Note II, reading an e-book on a Kindle, or flipping through a magazine on your iPad. But the TV is still fighting for viewers’ attention, and most of us give in – with gadgets in tow.

According to a new infographic from Uberflip, 97 percent of American homes still have a TV, while 81 percent have a PC. But 44.8 million people now have a tablet, while 112.4 million have a smartphone, and 70 percent of homes have a game console. It might not be an either/or proposition, however. A majority of people multitask while consuming content – 81 percent watch TV and use a smartphone at the same time. Another 66 percent combine their smartphone and laptop/PC use, while 66 percent watch TV and use their laptop at the same 

chartsbin.com


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