On an average users spends around 6.35 hours per month on Facebook
versus 18 minutes for LinkedIn. But Facebook users may click on only one of
every 2,000 ads.
Take that Facebook – LinkedIn is making a mint from
your personal information: “For every hour a single user spends
on its site LinkedIn racks up $US1.30 in revenue. Facebook, with its many
hundreds of millions of users, manages just 6.2 US cents.
Those
numbers are from ComScore and they show precisely how much more the personal
information of LinkedIn’s more highly-qualified audience is worth.
While
Facebook’s recent IPO made Headlines all over the world , its 17% drop in
its first Month post IPO created more news , Hardly anyone noticed, meanwhile,
that LinkedIn shares have outgrown the market and leaped 64% this year
According
to Forbes the key is the social network’s efforts to turn the resumes and work
histories its more than 160 million users have uploaded to LinkedIn into an
indispensable tool for the recruitment industry.
“Rather
than try to wring 20 bucks here and there from individual users, [LinkedIn
chief Jeff Weiner] refocused the company on selling a vastly more powerful
service to corporate talent scouts, priced per user at as much as $US8200 a
year,” Forbes explains.”
Facebook, makes 85% of its revenue from
advertising, and makes money only when
you’re on Facebook. Once you sign up for LinkedIn, the social network monetizes
your information, not your time.
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