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Showing posts with label technology trends. Show all posts
Showing posts with label technology trends. Show all posts

May 22, 2014

Western Nations continue to show Facebook Fatique as Facebook usage in France drops 10%

With a population of around 62milion,Facebook is used by 60% of French users of its users. After Facebook, its Tumblr and Twitter which  are the most popular social properties in France

Source: StatCounter Global Stats – Social Media Market Share

August 5, 2013

Online Shopping Conversion Rates : US vs Europe

hy How does online users buy and shop via the web, or for that matter how many of them shop via Mobile  and how many do it via the Desktops and Laptops. The above infographic are international shoppers browsing and adding items to their shopping carts almost as often as their American counterparts, but not converting? ( via : Monetate

August 3, 2013

Consumer Products Life Cycle : Web Era vs Smartphone Era

The time lag between when a new consumer product becomes available and the time when researchers  has  been already testing it in their Research Labs  was earlier before the pre internet era around 4 to 5 years
 Electricity, for example, was a wonder technology of the 1880s, but it wasn’t until the mid 1920s that a 50 percent of Americans were electrified. The telephone, which dates back to the 1870s, did not achieve 50 percent penetration until *after* World War II. Air conditioning wasn’t a majority experience until 1973. Even cellular phones, which are the go-to example of rapid technology adoption, were first launched (in the guise of car phones) in the 1940s, and were well understood by the late 1970s.
Which is what makes these two graphics, one by Nicholas Feltron, the other by Karl Hartig, so fascinating. 

March 30, 2013

Multi Screen Consumption Patterns: How This Impact Brand Marketers


Media consumption is now 90 percent screen-based, whether that’s watching Netflix on your Galaxy Note II, reading an e-book on a Kindle, or flipping through a magazine on your iPad. But the TV is still fighting for viewers’ attention, and most of us give in – with gadgets in tow.

According to a new infographic from Uberflip, 97 percent of American homes still have a TV, while 81 percent have a PC. But 44.8 million people now have a tablet, while 112.4 million have a smartphone, and 70 percent of homes have a game console. It might not be an either/or proposition, however. A majority of people multitask while consuming content – 81 percent watch TV and use a smartphone at the same time. Another 66 percent combine their smartphone and laptop/PC use, while 66 percent watch TV and use their laptop at the same 

December 6, 2012

Mobile Apps and QR Codes among most popular mobile Marketing techniques

Mobile marketing programs and budgets are projected to increase in 2013, but 37% of businesses report that a lack of strategy inhibits their adopting mobile marketing, and 22% cite a lack of resources. Those results are according tothe “StrongMail Mobile Marketing Survey 2012,” conducted in April 2012, of more than 800 business lead ers worldwide. 
Mobile websites (70%), mobile applications (55%) and QR codes (49%) are the most popular forms of mobile marketing, but less than half of marketers are currently running any of them.

December 1, 2012

93% of Online Retail Websites Not Optimized for Tablet Viewing

Digital Impact of Tablet Visitors on Retail Websites (Adobe Digital Marketing Insights) 

A new study has claimed that just 7% of retailer websites have been optimized to run on tablets.
This finding comes from eCommerce tool vendor Skava, which on surveying a plethora of the top retail websites in the U.S., discovered that most retail companies wrongly assume their desktop websites will render sufficiently well on tabletsIn contrast to the tablet, the study pinpointed that 95% of retail eCommerce websites are optimized for smartphones

26% Mobile Handsets in US made by Samsung,16% by Apple

According to the latest ComScore data : Samsung leads as No 1 Mobile Device Vendor in US , as Apple,LG takes the 2nd and 3rd place  lead as top US mobile device maker, Apple passes LG for second place –

Rounding out the top five are LG, Motorola, and HTC, all of which are losing market share. The story is similar in the platform space: Google is first courtesy of Android, Apple is second with iOS, while RIM, Microsoft, and Symbian are all down or dead (take your pick).

The latest data comes from comScore, which as usual surveyed over 30,000 mobile subscribers in the US. The analytics firm says 121.3 million people in the US owned smartphones (51.9 percent mobile market penetration), up 6 percent between July and October.

November 30, 2012

Waiting Time for iPhone 5 in USA down to a week

CHART OF THE DAY: iPhone 5 Availability – Business Insider: One of the things that has been dragging on Apple’s stock is questions about its ability to make enough iPhone 5s to meet demand. These reports suggest that as Apple approaches the holiday sales period, it will have enough iPhones to meet demand, and therefore should be able to beat analyst estimates of 45-46 million iPhones for the quarter.


As of November 15th, 2012 ,the wait for an iPhone from Verizon is just 8 days. At AT&T its 3-5 days. And at Sprint its 7 days. Both Gene Munster of Piper Jaffray, and Walter Piecyk at BTIG both say the wait for an iPhone 5 from Verizon or AT&T has come down

November 29, 2012

UK’s Biggest Top 5 Online Display Advertisers,BT is no 1

In 2011, BSkyB (British Sky Broadcasting Group) consistently ranked as the top display advertiser in the UK. In Q4 2011 alone, BSkyB accounted for over 4.4 billion ad impressions, nearly double the amount for BT Group (over 2.4 billion). In Q3 2012, however, BT Group seized the lead with nearly 2.6 billion ad impressions compared to BSkyB’s 2.4 billion.
Despite the backdrop of a depressed UK economy, advertising on the internet increased by 14.4%* to a new high of £4,784 million in 2011, up £687 million year on year. 
In the past year, BSkyB’s display ad impressions have gone down by 62 percent from 3.9 billion in Q3 2011 to 2.4 billion in Q3 2012, suggesting a possible downshift in the company’s display advertising strategy. Virgin Group shows similar results, with ad impressions remaining fairly consistent throughout 2011 and early 2012 at approximately 3 billion, going down to 2 billion in the third quarter.

South African Mobile Advertising see 248% Growth

InMobi Profile for South Africa from Daryn Smith

 South Africa Mobile Advertising Market is all ready to explode big time, as 2012 has shown an increase of 248%  for Smartphone impressions,compared to 2011 ,according to Mobile Ad Network .South Africa make Th 76% of all ad impressions coming from Smartphones, with the Apple iPhone proving to be the most popular handset in the region.
Behind the iPhone, the Nokia handset is still dominant in this market, however the greatest growth from an Operating System standpoint is from Android, which grew by 8%.
Mobile phone users from the region access the Mobile Web more than Mobile Apps, the latter having grown 3.7 times compared to this time in 2011.

November 28, 2012

Europe sees 43% Growth in Smartphone Owners,having Tablets


2012 Data On Europe users having Smartphones  and Tablets

2011 Data on Europeans owning smartphones along with Owning a tablet

15.5 percent of European Smartphone Owners Have a Tablet: Smartphone penetration in EU5 (France, Germany, Italy, Spain and UK) is now at 53.7% with nearly 130 million people using smartphones in the three month average ending September 2012. Out of this smartphone audience, 15.5% also own a tablet, compared to only 9.3% last year. This 6.2 percentage point increase demonstrates the rapid growth of tablet adoption across Europe

While in 2011,Top 5 EU countries made up collectively 42  % o of Smartphone users owning a tablet, whereas in 2012 that number grew ( collectively all EU Nations ) to 97%. This is a  average growth of 43% for EU countries

Among EU5 countries, the UK is leading the way with 17.7% of their smartphone audience also owning a tablet, followed by Spain with 16.9%. Italy and France are on par with 15.1% tablet penetration among smartphone users, but Germany falls behind the EU5 average with only 12.8% of the smartphone audience owning tablets.