The messaging service unveiled
its brand pages last month, launching with a group of 21 marketers
including Coca-Cola, Disney, Nike and PepsiCo.
Brand pages can be customized with large header images that advertisers can use
to give greater visibility to their logo or other branded elements, which are
often partially obscured by the timeline of tweets in the standard format.
They can also be programmed to keep a particular tweet at the top of the timeline, which can auto-expand to reveal an embedded photo or video without the user taking action — thus giving the page more visual impact.
They can also be programmed to keep a particular tweet at the top of the timeline, which can auto-expand to reveal an embedded photo or video without the user taking action — thus giving the page more visual impact.