Online Marketing Trends

Software company LogicMonitor has raised $130 million, marking its largest funding round for setting up the California company for an Asia expansion. LogicMonitor, a software-as-a-service, or SaaS, company that helps businesses monitor their data centers and flag possible problems, raised $130 million from Providence Strategic Growth, an investment arm of Providence Equity Partners, the company said in an interview. Prior to this funding, LogicMonitor, founded in 2007, had raised $21 million, a relatively small sum compared to some other high-growth software companies.

LIST OF STARTUPS BOUGHT BY GOOGLE IN UNITED KINGDOM;

 Out of 8 start ups acquired by Google, the biggest  acquisition in UK or for that matter in Europe was  of  DEEP MIND technologies.
DeepMind technologies, a London-based artificial intelligence firm which specialises in machine learning, advanced algorithms and systems neuroscience was aquired by Google Ventures, the VC group of Google..  Google paid  a hefty amount of  £400m ($650m) for  acquisition of DeepMind

Deep minds  has created a neural network that  might be able  to access an external memory like a conventional Turing machine, resulting in a computer that appears to possibly mimic the short-term memory of the human brain.Deep Mind Technologies plans to develops technologies for e-commerce and games, and plans to  develop computers that think like humans.


The two-year-old artificial intelligence startup was founded by former child chess prodigy and neuroscientist Demis Hassabis alongside Shane Legg and Mustafa Suleyman.

If you have been thinking of a start up business model, which  is still under an ideation stage , and your not very sure of  the market accepting your idea, you would have probably shared your plan with your close business associates,colleagues and mentors and your not quite ready to approach VC’s

B pitching your ideas and  test marketing  it online  at the right site is the evidence that your idea works if you see who is using it.By test marketing  your idea across  section of online users  would have  give you “a good evidence that you presented an idea online before you present it to the “ right people” Continue reading below



The truth is that ideas may be dime a dozen, but what matters is execution and getting the right team. So dont be worried about “ someone stealing your ideas” 

Here are the list of 10 websites which will help you to test marketing your start up online 

•  KICKSTARTER : help you  raise pitch venues, but are not intended to raise equity money from investors)
• ANGELIST : (which are primarily effective for finishing an already in-progress financing round from friends of your existing investors)
• GUST(which provides tools to manage your financing round and interface with potential investors, and is the official directory of most of the world’s organized business angel investment groups.)
• SEEDRS: One of the most promising London-based startup to watch  which have start up founders and VC’s guiding you

• BRAINEET:  A kind of social network and forum combined, Post your ideas which gets up votes or down votes along with feedback.
• MARKETINGEXTREMIST.  A a good site to submit a startup  ( which can also be an app to a product). Users can comment  either through a private message or the public form

1. GetApp – Basic listing is free. But you can upgrade for a paid listing for more leads.
2. App Storm: lets you list by address and vertical
3. AlternativeTo – Get yourself listed as an alternative to your competitor
4. Listly – Find a relevant list and submit your startup.
5. AppVita – mail to [email protected] to be included.
6. TechCrunch – Massive exposure if you get published
7. CrunchBase: one of the best..a must have
8. Mashable – Another site to get massive exposure
9. Capterra – Great marketplace where you can find customers
10. AngelList – Exposure, Fundraising and Recruitment
11. The Startup Pitch – High quality startups get published.
12. Entrepreneurs Community – A Google+ community with 40,000+ members
13. The Startup Project – Easy submission plus good interviews.
14. Crozdesk – Directory for web apps and start-up tools.
15. On The App – Web applications only.
16. Killer Startups – Free submission has around 5% chance of getting published.
17. App Coral – App and tools discovery tool
18. Startup Videos – Another site to upload your start-up videos
19. Web Dev 2.0 – Web based apps only.
20. Feed My App – Web and mobile apps only.
21. Next Big What: list your start up for free
22. Addictive Tips: admin review
23. Startup Bird: Post by category
24. Startup Tabs – good concept if you’re into start-ups..
25. Hacker News -great exposure if your post is allowed once submitted 

