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Showing posts with label Social Web. Show all posts
Showing posts with label Social Web. Show all posts

January 30, 2016

21% marketing budgets by small business spent on social, facebook spends reach 60%

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Social media saw higher adoption among small and business with business owners setting up specific budgets for social media marketing.



" 73% of small and medium business now use social media"


BIA Kelsey research data shows that 73% of small and medium business now use social media , with over 20% having specific budget for social web marketing

More great reads

August 26, 2015

top 20 start ups funded by Fidelity investment

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The above list prepared and verified by Crunchbase shows the list of total VC funded start ups where Fidelity investments has a stake . From Airbnb, Pinterest, Snapchat , Uber and Hootsuite it is also present across medical and Biotech start ups like  Pax labs and Blue Apron

 Fidelity Investment  has  earlier been known for funding  many unrelated businesses, including a luxury hotel and Veritude, a temporary employment agency.. Fidelity has also strategically invested in the telecom/managed services/data center industries, having incubated COLT Telecom Group in Europe, MetroRED in South America, and KVH in Japan. (Since 2008, all MetroRED ownership has been completely divested.)Meanwhile Fidelity ventures Fidelity Ventures is its venture capital arm. Fidelity International Limited (FIL), was an affiliate founded in 1969, serving international markets and the rest of the world;


July 28, 2015

10 statistics on How Linkedin struck gold and disrupted the hiring industry

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Linkedin was launched on 5th May, 2003 by Reid Hoffman and 5 team members. Click here to see complete linkedin stats

10 statistics on How Linkedin struck gold and disrupted the hiring industry "

The  science of  the making of Linkedin : How to win friends and influence employers 


  1. Linkedin users (%)  with more than 500 connections:                           41
  2.  LinkedIn  membership after one year of operations :               4,500 
  3. Number of Languages which Linkedin Supports:                           24 
  4. Number of Employees which works at Linkedin :                      7,600 
  5. Total number of LinkedIn users :                                                313,000,000 
  6. Number of monthly unique visitors to LinkedIn:                     87,000,000
  7.  Professional  hired via  ads on  LinkedIn:                                   35,522,000 
  8.  interviews  received from Linkedin :                                           122,070,000
  9. Number of  linkedin account is created   seconds:                                1
  10. Number of full time employees in Linkedin:                                    7600 
  11. Cost of  Linkedin stock  per share at its IPO debut :                          $45 
  12. Cost of Linkedin Share after the first day of trading :                        $94 (109%
  13. Linkedin  revenues from non US Countries in percentage                30%
  14. Percentage of Linkedin Subscribers who are paid members:           16%
  15. The increase in percentage of Linkedin company created pages:              33%
source :Forbes/wiki/linkedin annual report

July 10, 2015

3 datapoints used by UK business measure their social web ROI

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" social media efforts measurement linkedin vs Facebook"

Lessons in social web transformation : 3 ways to manage  social media better


For brands using multiple social networks, how do you calculate the ROI of each ? While  a few might differ on the metrics on which social network ROI is measured, By and large  these are  a few  benchmarks  on which the social media effectiveness is based 

1) time spent on the brand  page across social pages
2) referral traffic increase/ page views/ unique visitors
3)clickthroughs to visit the landing  page
4)Bounce rate ( users entering and existing from the same page)
5)increase in transactional depth ( likes, sharing or comment
6) Klout Score , which analyses  ranks and determines a  social media score which is given to each site and gives a ranking of the website’s social friendliness.

July 9, 2015

The runaway growth of reddit :subreddits growing at 8m hourly page views

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Infographic: The Tremendous Growth of Reddit Communities | Statista
source :Statista

 Reddit is much in the news these days due to the controversy of its AMA staff Victoria Taylor who is said to have been unceremoniously removed. However the way reddit has been able to grow its traffic should be a lesson to social sites ( mainly Digg) which showed  a lot of promise earlier but they became a victim to their ” own rigidity” . Reddit  page views in 2012 was  37billion, which reached  71billion in 2014

Reddit was acquired  by Condé Nast Publications in October 2006, however Reddit became a direct subsidiary of Condé Nast’s parent company, Advance Publications, in September 2011.

Reddit has recently seen a $50 million  funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg and Jared Leto in 2014Their investment saw the company valued at $500 million.

July 7, 2015

The top 10 Tennis Stars and their social media endorsement rankings

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This infographic from Adweek shows
Wimbledon's biggest and hottest social endorsement stars "

The top 10 Tennis  Stars and their social media endorsement rankings 


After NBA and soccer, its  the grass courts and centre courts which beckons, as tennis ranks third in terms of social media  average followers per player, according to exclusive research from PMK BNC. As we come to the mid season of  Wimbledon ,with the U.S. Open set for later this summer, tennis’ social media season is in full swing and so are the endorsements by these tennis superstars.This infographic from Adweek  goes behind  the scenes of eight of the top tennis stars, their social media  rankings and and major recent endorsement deals—as well as an analysis by the firm of their use of branded posts. 

June 7, 2015

Twitter and Facebook usage by devices: 85% tweet from their smartphones

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This chart shows how long Americans are using Facebook and Twitter on different platforms.




 The above data shows users are spending  more time on “twitter ” compared to Facebook from  their mobile device through smartphone apps.American Facebook and Twitter users already 
spend more time using the services on their smartphones than they do on their  PCs  and  laptops. Nielsen data shows   85% of Americans tweet from their  smartphone

 However  in terms of engagement, Facebook outranks Twitter based on the time they spent on both the sites

May 28, 2015

Top 10 global regions with highest social media accounts

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social media users by countries"

GLOBALLY MOST ACTIVE SOCIAL MEDIA REGIONS
 
East Asia with the highest population has the highest number of social media users too  with 690 million active accounts, followed by North America with 58% users having active social media account which amounts to 206 million social media accounts.South East Asia with 199 million  active accounts ranks the 3rd biggest region with 32% penetration .
 

