Online Marketing Trends

How Phablets popularity this holidays soared

data storage and cloud computing Evolution

The biggest digital disruptions  in chinese market has been the growth of  china’s online retail imports including growth of robots

40% business do not use ” security encryption” for storing data in cloud.The below infographic shows why although big data and cloud are being increasingly adopted by enterprises despite security concerns and risk awareness  and storing big data on cloud 


Despite the fact that cloud data storage is becoming more popular, a full 88% of businesses surveyed to get the infographic statistics aren’t using the cloud to its fullest because of security concerns. More than 40% of those businesses say that cloud security issues are more critical than they have ever been.

MOBILE PAYMENTS,INTERNET OF THINGS, RISE OF CHINA, AND ALIBABA’S GREAT CHINA WALL. The 10 charts show the evolution of digital marketing and online trends last year


the rise of mobile, social analytics  and cloud ( SMAC ) had been instrumental in what is known as today’s SMAC Stack—‘the fifth wave’ of IT architecture—is happening faster than anything that’s come before. By 2020, as many as 100 billion computing devices will be connected to the Web. … Retailers are strategically deploying the SMAC Stack across key business

Most popular by ratings :Social media marketing automation tools

How has the Twitter Stock fared in the last one year compared to Linkedin
Twitter One year Stock market Return
Linkedin One year stock Market returns

While Google has cut its average salary by 5% from what it used to pay in 2014, Apple and Microsoft  both has increased their pay to H1B holders by 3%.
Facebook and Amazon has kept their compensation to H1B foreign workers unchanged. Microsoft meanwhile  has raised it by 3% .

FACEBOOK FEATURES TIMELINE

Evolution of Facebook Features: 2008 to 2015

The Investors behind PINTEREST

a)Bessemer Venture Partners
b)FirstMark Capital
c)Andreessen Horowitz

2)Private Equity Investors: 

a)Goldman Sach

3)Corporate Investors:
a)Fidelity Management & Research Company
b) Rakuten

 4)Hedge Fund Investors:
a)Valiant Capital Partners

how social buttons increase email marketing effectiveness”.Lessons from Nike

how Instagram can be used to decrease bounce rates and increase engagement

According to a recent conducted study by Curalate and the Internet Marketing Association, only 8% are using social media images and posts to drive email marketing tweet

Instagram’s popularity as a social media photo sharing site is a great opportunity for marketers to use them as a social email marketing strategy. the study also revealed that For example, while 76% of emails include social media buttons, just 14% of emails are being optimized with social images. and , Instagram images are used within emails less than 3% of the time

A recent fitness retail brand delivered a 7X lift in engagement with product photos on their website just 24 hours after sending their first Instagram integrated email..

In what could be a ” death knell to a already fledging newspaper  and print industry, Facebook introduced a social signal platform that allows journalists to discover,find and  embed news content    as it tries to  entice news reports and journalists ” to  use Facebook as a content syndication tool as a vital part of their news gathering process

The tool, which pulls from both Facebook and Instagram, allows journalists the opportunity “to make Facebook a cornerstone  more vital part of their news gathering with access to relevant trends, photos, videos, and posts on Facebook and Instagram for use in their storytelling and reporting”
Announcing this in a  blog post Andy Mitchell, Director of Media Partnerships
Last week Facebook introduced its Mentions app to all of its verified profiles, allowing journalists and celebrities the opportunity to broadcast live video streams and create posts that only go out to their followers.
This annoucement follows Facebook launching its Mention App

source :Statista

 Reddit is much in the news these days due to the controversy of its AMA staff Victoria Taylor who is said to have been unceremoniously removed. However the way reddit has been able to grow its traffic should be a lesson to social sites ( mainly Digg) which showed  a lot of promise earlier but they became a victim to their ” own rigidity” . Reddit  page views in 2012 was  37billion, which reached  71billion in 2014

Reddit was acquired  by Condé Nast Publications in October 2006, however Reddit became a direct subsidiary of Condé Nast’s parent company, Advance Publications, in September 2011.

Reddit has recently seen a $50 million  funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg and Jared Leto in 2014Their investment saw the company valued at $500 million.

US teens ranks facebok as their most used social media, amongst the other 4  platforms   including snapchat Instagram, Vine, Tumblr and Twitter . Teenagers across the gender divide opts for facebook with a huge margin, followed by Instagram and  Snapchat
Teenage girls use social media sites and platforms — particularly visually-oriented ones — for sharing more than their male counterparts do. For their part, boys are more likely than girls to own gaming consoles and play video game

52 million dads who are technology savvy spends more than 4 hours across their connected devices with a bigger purse and  purchasing power than anyone in the family. Fathers who are more than times more likely to buy gifts, and make travel arrangement temleslves and 4 times more likely to spend for the family.. ad advertisers have you lost track of this man ?

  Mobile Moms have caught the attention of advertisers, but Dads love their devices too! Dads are growing their time spent on mobile, accessing familiar and unexpected content in new ways, and spending more than the average user on mobile purchases.