Online Marketing Trends

Apple announced a sharp slowdown in sales growth for its iPhone

Apple’s  honeymoon period with its most successful product, iPhone  seems to be finally over, with the company reporting ” flat sales in a clear indication of  iPhone’s  slowest growth since the product’s 2007 launch  as Apple  warned investors that “sales will fall for the first time later this year.



The company sold 74.8m of its flagship devices in the final three months of 2015, compared to  74.46m iPhones  it told during the same period in 2014.. which points to the fact that : iPhone sales has now plateaued 
Apple’s fundamentalas as a company is beyond comparison and its  one of the most cash rich company in the world with assets totalling $293bn, with $205bn of that in cash.
However the worrying point for apple, is that the company is dependent on the iPhone magic wand more than it should do as it created more volatility and risk for the company something that wall street will not like 

• Apple’s ipads meanwhile have been shrinking for more than 18 months. Apple sold 16.1million iPads in the last three months of 2015, down from 21.4m tablets in the same quarter last year.
  
• Mac sales too, declined  with Apple selling 4% fewer  ending up with 5.3 million sales (YoY)
  
• Apple Watch, grew sharply to $4.4bn, up from $2.6bn in the third quarter of 2015 (when the company first reported Watch sales). 
• Other products in the category include Beats accessories, Apple Pay and Apple TV 

 Mobile app downloads across North America

US and Canada  mobile users  lead in gaming app downloads , while cost per installs across iOS device is lowest in United states

So does it technically offer unlimited data : Rider 2  .AT &T will only slow the connection for any customer who is in a data-congested area and who in a given month exceeds 22 gigabytes of data. This is equivalent to someone streaming 50 hours of video and 250 hours of music and then spending another 220 hours on the Internet each month.

Rider 3 : How much is the actual cost :The monthly cost for the data is $60, plus $40 for each line. The fourth line is free. This means one line costs $100 a month, two lines are $140, and then three or four lines cost $180. .

Who should go for this plan :This is a pretty good deal for anyone who needs a paid TV service and is a heavy user of wireless data. Specifically, it’s best for individuals who use more than 10GB to 15GB of data per month
 know more on the details of AT &T new unlimited plan here

Apple iOS9 has seen an unprecedented adoption by apple consumers.This chart shows how apple Mobile OS.. their iOS version 8 has been  downloaded as compared to iOS9 downloads. In just 2 months  iOS9 saw a 75% jump in adoption rate while iOS8 downloads declined and slipped under 25% mark

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The Global Smartphone OS Market Share since 2011 onwards

Mobile web download speeds compared : Glasgow vs Edinburgh v Manchester vs Liverpool vs Bristol vs Leicester vs Birmingham vs London vs Nottingham

 

Mobile cells covering roads reach only a comparatively small number of customers. This makes the deployment of a mobile network along motorways a relatively costly affair.

1. Nonetheless EE and Three managed to deliver results in connecting roads performance which were remarkably close to the benchmark results shown in small cities.On YouTube SD EE and Three show a 90 % success rate while Vodafone and Three stay below 80 %. Youtube HD makes things worse.( source :)
   
2. The key performance indicators in the web-page download sessions showed a success ratio of 92.4 % (EE) and 89.9 % (Three) which are slightly lower than in small cities.
   a)Vodafone with 75.8 and even more Telefonica with 75.6 % had noticeably more difficulties covering roads. You can see download the entire here

•  Vodafone and more so Telefonica again have issues with file transfer success ratios starting below 90 % and in many cases reaching around 80 %.

While Telecom network providers take great care in covering the metropolitan areas, small cities often lag behind. Is this true for the United Kingdom too?



How does Mobile Network speed in terms of web page downloads compare in UK .In 2015 the Mobile Network Test in the UK  compared  3  telecom majorsThree, O2 and Vodafone.The above chart shows the ranking of mobile Networks in term of web page downloads on their mobile

•  In 2014  in a similar mobile network test showed EE as the clear winner followed by Three with the best voice performance. O2 and Vodafone followed almost head-to-head. 

1)The test also displayed much better performance in metropolitan areas than in smaller cities and on connecting roads. That fact and the population of 8.6 million people are good reasons to look at the results of the largest city London separately

2)One of the most often used services is web surfing which was tested with a mixture of 9 popular live and one static web-pages. The winner of last year‘s benchmark EE managed to improve its session success ratio for live web sites from 97 to 99 %.

a)The average session time to download a popular live web site decreased from 4.1 to 2.7 seconds.

 b)The other three operators showed almost identical session times between 3.1 and 3.2 seconds, but on reliability Vodafone clearly ranked second with a healthy success ratio of 97.4 %, while Telefonica followed with 96.8 %.

c)With an error rate of more than 5 % , all three telco network carriers needs quite catching up to do

For Apple and specially for late Steve Jobs, having the slimmest smartphone was an obsession, and Apple it has continued his dream of  the  iPhone”being the slimmest mobile device handset in the market and it makes it right at the top as the slimmest smartphone with a  mere 7.09 mm.

dfsg

According to IDC, the smartphone OS during Q2,2015  was  led by Android who remains the  undisputed number 1  with a marketshare of 83% ,and  leads by a huge  margin as compared to its nearest competitor at 14%.  The number 2 is Apple’s iOS with 14%, followed by windows phone with 2.6%

Likewise the next  chart ( above this) shows marketshare of smartphone OS as of Q2,2014,during which  Android had 76% marketshare .Meanwhile  iOS smartphone OS  looked strong at that point with almost 20% marketshare However its growth fizzled down  and as the first chart shows.