Meanwhile South America  and West Europe  both  share the 4th rank, having an  identical 197  million  social accounts   ( 47% and 48% penetration  respectively) .East Europe and South Asia ranks 5th and 6th with 190 million and 157 million social media users respectively

middle east mobile penetration exceeds 124% vs 17% in social media

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"Middle east digital indicators: 124% mobile penetration vs 17% in social media "

MIDDLE EAST  DIGITAL AND MOBILE INDICATORS

With an Urbanization percentage of  67% . The middle east is home to 238 million  with 87million active internet users(36%).With 294 million mobile subscribers,the  middle east  mobile penetration stands at a  remarkable 124% . Users who access their social media account from their mobile web does not exceed 35 million, ( 15%)
 



















asia pacific digital indicators: 35% penetration rate with 93% mobile connections

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" state of mobile and social media access across asia pacific"

 DATA FROM WESOCIAL SHOWS THE STATE OF DIGITAL  INDICATORS IN ASIA PACIFIC

In Asia pacific out of a total population of 4.1 billion around 1.4billion have an active internet connection a penetration of  35%. Users having an active social media connection  number  1billion  with a 26% penetration .
Meanwhile moving over to mobile, 3.7 billion or 93% of population has a mobile. The number of users  accessing social web via mobile is  879 million

April 24, 2015

changes and disruption in multiplatform usage in UK

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Overview of the digital Disruption in digital media in UK from Sumit Roy

UK Digital Market Overview  2015 : Top sites demographic preferences and user behavior including monthly snapshot of digital audience trends 

August 31, 2014

July 27, 2014

Digital Indicators In South Asia : Internet Penetration vs Mobile Penetration

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Social Media accessing social via the mobile wen
MOBILE BASED  INDICATORS : South Asian Active Mobile broadband users increased to 62million, which takes the mobile broadband penetration across total population to be 3.8milliom , with 89milion consumers going social via the mobile device 
Asian web access, penetration vs mobile access and penetration

INTERNET AND SOCIAL INDICATORS : 17%penetration rates with 31% across urban cent res , with 72% increase in Mobile subscription 




June 8, 2014

How to Increase Your Call To Action by Using Twitter Cards

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Increasing your Call to action by using 8 Types of Twitter Cards 
How Businesses Are Using Twitter cards to increase their conversion and point of sale .Twitter Cards are being used by more than 10,000 developers, mobile apps and websites to richly represent content on Twitter, including article summaries, user-posted photos, videos, songs, and more 
Recently social media examiner  published   a post  on how business are using twitter cards for marketing themselves. Twitter cards   help a brand to make itself stand out from the clutter as well as helps your tweet to have that ” unique call to action.Twitter Cards allow you to add rich media to your tweets making them much more appealing and engaging. 

Whether you have an eCommerce site, a sports website or a website  which sells tickets, Twitter Cards allow you to add rich media to your tweets making them much more appealing and engaging.

Here’s an example of what you’re probably used to seeing on Twitter: 
And here  is how  this same Tweet would look when you have enhanced it with a Twitter Product card 














May 26, 2014

May 22, 2014

Western Nations continue to show Facebook Fatique as Facebook usage in France drops 10%

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With a population of around 62milion,Facebook is used by 60% of French users of its users. After Facebook, its Tumblr and Twitter which  are the most popular social properties in France


Source: StatCounter Global Stats – Social Media Market Share

May 21, 2014

Top 10 Chinese Web Companies Ranked by Highest Revenue From Display Advertising

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Top 10 Internet Companies by Ad Revenue in Q1 2014 — China Internet Watch: “China’s online advertising market in the first quarter of 2014 reached 29.53 billion yuan (about USD 4.7 billion), down 14.3% from the previous quarter but up 53.1% compared to the same period in the previous year, according to iResearch. 

  Search ads represent 61.5%, followed by online display ads with 31.8%.



‘via Blog this’
Baidu Taoba and google China are among the top 3 Chinese Internet Brands in terms of generating the highest revenue by Display Advertising text/ Image.s or Video banners

May 20, 2014

5 Key Tools for Real Time Event Marketing Across The Web

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Managing your Online Event Across The Social Media Channels : 5 Key Tools for Real Time Marketing

 IAB Australia” provides tips on how to market  your event online . Most events  are marketed  via podcasting, webinar m Google Hangout, or via  online video . These  are a great way to coordinate customer feedback or focus group sessions with your target audience.

May 3, 2014

Snapchat steps up its war againts Whatsapp,Rolls out text and Video Chatting to its Mobile Vido App

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Snapchat set to compete against whatsapp

In its biggest update yesterday, as it starts  to compete against the big boys of social web, by adding the ability  to add text messaging and  and video chatting to its photo and video sharing app.

The latest version of the app focuses on helping its users have conversations, rather than just one-off picture and video messages.Snapchat rolled out some big new features including the ability to send disappearing text-only messages back and forth, as well as the ability to video chat with other active app users.
The instant video chat feature is essentially a way to call someone without the phone ever ringing.  The instant video chat feature is essentially a way to call someone without the phone ever ringing. Snapchat’s new video calling isn’t a two way street. If a friend sees you on the app, they can video message you and their face will pop up on your screen without your permission. If it’s an inopportune time, the recipient can flick the video screen away with his or her finger.