The chart shows the list of US cities by Percent for Female Founded Companies  with backing from VC firms .New York City,has produced the largest number of companies with a female founder: 374, or 21% of all startups. It turns out that the Big Apple beats out San Francisco (338 startups and 16%) on both fronts. Another suprise  is  worth noting that Brooklyn, considered on its own, is the national frontrunner with 28% of startups, 33 in total, reporting at least one woman founder.metros

Among other cities  the percentage of women CEO’s seem to be lagging as  the overall national average of 15.4% for the years 2009 – 2014, These include  the well-known Silicon Valley cities of Palo Alto and San Jose.( techcrunch)

The Relation between a country “start up infrastructure” which consists of a healthy angel fund investors, private equity and Venture capital  along with Government support  actually leads to a multiplier effect in a country’s economy. This infographic from seed invest shows how this is created  ,

When it comes to seeking VC funding by european start ups, its the consumer internet that represents the highest share of  start ups that is seeking to fund its growth
Business products  followed by  IT services is the no 2 and 3  industry  vertical ,seeking  funding, followed by clean technology,media and entertainment  and consumer products which rank 4th, 5th and 6th respectively. European  start ups specializing in internet& dot com along with IT services  account for 32% among the different industry vertical seeking funds  

VC INVESTMENT IN  UK  last year reached 3.6 billion euro  with  UK and Ireland accounting for 7% of global VC deals  in 2015. The UK tech sector received 70 per cent more funding from VCs last year, compared with 2014, with start-ups gaining just $2.1bn in 2014,according to research
based on the data from  CB Insights and London & Partners,

 However this number pales into insignificance when compared to VC investment and start up growth in US and silicon valley  miles According to the US National Venture Capital Association, $35.7bn was invested in tech companies by US venture funds in 2014 alone.




However UK has traditionally seen increasing VC funding across  financial  technology  start ups. In 2015 Britain’s financial technology( fintech)  investments has  seen significant upside  with several
funding rounds in the vertical  which included  Ebury, a group that helps small businesses trade internationally, which raised $83m; Funding Circle, the peer-to-peer lender, which raised $150m; and WorldRemit, a money transfer group, which raised $100 million

UK’s  strength has been its proximity with the financial centre of London, where it scores over ” the silicon valley’s software power centre

Here is the complete list of French VC start ups that ” provide  funding to ocal french start ups to the tune of $5 million  . This list had been published by Andy Romans at Rubicon.  This list is not final list, there might be some other VC which we missed out. In case you wish your ” VC ” firm to get listed, you can tweet me at twitter.com/aerosmith071 or send me a mail at [email protected]

