Here is a look into the laryhest are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.

Yahoo continues to be battered by the stock markets and  employees alike as the company decided to do what it does the best.. more firings and more offices to be closed
With its decision to sack  15% global workforce as well as close its  regional offices in Dubai, Mexico City, Buenos Aires, Madrid and Milan, Yahoo has also decided to end  products such as Games and Smart TV.

However if the  company actually belives that these cuts can prevent ” the collapse of yahoo” it must be day dreaming.. Unless yahoo starts focusing on the core products it has ( search/ content and video) these cuts and bruises will only  be cosmetic in nature

The cuts will reduce Yahoo!’s ranks to 9,000 employees and fewer than 1,000 contractors, and save an estimated $400m in operating costs. Additionally, Yahoo! plans to sell off around $1bn worth of its holdings, including real estate and patents.




 Meanwhile the latest financial results published yesterday shows Yahoo is loosing its ground further in online search and display advertising, facing increasingly tough competition from rivals Facebook (FB) and Alphabet’s Google (GOOG).

For yahoo this sacking will save the company of of 4 billion USD.The cuts will include closing offices in Dubai, Mexico City, Buenos Aires, Madrid and Milan, and the end of products such as Games and Smart TV. The cuts will reduce Yahoo!’s ranks to 9,000 employees and fewer than 1,000 contractors, and save an estimated $400m in operating costs. Additionally, Yahoo! plans to sell off around $1bn worth of its holdings, including real estate and patents.

Meanwhile  Inside Yahoo ,employee motivation is at its lowest, Some employees at Yahoo are so fed up of Marissa Mayer that they have given her a snarky little nickname called “Evita,” in reference to Eva Peron, the former wife of Argentinian dictator Juan Peron, known for her rise to power and desire for fame. However things were not always this way for Marissa .

Marissa Mayer took over as the Google blue eyed lady .. and many were relieved to have someone as Marissa as the CEO. as unlike her predecessors who were more from the entertainment industry working with movie studios or mainstream media industry. Mayer represented  a quintessential ” new media  with just the right background and skills
Mayer bought with her  at Yahoo an enormous understanding of consumer web , technology and deep insights on product development, strategy and operational Innovativeness.  However despite a good start at Yahoo  , she lost her steam and along with that the support of some of her key investors and people .

Last year the number of departures at Yahoo, exceeded one third of its workforce. Citing a Glassdoor survey, the report said that only 34% of Yahoo employees are keen to stay .. while a whopping 52% employees are keen to get out .. while rest 12% as not yet decided

Tech brands with the highest number of woman managers  

Gender diversity in  leadership  Positions  in Technology companies  The chart published by Gigacom above shows the gender diversity in top technology companies when it comes to leadership. Some companies count leadership roles as being only vice presidents, others count as broad a definition as “officials and managers.” eBay, Apple, and HP have the most women in leadership roles, although at 28 percent they’re still far from equally weighted.

With more than 75% smartphone penetration  in US , mobile now accounts for 45% of online search traffic , searches from mobile  forms 45% share of US organic search traffic in Q1,
The iPhone (18%) and iPad (12%) alone contributed a combined 30% of organic search traffic, per the report, more than double the share (13%) from Android devices.
While mobile search search traffic  grew by 54%YoY,in Q1, desktop search traffic rose by 14%  According to google 47% of  its search traffic now comes from mobile

This  data by statistic shows the market share of search engines in the United States, from 2008 onwards  to  April 2014 by share of search queries. In January 2014, Microsoft’s Bing  handled 18.3% and in April this was upto 20%  of all search queries in the United States. Google  continues to be the undaunted and unchallenged Leader with over 65% of search marketshare this year .During the same period of time, Yahoo had a search market share of 10.4% down from 20% in 2011..

This statistic shows the number of core search queries processed by the top four online search engines in the United States as of April 2014. During that month, Yahoo processed 1.86 billion search queries and market leader Google processed 12.58 billion search queries.

