Online Marketing Trends

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The number of tablets released every year has been started to growing   by  insane numbers . From only 10 tablets  released during the whole of  2010, it zoomed up to 50  tablets next year in 2011
 In 2012 around 200 tablets were launched., This number went up to 250 in 2013, Finally as the market and consumer preferences starts  settling down , the last  2 years 2013  and 2014  has seen a reasonable launch of  about 100 to 150 tablets annually
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The Best Tech Brands : Highly recommended vs least recommended

 These product rankings were determined by an recommendation engine  algorithm  which extracted ratings and reviews from social  reviews,online forums, technology blogs, company blogs.
Each brand  was assigned a score by specout factoring  in expert scores from (CNET, Laptop Mag, PC Magazine, PC World, WIRED), over a dozen tech specs (battery life, video resolution, pixel density, etc.) and a variety of performance benchmarks (Geekbench, Basemark OS II, CamSpeed, DxO Mark, GFXBench, Broswermark)

r those of you using apple products . specially iphone and ipad would have noticed the following t? “Designed by Apple in California. Assembled in China.”. So why exactly does ipad and iphone cannot be made in US, is it the cost of production, the costs of labor in US that makes it  difficult to made iphones in US.. Why cant  apple ‘s  iPhones, iPads, and all the rest of Apple’s magic gadgets be built in the States?

• The Chinese factory where most iPhones reach final assembly employs 230,000 workers. Compare this with US: how many cities in the US have a population higher than that, ( according to SIRI the answer was a mere 83 cities )– and that’s total population, not workforce. With an average labor force of around 65 percent of the population, only 50 US cities are large enough to provide that kind of labor pool… and even in the biggest US city of them all, New York, 230,000 people still amounts to almost three percent of the city’s entire population. 

•  One of apple’s biggest supplier Foxconn  has  over  60,000 people living and working at the factory. Many of the people at “Foxconn City” work six days a week, twelve hours a day.. In US you just cannot do that .Apple employs 43,000 people in the United States, less than a fifth the number of contractor employees assembling iPhones at one Chinese factory

• Even though the 200,000 assembly-line workers putting part A into slot B could potentially be classified as unskilled labor, the 8700 industrial engineers overseeing the process  are highly skilled — and according to the nytimes Times, finding that many qualified engineers in the States would take 9 months . Chinese manufacturers found them all in 15 days..In US the demand and supply gap between engineers who  graduates every year is appalling .

Photo sharing  and IM are worlds  top 2 most downloaded app category

across most markets  analysed by Inmobi showed that there is  an uniformity in how the top mobile apps are  downloaded ranked across countries . When it comes to non gaming ..Photos/Videos app rule  across most nations followed by instant messengers These  app interests are  similar across Smartphones and Tablets.

This chart shows how apple started off in the Tablet market and how Samsung had been trying to catch up as their legendary rivalry seems  far from over 

 In 2012 Q4, Apple had 35% marketshare ,compared to 15% by Samsung, In  Q3, 2013 Apple had 30% share compared to 18% by Samsung . Amazon which started off with a bang post launch of Kindle Fire Tablet  as  in Q4,2011 it had 16.1% share, overtaking Samsung while apple with 51% led the tablet craze. 

The chart maps the growth of computing devices , between  Desktops , PCs, Notebooks, and tablets   The growth of tablets have been astonishing, from zero to almost 80million in 3 years. Meanwhile  the number of Desktops shipped every quarter  has been growing till  2009 , from where it started declining ( Apple, Ipad and Samsung’s  Tablets were just about to hit the market .Notebooks  have seen a jump recently as in the 2009 Q1 , around 50million notebooks were shipped  which again started declining .

75% of digital spends in US travel industry will be on  direct response (  paid search ) ads as compared to online branding campaigns ”

data via statista While Apple’s iPad was  not the first company to launch tablets it was the “Linus Write-Top tablet was launched  in 1987 and became the first consumer tablet .. However the timing of the launch made enormous f difference as it became the first tablet to achieve significant success amongst consumers from its launch.  Within its first year the iPad sold more than 19 million units globally and has generated billion dollar revenue figures for Apple on a quarterly basis,

TABLET OWNERSHIP BY NATIONS  This statistic shows the percentage of tablet computer ownership and usage among the populations of selected countries as of . In the U.S. tablet ownership and usage was found to be at 20 percent of the population. Spain, Australia both have 24% penetration in terms of tablets, Italy  ranks 2nd with 23% and US ranks 3rd. UK tablet penetration is 19% have the highest penetration of Tablets with 24%

The chart compares the post-click campaign actions used by advertisers in the finance vertical,Among the top 3  user behavior  includes  1)site Search, 2)email subscription driving to mobile web or landing pages, was the most frequently used on the millennial media mobile ad platform

The above data from millennial media shows how the time spent by users on the finance vertical  across devices . .Finance content, it also varies by demographic (Chart F). Adults 18-24 spend the highest amount of time in Finance content on mobile (73%), and adults over 50 spend the least amount of time (30%). While adults over the age of 50 spend the least amount of time on mobile in finance content, this has grown four percentage points over the past six months.