Online Marketing Trends

LIST OF STARTUPS BOUGHT BY GOOGLE IN UNITED KINGDOM;

 Out of 8 start ups acquired by Google, the biggest  acquisition in UK or for that matter in Europe was  of  DEEP MIND technologies.
DeepMind technologies, a London-based artificial intelligence firm which specialises in machine learning, advanced algorithms and systems neuroscience was aquired by Google Ventures, the VC group of Google..  Google paid  a hefty amount of  £400m ($650m) for  acquisition of DeepMind

Deep minds  has created a neural network that  might be able  to access an external memory like a conventional Turing machine, resulting in a computer that appears to possibly mimic the short-term memory of the human brain.Deep Mind Technologies plans to develops technologies for e-commerce and games, and plans to  develop computers that think like humans.


The two-year-old artificial intelligence startup was founded by former child chess prodigy and neuroscientist Demis Hassabis alongside Shane Legg and Mustafa Suleyman.

Of the top 25 advertisers in UK .Around, 14 of them reduced adpsend in 2013. Most notably, EE slashed its spend by the largest degree by nearly 40% in the 12 months following its launch, from £87m in 2012 to £53m in 2013. Another big cut in spend came from Marks & Spencer, which, in 25th place, cut spend by 25% to £50.7m.

top 20 ad spending by British brands”

comparison of top 10 british brands compared with 2013 vs 2014

           IN EUROPEAN MARKET

• In terms of MAU ( monthly active users)  European markets contributed 323 million  with an Europe  ARPU of $3.47.
• It’s 3rd time  Facebook crossed the $1 billion mark in ‘European revenue’ for the quarter and the first time Facebook crossed $1.1 billion in quarterly revenue.
•  Facebook more than doubled its revenue in Europe in just two years.
  
IN NORTH AMERICAN MARKETS .


•  Monthly active users  was 219 million with an ARPU ( canada & US combined ) it was $13.54. which was 3 times of Europe
• In the U.S. and Canada, it reported sales of $1.86 billion.. (source : techrunch)

Western europe retail sales by country breakup:

UK, Germany and Sweden tops western europe retail sales ( except the items autos , gas tickets, holiday and travel bookings). The latest data from Europe’s centre for retailresearch compares the   retail sales by European nations by year 2014 and 2015

YEAR ON YEAR AD GROWTH 2015 VS 2016

The latest data from Carat, the leading global media network reflects continued optimism on its updated forecasts for worldwide advertising expenditure in 2015 and 2016, 
global advertising spends across Top 10  markets of western  europe is likely to remain positive  and will see solid growth across Digital and Mobile  channels 

 Western Europe returned to positive territory in 2014, with +2.8% growth. In 2015, a similar growth rate of +2.6%  was  forecast with a further increase of +2.9% predicted for 2016.

The European markets showing the highest growth in the region this year and in 2016 are Spain, UK, Ireland and Portugal, whilst in Greece advertising spend has been revised down to -12.0% from +8.0% predicted in the March 2015 report

UK : In 2016  UK market is predicted  with a year on- year growth rate of +5.5%. The 2016 UEFA European Football Championships, at which it is possible that multiple home nations may qualify, is likely to start a summer of increased spending, with the 2016 Rio Olympic Games also driving some advertising revenue.

Germany will see a further increase in advertising spend of +1.7% is predicted for 2016, with no significant impact expected to come from the 2016 UEFA European Football Championships and 2016 Rio Olympics

Spain will see a further +6.9% growth is expected in 2016

The advertising market in France is forecast to reach €10billion in 2016, with a Television  accounting for 33% share of total ad spends along with 5% increase in  digital in 2016

In 2016 Italy will see a growth of 0.7% in overall advertising. The TV market in Italy declined by 3% as print media during the first half of the year is down by -10%.

Russia  will start to recover from Q2-Q3 2016. In 2015, only digital media will show increase in spend  with +5.7% growth. Online Video is will be growing fastest with  +15% yearly growth

VC INVESTMENT IN  UK  last year reached 3.6 billion euro  with  UK and Ireland accounting for 7% of global VC deals  in 2015. The UK tech sector received 70 per cent more funding from VCs last year, compared with 2014, with start-ups gaining just $2.1bn in 2014,according to research
based on the data from  CB Insights and London & Partners,

 However this number pales into insignificance when compared to VC investment and start up growth in US and silicon valley  miles According to the US National Venture Capital Association, $35.7bn was invested in tech companies by US venture funds in 2014 alone.