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Yahoo’s Marissa Mayer fires COO more than a year after she wooed him away from Google –  “Yahoo’s No. 2 executive, Henrique de Castro, has been fired by his boss, Marissa Mayer, a little more than a year after she wooed him away from Google to help her turn around the struggling Internet company. Marissa had a difficult time with both the Wall street and the Internal Employees, both falling out of options, as she continues to believe that Yahoo is a moving ahead , towards making it a lean, big  with the start up culture ( which she had learnt at Google ) by making decisions that  are hard to make, but she is determined to take everyone , at the same time,letting people go if it does not meet her expectations Yahoo, which has lost ground in recent years to competitors like Google and Facebook, announced de Castro’s departure in a terse, two-sentence document filed with the Securities and Exchange Commission after the stock market closed Wednesday. In a memo  which was clearly” blunt  instead of the sugar coating that comes with it says   “I made the difficult decision that our COO, Henrique de Castro, should leave the company. I appreciate Henrique’s contributions and wish him the best in his future endeavors.Overall, I’m confident that the leadership team, our direction, and these changes will enable even more successful execution,” Mayers message was terse and blunt , indicating that she will do everything to steer the ship in the right direction. no matter how big or small they are across the corporate hierarchy Tags:Henrique de casto, Google, technology, Yahoo, Marissa Mayer,Online, Advertising, Internet, Google,

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Marissa Mayer and Sheryl Sandberg are two of the most powerful and well-known businesswomen in the digital world, executing leadership roles in two of the biggest names in tech business. Marissa Mayer is the President and CEO of Yahoo! since July 2012, and Sheryl Sandberg has been the COO of Facebook since 2008. Both women have been in the news as an example and inspiration in leadership

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The above  data on  Yahoo statistic shows information on the annual GAAP revenue of Yahoo from 2004 to 2012. In 2010, the company’s annual revenue was 6.32 billion U.S. dollars. In 2012, Yahoo’s revenue had shrunk to 4.99 billion U.S. dollars.

This statistic shows the number of unique visitors to Yahoo.com from the United States from April 2011 to April 2013. In July 2011, the California-based internet company had 149.02 million unique visitors from the U.S., this number grew to 150.55 million visits in October 201

The combination of Tumblr + Yahoo! is expected to grow Yahoo’s audience by 50% to more than a billion monthly visitors, and to grow traffic by ~20%. Similar to Instagram, what many seem to miss is that Tumblr isn’t just a blogging or content platform that thrives online and ports extremely well to mobile, it is a bona fide social network. Yahoo sees this acquisition to power its web 3.0 users who are Mobile savvy, well aware of current trends on Technology news and  Entertainment. Before this Acquisition Yahoo was and ( will continue ) to be seen as a web1.0 company “and also ran technology start up” The Basic difference among Yahoo , Google, Facebook  and Twitter is its engagement ecosystem. Users once connected tend to stay there interact and engage setting up a viral marketing mechanism. The  Famed Google Algorithms today powers Google Plus, Google Adsense as well as the Google Adwords program and Blogger…While Google has straddled a complex mix of users partners and cocreators  and advertisers where its virtually owns the products along with the entire network of distributors ( Adsense/Adwords/Blogger/Video/Image/Maps and a web mail along with several others (products which are  often discontinued  in the name of consumer feedback..).. Similarly Facebook and Twitter  straddles a entire product ecosystem where users stay connected and real time… Comparatively Yahoo failed in selling its core Proposition”  By trying to do too many things at the cost of nothing new ,and not to mention the musical chairs of CEO coming and trying to give a direction of their own without  idea of a roadmap where the Company would like to go What Yahoo lacked was  getting their 3C’s right Consumption, Cocreation and Curation. The 3C which is so essential to connect with online users… Tumblr will help Yahoo get the 3C’s right (hopefully this time) Marissa Mayer knows this.. and Tumblr acquisition this might   the start of the New Yahoo . If anyone can change Yahoo its their current  CEO ..

  Yahoo Buys Summly – Business Insider: Yahoo  has  has acquired  a mobile news aggregation service  Summly from a start up British entrepreneur Nick D’Aloisio ,who is just 17 .

 This mobile news aggregation app  was created by D’Aloisio,which scans the Web for news and uses an algorithm to find the type of content you want to read which it then summarizes  on the fly 



Nick D’Aloisio was creating programs at 12, and got the idea for the app in 2011 when revising for his exams and finding himself frustrated with web pages that broadly repeated the same content.



Yahoo was attracted to Summly’s core technology for automatically summarizing news articles. The technology, which included an algorithm for deriving the summaries, was created with help from SRI International, a Silicon Valley research-and development firm that has an artificial-intelligence lab and has an ownership stake in the startup.