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Showing posts with label Trends. Show all posts
Showing posts with label Trends. Show all posts

February 8, 2016

How to display different content to search engines and visitors





A variety of strategies are used to segment content delivery. The idea is to serve content that are not meant for search engines in a un spiderable format( placing text in images flash files and plugins)

However dont use these formats for the purpose for cloaking, rather you should use them for if they bring substantial benefit to users If you want to show the search engines , you dont want visitors to see ,you can use CSS formatting( preferably not display:none) as the engines might have filters to track this
 However keep in mind that  search engines are very way of webmasters to use such tactics. Use  cloaking only if it brings substantial user benefits

 Tactics to show  different content for search engines and users

 Robot.txt files : This file is located at the root level of your domain( www.domain.com/robots.txt) which you can use to 1)Prevent crawlers form accessing non public from parts of your website 2) Block search engines from accessing index scripts,utilities or other types of code, 3) Auto discovery of XML sitemaps.

The robot.txt must reside in it root directory and should be in small case. Any other format is not valid for search engines

 Syntax of robot,txt file : The basic syntax of robot.txt is fairly simple. You specific a robot name such as google bot and specify an action. Some of the major actions you can specify are

Disallow : use this to specify google bot not crawl your certain parts of your website
NoIndex : Use this page for telling the bots not to iindex your site in its SERPs. ( this might be used when you wish to hide duplicate content pages in your site)

heres an example of “robot.txt file”

User agent : Googlebot Disallow: 
User agent :msn bot #Block all robot  tmp and logs directories ( the has symbol# )may be used for comments within a robot.txt file where everything after the # on that line be ignored 

One additional problem webmasters run into , is   when they have ssl installed so that pages may served v iaHTTP and HTTPS .
However the search engine will not interpret this as robot.txt file at http://www.domain.com/robot.txt as a guiding their crawl behavior on http:www.domain.com/txt.
For this you need to create additional robots.txt file at yourdomain.com/txt. so if you want toallow crawling of all pages served from your https server you would need to implement the following FOR HTTP user agent: * disallow FOR HTTPS user agent:* disallow:

December 13, 2015

Youtube ,Snapchat replaces Facebook as US teens favorite social destination

A new study by Forrester Research found that just 65 percent of U.S. online users between the ages of 12 and 17 consider Facebook to be cool—ahead of Tumblr (62 percent), Pinterest (58 percent) and Google+ (55 percent), but lagging behind YouTube (80 percent), Snapchat (79 percent), Instagram (78 percent), Vine (72 percent), Twitter (69 percent) and WhatsApp (67 percent).

However, Forrester found that more than 60 percent of respondents use Facebook the most of all social networks, with more than one-third saying they are on it “all the time.”


November 10, 2015

The best rated website content management tools


Comparing web content management systems

G2 Crowd Grid for Web Content Management Software

The best  3 CMS solutions ranked by G2  are Wordpress,Hubspot and Jhoomla
The CMS Leaders and High Performers are  determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid: Leaders offer web content management products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources.Leaders products include: WordPress, HubSpot, Joomla, and Wix
The G2 Grid rates products based on the Web Content Management products customer satisfaction and market presence.

November 4, 2015

Revenues of iPhone now greater than the GDP of 105 countries combined





Iphone is now richer than these 105 nations nominations


  For the 8th quarter in succession Apple has delivered stunning results exceeding expectations with  $11.1 billion in profits, alongside 31% growth in profits compared to the year ago quarter.

In context of this achievement,iphone’s revenue is bigger than the GDP of 100 countries combined
Industry experts forecast Apple’s revenue is expected to exceed $180bn in 2015

 iPhone’s quarterly revenues now surpass the GDP of over half of the world’s countries — and this comes during Q4, Apple’s second-weakest quarter, historically. The following 105 countries produce less domestic product in a year than the iPhone alone did in three months:


October 30, 2015

What are the worlds biggest internet companies across each nation



Google is USA, and the worlds biggest  internet company valued at $410billion






Tencent  is China’s biggest  internet company valued at $154billion



 Mxit  is South Africa’s biggest  internet company valued at $48billion




Naver is South Korea’s biggest Internet Company with a valuation of $27billion






 Yandex is Russia’s biggest  internet company valued at $14billion


The Biggest Internet Company in Britain  is Asos valued at 13billion USD






The Biggest Internet Company in Israel  Checkpoint, valued at 13billion USD





The Biggest Internet Company in Germany  is Rocket Internet ,valued at 6.8billion USD




The Biggest Internet Company in Argentina is Mercadolibre which is valued at $6.3billion


The above chart  published by economist magazine shows the top  consumer Internet companies across each nations .The data  depicts the  valuations of internet companies across the top 10 nations reflect the valuation  across the top 10 nations. 

