Online Marketing Trends

With a population of around 62milion,Facebook is used by 60% of French users of its users. After Facebook, its Tumblr and Twitter which  are the most popular social properties in France

Source: StatCounter Global Stats – Social Media Market Share

Source: StatCounter Global Stats – Mobile OS Market Share

hy How does online users buy and shop via the web, or for that matter how many of them shop via Mobile  and how many do it via the Desktops and Laptops. The above infographic are international shoppers browsing and adding items to their shopping carts almost as often as their American counterparts, but not converting? ( via : Monetate

 


Media consumption is now 90 percent screen-based, whether that’s watching Netflix on your Galaxy Note II, reading an e-book on a Kindle, or flipping through a magazine on your iPad. But the TV is still fighting for viewers’ attention, and most of us give in – with gadgets in tow.

According to a new infographic from Uberflip, 97 percent of American homes still have a TV, while 81 percent have a PC. But 44.8 million people now have a tablet, while 112.4 million have a smartphone, and 70 percent of homes have a game console. It might not be an either/or proposition, however. A majority of people multitask while consuming content – 81 percent watch TV and use a smartphone at the same time. Another 66 percent combine their smartphone and laptop/PC use, while 66 percent watch TV and use their laptop at the same 

Rounding out the top five are LG, Motorola, and HTC, all of which are losing market share. The story is similar in the platform space: Google is first courtesy of Android, Apple is second with iOS, while RIM, Microsoft, and Symbian are all down or dead (take your pick).

The latest data comes from comScore, which as usual surveyed over 30,000 mobile subscribers in the US. The analytics firm says 121.3 million people in the US owned smartphones (51.9 percent mobile market penetration), up 6 percent between July and October.

13926.Rise of the Tablets Web

CHART OF THE DAY: iPhone 5 Availability – Business Insider: One of the things that has been dragging on Apple’s stock is questions about its ability to make enough iPhone 5s to meet demand. These reports suggest that as Apple approaches the holiday sales period, it will have enough iPhones to meet demand, and therefore should be able to beat analyst estimates of 45-46 million iPhones for the quarter.

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In 2011, BSkyB (British Sky Broadcasting Group) consistently ranked as the top display advertiser in the UK. In Q4 2011 alone, BSkyB accounted for over 4.4 billion ad impressions, nearly double the amount for BT Group (over 2.4 billion). In Q3 2012, however, BT Group seized the lead with nearly 2.6 billion ad impressions compared to BSkyB’s 2.4 billion.

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2012 Data On Europe users having Smartphones  and Tablets

2011 Data on Europeans owning smartphones along with Owning a tablet

15.5 percent of European Smartphone Owners Have a Tablet: Smartphone penetration in EU5 (France, Germany, Italy, Spain and UK) is now at 53.7% with nearly 130 million people using smartphones in the three month average ending September 2012. Out of this smartphone audience, 15.5% also own a tablet, compared to only 9.3% last year. This 6.2 percentage point increase demonstrates the rapid growth of tablet adoption across Europe

While in 2011,Top 5 EU countries made up collectively 42  % o of Smartphone users owning a tablet, whereas in 2012 that number grew ( collectively all EU Nations ) to 97%. This is a  average growth of 43% for EU countries

Among EU5 countries, the UK is leading the way with 17.7% of their smartphone audience also owning a tablet, followed by Spain with 16.9%. Italy and France are on par with 15.1% tablet penetration among smartphone users, but Germany falls behind the EU5 average with only 12.8% of the smartphone audience owning tablets.