Online Marketing Trends: South East Asia

November 21, 2011

Mobile On its Way To Replace PC in SE Asia

Nielsen’s new “Southeast Asia Digital Consumer Report” on The Digital Media Consumption shows how ” The PC will soon be replaced by the web. In fact 4 out of 6 Countries in the region mobile devices equals or exceeds owner ship of PCs, either desktop or laptop.

The 6 ASEAN countries included (consumers in Singapore, Thailand, Indonesia, Malaysia, Vietnam and the Philippines)

Singaporeans led the region in online usage, spending more than a day (25 hours) online each week
Filipinos and Malaysians came close behind, spending 21.5 hours and 19.8 hours a week online, respectively. Indonesians trailed the region, spending an average of 14 hours per week.

While PCs continue to be the primary way to access the Internet, smartphones are on track to supplant them.In four of the six SE Asian countries, mobile devices equals or exceeds owner ship of PCs, either desktop or laptop.
In Indonesia, for example, more than three-quarters (78%) of consumers owned Internet-capable mobile phones compared to just 29 percent who owned notebook computers or 31 percent with desktops.