Of the 50 countries they examined, 30 have at least one internet company worth more than $1 billion. The internet firms  outside America and China are still relatively small: Google’s market capitalization, for instance, is bigger than the value of the top internet firms in all other 48 countries combined. And worryingly for Europe, of the top five countries with firms with the highest valuations, none is European—but three are Asian.

October 27, 2015

10 biggest technology start ups in terms of valuation


The biggest start ups by valuation

For a start up, being a unicorn ( over  $1 billion valuation )was considered a massive success for tech startups. But in recent years that one billion seems to be a history, as billion-dollar valuations are almost starting to feel routine rather a norm in tech industry.The start up darling continues to be the cab aggregator site UBER which in the last few months, once more raise its equity funding to $7.4 billion. UBER is now  worth over $50billion, and is valued currently with  $51 billion, according to statista

That is double the worth of Airbnb, which is third in the ranking of the world’s top 10 startups with a valuation of  $25 billion 

Xiaomi which has over the last one year notched up impressive marketshare is now valued at $46 billion 

Snapchat ranks 5th in the list with $16billion valuation meanwhile Indian eCommerce  marketplace Flipkart is valued at $15billion, out of  total funding  of $billion it received 

August 16, 2015

July 4, 2015

July 2, 2015

May 11, 2015

December 24, 2014

Handsets Powered by Android : 2009 to 2013


THE ABOVE CHART SHOWS THE  GLOBAL SMARTPHONE SALES GROWTH  FROM 2009 TO 2013

From 200 million units to  1000 million units of global smartphones . That the growth story for the worlds fastest growing  consumer electronics   we have ever seem in history. Out of them Android accounts for 800 million   handsets which are powered by it. While Apples iOS contributes around 250million handsets

June 8, 2014

How to Increase Your Call To Action by Using Twitter Cards

Increasing your Call to action by using 8 Types of Twitter Cards 


How Businesses Are Using Twitter cards to increase their conversion and point of sale .Twitter Cards are being used by more than 10,000 developers, mobile apps and websites to richly represent content on Twitter, including article summaries, user-posted photos, videos, songs, and more 
Recently social media examiner  published   a post  on how business are using twitter cards for marketing themselves. Twitter cards   help a brand to make itself stand out from the clutter as well as helps your tweet to have that ” unique call to action.Twitter Cards allow you to add rich media to your tweets making them much more appealing and engaging. 

Whether you have an eCommerce site, a sports website or a website  which sells tickets, Twitter Cards allow you to add rich media to your tweets making them much more appealing and engaging.

Here’s an example of what you’re probably used to seeing on Twitter: 



And here  is how  this same Tweet would look when you have enhanced it with a Twitter Product card 














May 28, 2014

Mobile Content Market set to zoom 19% CAGR,led by Mobile Gaming


source :statistica/ Transparency Research

According to the latest Transparency Market Research published new “Mobile Content Market – Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 – 2017″ market research report show the overall value of the mobile content market as well as the value of the mobile games market in 2011.

The Mobile global content market is currently worth 6.5 billion U.S. dollars which  is expected to reach USD 18.6 billion in 2017, growing at a CAGR of 19.0% from 2011 to 2017. Mobile games are expected to be the largest market segment at USD 11.4 billion in 2017. In the overall global market, the U.S. mobile content market was the largest regional market with a revenue share of 30.3% in 2011. Moreover, faster adoption of mobile content in the region will significantly increase the market share of the U.S. to 41.0% in 2017.

May 21, 2014

Device Usage and Media Consumption : The Media4.0 Explosion

As media companies start to look afresh at  their digital  consumers consumption patterns,  agencies and brands are  re looking on how best to serve consumers ” the optimal content without being too intrusive 

Interruption  based marketing, once the sole  reserve of the traditional media, has slowly begun to ” show their presence across the : online media  ( Youtube … pre  roll..ads ..) 



 While there are tectonic shifts happening in the media  and entertainment industry as : multiscreen becomes more mainstream.as Consumers are influencing content and services in powerful ways. Companies are transforming themselves to serve customers on every screen. And new business models are beginning to thrive.


This report from Accenture rovides some glaring insights on how  ” Consumers use media ” in their daily lives and how it is beggining to influence  ”  online distribution and content strategies

Market Size by Revenue and Segment : Global BPO and IT Services

The statistic shows the estimated market size of the global BPO / IT outsourcing (ITO) industry in 2013. The revenue from the IT infrastructure segment was estimated at around 143 billion U.S. dollars.
 
Global BPO/IT Services  Market size by Segment

This report  is taken from KPMG, in conjunction with HfS Research, which  recently released a broad market study on finance and accounting outsourcing and global business services market

May 4, 2014