1	CDC Entreprises	Paris, France	Venture Capital	US$ 1,923	21
2	CM-CIC Capital Prive	Paris, France	Investment Bank	US$ 373	13
3	Amundi SA	Paris, France		US$ 826,684	12
4	Credit Agricole Private Equity	Paris, France		US$ 4,456	12
5	Seventure Partners SA	Paris, France	Venture Capital	US$ 601	11
6	Idinvest Partners	Paris, France	Venture Capital	US$ 3,366	10
7	XAnge Private Equity	Paris, France		US$ 353	9
8	Auriga Partners SA	Paris, France	Venture Capital	US$ 397	8
9	Sofinnova Partners	Paris, France		US$ 1,328	8
10	A Plus Finance	Paris, France		US$ 66	7
11	Emertec Gestion	Grenoble, France	Venture Capital	US$ 144	7
12	Serena Capital SAS	Paris, France	Venture Capital	US$ 120	7
13	Ventech SA	Paris, France	Venture Capital	US$ 439	7
14	Alto Invest	Le Chesnay, France			6
15	Alven Capital	Paris, France	Venture Capital	US$ 180	6
16	Naxicap Partners SA	Paris, France		US$ 974	6
17	Oseo	Maisons-Alfort, France	Government	US$ 361	6
18	Edmond de Rothschild Investment Partners	Paris, France		US$ 580	5
19	Fonds Strategique d’Investissement	Paris, France			5
20	I-Source Gestion SA	Paris, France	Venture Capital	US$ 225	5
21	Innovacom SA	Paris, France	Corporate Venture Capital	US$ 541	5
22	Truffle Capital SAS	Paris, France	Venture Capital	US$ 462	5
23	123 Venture	Paris, France		US$ 180	4
24	ACE Management	Paris, France		US$ 166	4
25	Developpement et Partenariat	Paris, France		US$ 180	4
26	Gimv NV	Antwerp, Belgium		US$ 2,116	4
27	iXO Private Equity SAS	Toulouse, France		US$ 361	4
28	Oddo Asset Management	Paris, France		US$ 204	4
29	Sofimac Partners SA	Clermont-Ferrand, France		US$ 240	4
30	Sudinnova	Lyon, France	Venture Capital	US$ 54	4
31	Turenne Capital Partenaires SA	Paris, France		US$ 361	4
32	BNP Paribas Developpement	Paris, France		US$ 295	3
33	BNP Paribas Private Equity SAS	Paris, France		US$ 971	3
34	Cap Decisif Management	Paris, France	Venture Capital	US$ 58	3
35	CDC Innovation	Paris, France	Venture Capital	US$ 499	3
36	CEA Investissement	Grenoble, France	Government	US$ 18	3
37	CIC Banque de Vizille	Lyon, France			3
38	Entrepreneur Venture	Paris, France	Venture Capital	US$ 42	3
39	Jaina Capital SAS	Paris, France	Angel Investor	US$ 120	3
40	Masseran Gestion SAS	Paris, France	Venture Capital	US$ 56	3
41	Matignon Investissement & Gestion	Paris, France	Venture Capital	US$ 301	3
42	Midi Capital SAS	Toulouse, France		US$ 32	3
43	NextStage Aurel	Paris, France		US$ 176	3
44	OTC Asset Management SA	Paris, France		US$ 301	3
45	Societe Hospitaliere d’Assurances Mutuel	Lyon, France	Venture Capital		3
46	360 Capital Partners	Milan, Italy	Venture Capital	US$ 120	2
47	Apax Partners LLP	London, United Kingdom		US$ 20,000	2
48	Backbone SAS	Paris, France			2
49	Bioam Gestion	Paris, France	Venture Capital	US$ 67	2
50	Esfin Gestion	Courbevoie, France	Venture Capital	US$ 72	2

50 VENTURE CAPITAL FUNDING FIRMS THAT FUNDS EARLY STAGE FRENCH START UPS UPTO 5BILLION USD

The Nordic or Scandinavian nations of Norway, Sweden and Denmark  accounted for 2.1% of total global Venture Capital  invested in 2015  and  made up for 2.2% of the total  global VC deals
Among the largest deals recently in this region were start ups ” SPOTIFY, TRUSTPILOT AND IZETTLE
In 2015 Nordic nations received 1.48billion euros of  venture capital investment , a growth of 40% over 2014.  Out of this  267 start up deals were funded  finally by the VC

France also scores well in terms of ” doing business”.In 2014, only 4.5 days were required to found a company in rance, versus 6 in the UK and 14.5 in Germany (Doing Business, World Bank)

Among some of the French Govt incentives has been creation of
1) a €200 million French Tech Acceleration fund for Startup accelerator program;
 2)€500 million “Large Venture” fund for venture capital
3)€600 million of Regional Innovation Subsidies and another €600 million for the European Innovation Grants

The above chart shows the list of VC backed investment  in united kingdom along with the biggest deals and investment across start ups, which were backed by UK biggest venture funds  

New Enterprise Associates (NEA) was the most active investor in North America in Q4’15, topping the most active investors for the third straight quarter. 

General Catalyst Partners ranked second, while Andreessen Horowitz rounded out the top three followed by Kleiner Perkins Caufield &Bayers and Greycroft Partners as the  most active North American VC firms.
Meanwhile Accel Partners, Foundry group,Google Ventures,Greycroft  Partners,first Round capital and Sequoia  Capital  rounded up the top 10 most active venture funds across the region






High Tech Gruendferfonds, Mercia Fund Management group were the top  most active venture fun investors across Europe.

They were followed by Earlybird  venture capital , NorthWest Fund for Biomedical  and Northzone Venture Capital  to form the top  5 most active venture fund investment group in Europe.

Meanwhile others which  made up the top 10 list were Index Ventures,Octopus Ventures, Point Nine Capital,Draper Espirit, 500 start ups and Wellington Partners