However UK has traditionally seen increasing VC funding across  financial  technology  start ups. In 2015 Britain’s financial technology( fintech)  investments has  seen significant upside  with several
funding rounds in the vertical  which included  Ebury, a group that helps small businesses trade internationally, which raised $83m; Funding Circle, the peer-to-peer lender, which raised $150m; and WorldRemit, a money transfer group, which raised $100 million

UK’s  strength has been its proximity with the financial centre of London, where it scores over ” the silicon valley’s software power centre

France also scores well in terms of ” doing business”.In 2014, only 4.5 days were required to found a company in rance, versus 6 in the UK and 14.5 in Germany (Doing Business, World Bank)

Among some of the French Govt incentives has been creation of
1) a €200 million French Tech Acceleration fund for Startup accelerator program;
 2)€500 million “Large Venture” fund for venture capital
3)€600 million of Regional Innovation Subsidies and another €600 million for the European Innovation Grants

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on ” global advertising spends”is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016

Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.


The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016

• Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  
• The positive momentum of advertising spends  is expected to continue across the world at the 

1. Western Europe at +2.6%, 
2. North America +4.2%
3. Asia Pacific  at +4,1%
4. Latin America +12.7%

• 
  

The above chart shows the list of VC backed investment  in united kingdom along with the biggest deals and investment across start ups, which were backed by UK biggest venture funds  

New Enterprise Associates (NEA) was the most active investor in North America in Q4’15, topping the most active investors for the third straight quarter. 

General Catalyst Partners ranked second, while Andreessen Horowitz rounded out the top three followed by Kleiner Perkins Caufield &Bayers and Greycroft Partners as the  most active North American VC firms.
Meanwhile Accel Partners, Foundry group,Google Ventures,Greycroft  Partners,first Round capital and Sequoia  Capital  rounded up the top 10 most active venture funds across the region






High Tech Gruendferfonds, Mercia Fund Management group were the top  most active venture fun investors across Europe.

They were followed by Earlybird  venture capital , NorthWest Fund for Biomedical  and Northzone Venture Capital  to form the top  5 most active venture fund investment group in Europe.

Meanwhile others which  made up the top 10 list were Index Ventures,Octopus Ventures, Point Nine Capital,Draper Espirit, 500 start ups and Wellington Partners

The nations with highest and lowest wifi public hot spots mapped

Presently there are  currently over 47 million WiFi hotspots available worldwide, which is expected to balloon to over 340 million in just the next four years

Internet web services , consumer products and Entertainment are among the most  funded start ups ,followed by healthcare, lifesttle and Software.
New York saw the highest number of start up funding with 17.7% start ups being invested and backed by VC’s, followed by California and Florida.
In terms of top 3 nations which highest number of start ups being  funded, US, India and France had seen the highest among  of start ups being funded  by VC investors ,followed by Brazil, Israel and UK.

IN EUROPE MOBILE SPENDS ON MARKETING AND PROMOTION SET TO TOUCH THE 50% OF OVERALL DIGITAL MARKETING SPENDS

• In UK  mobile spends in 2016 is expected to touch 49% of  total digital marketing spends
• Norway mobile ad spends will contribute 46%
• France and Denmark mobile will reach 31% in 2016
• Netherlands, Italy and Germany  will see its mobile spends reach 44% of their total digital budgets
• Germany mobile ad spends  will see the fastest growth in western europe with 13% increase . In 2015 mobile spends  in Germany contributed 31% of its online ad spends 
• Both Finland and Sweden will see their  mobile media spends  touch 45%

The chart shows the key indicators of digital media in United Kingdom 

UK is expected to see a revenue in the “Digital Media” market amounts to mUSD 6,571.2 in 2016. The biggest digital market in UK  is  “Digital Games” with a market volume of mUSD 3,150.8 in 2016.

Beeston in Nottinghamshire, along with Livingston , Maidenhead and Taunton has been named as Britain’s most adulterous top 3  town.  The chart shows the list of  10 towns in Britain that is most likely to have an extra maritial affair ( Statista data from Independent ). In Beeston around 2.5% of its population is estimated to be having an affair, ahead of second placed Livingston’s 2.05 percent.

source : Statista

Global ranking of nations  with highest sexual partners

The art of making love might have originated in the  the land of Kama Sutra, however when it comes to the number of average sexual partners, Turkey is the country to make love with its population making love with more than 14 partners, as compared to 9 sexual partners as the  global lovemaking average.
The number 2 country with highest number of annual mating  happens to be our Aussie mate with an average  of 13 sex partners. As always if Aussies are their already ..can the kiwis be left behind ?

New Zealand ranks the 3rd place after Australia with almost the same number o sexual partners.
Americans meanwhile  have sex with 10.7 different people on average during their lifetime and ranks no  12. Canada ranks 11th and Switzerland ranks 10th
The UK ranks 18th havin an average of 9  partners in their lifetime

EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.

UK,Germany and US among the biggest mobile shopping markets.

UK tops as the biggest markets in terms of  mobile spends with 28%  share out of total ecommerce sales revenues .Germany and  US  for the  no 2 and no 3 biggest mobile markets respectively with  27% and 26% of ttal ecommrce sales coming from mobile ( tablet and smrtphones)