Online Marketing Trends

US states Ranked  by   “SaaS” start up Venture Fund Deals

Caifornia VC firms have invested $16billion across saas start ups from 2011 to 2014. The VC deals in California was equal to all other US started combined. saas based VC firms invested a total of $11.7 billion,as compared to VC investment of $16billion in california. To read more click below

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The list of  the top 10 PE firms across the fintech & financial sector with the highest fund size.Among the top 3 include  HML investments ,New York Life Partners and DB capital  

The oldest US brands countdown: No 1 is Bakers with Cranes and Remington at 2nd and 3rd position. Schaefer beer, Poland sping and scientific American make up the middle three position as Tiffany and NewYork times are ranked at no 9th and 10th respectively. To know more click on the image link below

American Vintage Brands : The top 10 oldest brands in United States.

By 2016 around 75% US consumers will use a smartphone, while 54% will use tablets.
47% of consumers use mobile on the go, 57% while shopping and 86% at Home

           IN EUROPEAN MARKET

• In terms of MAU ( monthly active users)  European markets contributed 323 million  with an Europe  ARPU of $3.47.
• It’s 3rd time  Facebook crossed the $1 billion mark in ‘European revenue’ for the quarter and the first time Facebook crossed $1.1 billion in quarterly revenue.
•  Facebook more than doubled its revenue in Europe in just two years.
  
IN NORTH AMERICAN MARKETS .


•  Monthly active users  was 219 million with an ARPU ( canada & US combined ) it was $13.54. which was 3 times of Europe
• In the U.S. and Canada, it reported sales of $1.86 billion.. (source : techrunch)

Here is a look into the laryhest are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.

AMOUNT OF LOAN PROVIDED BY THE FEDERAL GOVERNMENT TO SET UP THE HEALTHCARE INSURANCE CO OPS

A new breed of health insurers created under the Obama Affordable Care Act — was intended to create non-profit insurers is  on its last legs now ,with several of the ventures forced to close down around the  country. President Obama’s much vaunted Obamacare — is on shaky financial ground in many of the 23 states where the plans began.

The nonprofit health plans were envisioned as a consumer-friendly counterweight to for-profit insurers, a way to provide more competition, greater consumer choice and better coverage in markets typically dominated by big commercial carriers. The government allocated billions of dollars in loans for them, Insurance co ops under health law received $1.17billion  in federal loans , which the government said its  working on recouping the funds

NORWAY,UNITED STATES AND AUSTRALIA  lead among the nations whose users spends highest on ecommerce per user .Norwegians ranks 1st with $209 spends per user per year

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on ” global advertising spends”is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016

Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.


The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016

• Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  
• The positive momentum of advertising spends  is expected to continue across the world at the 

1. Western Europe at +2.6%, 
2. North America +4.2%
3. Asia Pacific  at +4,1%
4. Latin America +12.7%

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New Enterprise Associates (NEA) was the most active investor in North America in Q4’15, topping the most active investors for the third straight quarter. 

General Catalyst Partners ranked second, while Andreessen Horowitz rounded out the top three followed by Kleiner Perkins Caufield &Bayers and Greycroft Partners as the  most active North American VC firms.
Meanwhile Accel Partners, Foundry group,Google Ventures,Greycroft  Partners,first Round capital and Sequoia  Capital  rounded up the top 10 most active venture funds across the region






High Tech Gruendferfonds, Mercia Fund Management group were the top  most active venture fun investors across Europe.

They were followed by Earlybird  venture capital , NorthWest Fund for Biomedical  and Northzone Venture Capital  to form the top  5 most active venture fund investment group in Europe.

Meanwhile others which  made up the top 10 list were Index Ventures,Octopus Ventures, Point Nine Capital,Draper Espirit, 500 start ups and Wellington Partners

The nations with highest and lowest wifi public hot spots mapped

Presently there are  currently over 47 million WiFi hotspots available worldwide, which is expected to balloon to over 340 million in just the next four years

 Mobile app downloads across North America

US and Canada  mobile users  lead in gaming app downloads , while cost per installs across iOS device is lowest in United states

REAL TIME DEMOGRAPHICS IN UNITED STATES

Internet web services , consumer products and Entertainment are among the most  funded start ups ,followed by healthcare, lifesttle and Software.
New York saw the highest number of start up funding with 17.7% start ups being invested and backed by VC’s, followed by California and Florida.
In terms of top 3 nations which highest number of start ups being  funded, US, India and France had seen the highest among  of start ups being funded  by VC investors ,followed by Brazil, Israel and UK.

Which are the Biggest Global markets for online gaming by geography

GLOBAL ONLINE GAMING IS ESTIMATED TO BE $91 BILLION,

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MOBILE REVENUE AS A PERCENTAGE OF OVERALL REVENUE

GOOGLE, FACEBOOK AND TWITTER  are among the  top 3 brands where mobile ad revenues make up for a sizable chunk of its  revenues in the United States
In 2015  Google’s share of US mobile ad revenue pie came to 35% , followed by Facebook with 16% and Twitter with 3%
The above chart shows the mobile ad revenues in the US market compared with 2013 to 2015 and 2016 numbers are projections by emarketer.



Black Friday Mobile usage 
Biggest 5 tech acquisitions

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WHY RENTAL COSTS IN UNITED STATES ARE STAGNANT

The cost of renting an apartment in the US is showing signs of  sluggish growth

The above chart shows the cost of renting an apartment in the united states compared since 2007 onwards. While vacancy rates  slowed signs of  coming down, the average rental costs  has remained  constant, with very little upward movement
In 2011 the average rent for an apartment  was $1011, in 2012 it grew to a  mere $1050, less than 5% growth.
 In 2014  average rental costs in US  was at $1127 and  grew   less that 4%   compared to 2013
In 2015 this grew to $1179 , a growth of 4.6% compared to 2014.

One of the reasons why this is happening is the demand supply gap.. while there is a growing inventory of  apartments.. for users to choose from.. The number of users  among them has not increased in the same way the ” supply side” apartments” have grown